i s t

FACEBOOK AD COPY

Check l
1. Identify the ONE problem you are solving
for the reader.

2. Speak DIRECTLY to your target audience

by addressing them on the first line.

3. Be clear on the transformation or benefit

that your audience can get from you.

4. Give the reader of your ad an incentive to

click (but NO clickbait!)

5. If applicable, using scarcity (like a

deadline or limited availability) can be really
effective in getting people to take action.

6. Share who you are or

your story, experience or
authority as it relates to
the hook or your ad.
7. Create a specific call-
to-action (CTA)stating
what do you want the
reader to do next.
e.g. click the link.
J E S S B appropriate.
R
QUICK TIP
KEEP IT CONVERSATIONAL!
Facebook and Instagram are
social platforms, so connect with
your audience on a human level.
For example:
Use conversational language.
Use emojis.
Use abbreviations.
Keep sentences short.
Include storytelling.
Don't be afraid to use slang, if

JB
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