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What Are Porter's Five Forces?
According to Porter, there are five forces that represent the key sources of
competitive pressure within an industry. [2]

He stressed that it's important not to confuse these with more fleeting factors,
such as industry growth rates, government interventions, and technological
innovations. According to Porter, these are temporary factors, while the Five
Forces are permanent parts of an industry's structure.

Let's take a look at Porter's Five Forces in more detail:

1. Competitive Rivalry
The first of Porter's Five Forces looks at t