TATA 1MG

Bringing care to health

Problem Statement
Improve the User Retention and Engagement for
Tata 1mg

Kanwaljeet Singh
skanwaljeet00@gmail.com
linkedin.com/in/kanwaljeetsingh0
About 1mg
Tata 1mg, previously 1mg, is a LegitScript certified integrated
healthcare platform based in Gurgaon, India. It provides services,
including e-pharmacy, diagnostics, e-consultation and health content
Goals
Improve Engagement and Retention for 1mg

Competitors
Netmeds
Pharmeasy
Medlife
Apollo Pharma
WeChemist
Offerings
Lab tests
Medicine Delivery
Consultation
Market Research
The total value of online pharmacies across India in 2019 amounted
to approximately 20 billion U.S. dollars
E-pharmacy is the biggest business category dominated over 85 per
cent of the GMV share as on December 2019
Online pharmacy 1mg saw its total income increase by 158%, from
INR 19 Cr in the fiscal year 2018-19 (FY19) to INR 49 Cr in FY20
The market is expected to grow at a compounded rate of 44 per cent
to reach $ 4.5B by 2025.
The sector garnered $ 700M in investments in 2020 alone
User Persona

Jake, 34 Naomi, 24 Trevor, 29

Jake is a travel Naomi is a fitness Trevor is an
enthusiast and enthusiast, wants to engineer by
wants to have an be able to have an profession, and due
app using which he App, which can be to his busy schedule
can order used to track her is looking for an app
medicines for his workouts, and be to schedule online
parents able to use the tests and
same app to order consultation
supplements
Feature 1 - Physical Fitness Tracking

Today, a user needs to

have multiple apps to meet
their fitness goals, also a
user can use this to get in
touch with a dietician and
buy supplements
Feature 2- Personalized Data Tracker

The user can use

this feature to
keep a track of
their data, and a
V2 can be used to
suggest the user
some
supplements
based on their
results
Feature 3- Personalized History

Improve the My
health records
feature to track
the Vaccination
Status, Insurance
details. Also a
feature could be
implemented to
let the users have
recurring orders
and some
discount could be
given
Metrics

Visitor to Percentage of Time spent by

Subscriber the users user
ratio using the MOM(Month-
Change in features onMonth)
CAC Percentage of Growth in
Dwell time on the users SignupsDropof
website chosing not to fs at each of
Dropoffs at use the steps
each of the Bounce rates CLV
steps How many DAU
Rate of customers Dropoffs
revenue experienced midway while
change the AHA using the
% change in moment feature
sales
Launch Strategy

DEVELOPMENT REGRESSION A/B TESTING RELEASE TRACKING &

The suggested feature Checking the impact Launch the feature to Release the feature to FEEDBACK
will be developed first on other functionalities 30% of the users, all the users Tracking the metrics
after the design and track the metrics and and feedback is an
documentation phase then optimize important stage to
decide whether to
keep or kill the feature
Thankyou

Kanwaljeet Singh
skanwaljeet00@gmail.com