Mar 2022

What are interactive ads?

Traditional
PLUS
Ad Results Competition in the
New AdTech attention economy

Advertising Users’
Interactive ads invite users to Willingness to
Participate
engage with the ad in an
Innovative
active way, creating therefore Ad Types

an immersive experience.
Fragmented
Information
Why interactive ads?

Greater attraction
A new ad type helps boost social sharing.
47%
increase in total time spent

Deeper impression
Active mutual interaction effectively extends
32%
users’ time spent with the ad. more memorable

Better conversion
Various rewards incentivize user engagement
9x
which leads to better conversion rate. higher impact on purchase intent

Data Source：Results of a scientific media trial that explored and measured the impact of interactive video (Magna)
EAGLLWIN Interactive Ads
From Attaining to Retaining
Eagllwin Interactive Ads - Benefits

Deliver better ad results Increase campaign effectiveness

• Develop a multi-channel promotion • Eagllwin provides a collection of

based on Eagllwin platform; ready-to-use ad templates.
• Target your ideal audience by • It takes only two steps to set up an
leveraging big data capabilities. interactive ad on Eagllwin platform.
Eagllwin Interactive Ads – Applicable scenarios

Brand Awareness User Acquisition User Activation

Quiz Lucky Draw Instant Game

Questionnaire Lucky Wheel Soccer
Puzzle Game Mystery Boxes Fishing
Prediction Game Scratcher Jigsaw Puzzle
··· ··· ···
Eagllwin Interactive Ads – Advertiser type

Brands Tools Apps

Lucky draw: use interactive ads to Lucky draw: offer prizes to incentivize Lucky draw: Provide game props as part
increase brand awareness & preference. users to play and engage. of the prize to increase the conversion rate.

Questionnaire: integrate brand information Instant games: Increase user engagement Tasks: Users can perform the tasks for more
with interactive ads to enhance brand and their time spent with the ad. draw chances, so as to improve user
perception & memory. acquisition and activation.

··· ··· ···

Eagllwin Interactive Ad - Layout
Brand logo
Add the advertiser’s brand logo here
to enhance brand awareness and memory

Scrolling Marquee
Display the list of prize winners
to stimulate user participation in more events and tasks
Prize bubble
Present advertiser’s prizes to encourage
user participation

Mystery box
The boxes cast a layer of mystery
and contain elements favored by African users
(such as quiz and lucky draw)
More draw chances
Advertisers can define tasks (navigate a
designated page or download/open an app)
for users to get additional draw chances.
Advertisers can collaborate with other brands to
Secondary ad placement set up some tasks as well, so as to achieve
Advertisers can either edit & add information by themselves re-monetization and optimize their ROI
(event description, notes, etc.),
or put their own brand profile or any joint events here,
so as to grow ad sales and achieve re-monetization

More

Note: More templates will be available soon on the platform.

Eagllwin Interactive Ad - Examples

Mystery Boxes Lucky Wheel Gift Slot

Note: You now have access to “Mystery Boxes” and “Lucky Wheel”. “Gift Slot” will soon be available on the platform.
Eagllwin Interactive Ad - Custom templates

Select a template Theme FMCG Theme Festival Theme Game Theme Event
on the platform

Note: The illustrations are only for reference. Advertisers can select one theme for their lucky wheel. More themes will be available soon on the platform.
Eagllwin Interactive Ads - User journey

See the ad Click into the page Win the Prize Prize List Encouraged to share

Note: The illustrations are only for reference. The exact interactive ads are subject to actual design details.
Eagllwin Interactive Ads - Functions

Basic Extended Industry

Share *Region Selection *Industry Template
Text *Custom Setup *Brand Template

Scrolling Marquee ··· ···

*SMS
*Task
*Risk Control
···

Note: * means the function is under design and will become available later.
Eagllwin Interactive Ads - Promotion Management

* Event Management SMS Promotion

Create an event Advertisers can select the “SMS

Manage events Promotion” function to launch their
Data review interactive ad campaign.

* Page Design Ad Promotion

Select a template Advertisers can select the “Ad

Edit the page Promotion” function to launch their
Manage the site interactive ad campaign.

Note: *Currently you can use Eagllwin app for event management and page design. They will be available soon on the web.
Mar 2022