Weekly Milestone 7: Defining Metrics

Problem statement: For your presentation to the leadership, you know that you need to lay out clearly the metrics that will be impacted by your proposed solve.

Netflix is planning to launch a cheaper, ad supported subscription plan to acquire new subscribers looking for more affordable options. What would be the metrics
you would track to gauge the success of such a launch?

My Solution : User Generated Playlists.

Ad supported subscription plan.

Metrics Impacted Defining Metric - Ads Engagement

The Playlist Engagement Rate is calculated by dividing the the total
Ads Engagement = f(Ads Shown:Ads CTR, Ads Skipped:Ads with

number of users who visited the playlist feature during a specific period >60% completion)
by number of users who created, shared or interacted with a playlist.

Ads Engagement is directly

User retention: If the user-generated playlists feature is successful, it proportional to revenue
could lead to increased user engagement and retention. Users who enjoy

creating and sharing playlists may be more likely to continue using the

service over time.

How much control do I have over Ads engagement can be controlled
by optimising total ads displayed, ad
User acquisition: A user-generated playlists feature could also be a
this metric? targeting, location and position of
ads etc
How much focus will this metric
valuable acquisition tool, attracting new users who are interested in the

social and creative aspects of the feature. Metrics such as new user Ads engagement brings focus to
sign-ups and app installs could be impacted by the launch of the feature.
bring to actions? increasing relevance of ads. This
optimizes user satisfaction : revenue.
Content consumption: If the user-generated playlists feature includes
Ads engagement is defined as a
recommendations or discovery tools, it could lead to increased content
clear top-down mathematical
consumption by users. Metrics such as time spent on the platform,

number of videos watched, and overall engagement could be impacted.

function

Yes, we will ensure that

Revenue: The launch of a user-generated playlists feature could impact
overengineering does not impact
revenue metrics such as ad impressions, subscription sign-ups, or in-app

purchases. If users are more engaged and spending more time on the
user satisfaction.
platform, it could lead to increased revenue opportunities.

NextLeap Product Management Fellowship. Cohort 11