PRODUCT-FORM PRICING

> This is a very common technique in which firm adds a new feature and increases
the price by more than the cost difference incurred by adding the new feature.
> For example, the price of the same model of car may differ due to various color
and add-on features.

CUSTOMER-SEGMENT PRICING
> It involves charging various prices to differ customers for the same or similar
product or service.
> For example, student movie theater costs, senior coffee prices at McDonald’s,
those who use coupons, and so on.