ATHIRA

SUSAN
JAMES
BHUMIKA

GAMIFICATION
MUNSHI
JEFFERY
SINGH
OZA JANKI
KASHYAP
STUTI
SHARMA
INDEX INTRODUCTION TO
GAMIFICATION
GAMIFIED ELEMENTS
GAMIFICATION STRATEGY
MAJOR TRENDS
TOP GAMIFICATION APPS
What is
Gameification?
Gamification software is any tool or platform used for applying
game mechanics to non-game contexts in order to boost
engagement and successful end-results. Common use cases
include customer loyalty, e-learning, employee engagement,
and performance management.
The increase in adoption of gamification has led to a split in
definition between gamification and gamified elements. While
there are still many platforms that provide custom and
complete gamification tools for marketers, sales people, and
consumer brands, there are even more types of software that
have adopted gamified elements into existing products.
 Gamified elements
Badges
Leaderboards
Points or purchase-based
rewards
Social interactions and
sharing
Story and choose-your-
own-adventure plots
 Performance Management

Gamified This HR software helps managers and teams better understand an

employee’s job responsibilities, track job-related goals and metrics,
and measure improvement. Gamified elements might be involved to

Elements track employee progress and increase engagement.

Learning Management Systems

This software gives companies a platform to build, track, and improve
employee and customer training modules through an online web portal.
Gamified learning is often built into these systems to increase
engagement and drive user outcomes.

Employee Engagement:
These platforms use gamified elements to promote productivity and revenue
growth across a company. While often used to motivate sales teams to
increase profits, employee engagement software can be used to give
increase training efficiency, and improve overall morale.
 GAMIFICATION STRATEGY
What Is A Gamification Strategy?

A gamification strategy is the process of taking something that already exists – like a
software application or online community – and using gaming techniques to motivate
consistent participation and longterm engagement.

Gamification strategy applies to more than just apps and games, it can be used in
businesses to enhance employee engagement, marketing efforts, and more.
 Take the long view

GAMIFICATION Make sure that whatever you do is appropriate for the audience and not going
to be a one-and-done program.
STRATEGY
Don’t overemphasize rewards

Thinking that people will only participate in your program if the rewards are big and
There are pitfalls flashy is a fallacy.

in business and Come up with creative rewards

appropriate
The best gamification rewards we’ve seen are those that are connected with
gamification professional recognition and advancement.
strategy could These rewards should also be low/no-cost and really connect the gamification back
to the business as a whole, which is very important.
elevate the
business. Track and report

Tracking is important for a number of reasons- It helps the participants know where
they stand and how to improve. It helps the program leader understand if the
program is actually driving the business goals you set out to
Major Mobile
Employees can get notifications on their phones to update sales

trends numbers or work orders when they leave a job site, and consumers
can interact with their favorite apps from anywhere including the office
or coffee shop.

Social interaction
Online social interaction has so dominated our lives that business apps
now adopt many of the software tropes of social media including likes,
activity feeds, and instant messaging.

AI
It helps reduce some of the manual (and boring) work previously
done by humans
It brings together large data sets for fast analysis. The same data
analysis would cost employees many thousands of hours and
companies thousands of dollars
The algorithms and software that run AI are more common and
less expensive to deploy than ever, giving more companies access
to their benefits
Major Remote onboarding becomes standard
Companies across a number of industries can use a mobile onboarding
app to add real value to their organisational process, with new

trends employees learning and engaged from the moment they download and
start viewing training content. Answering questions in a trivia style
game, challenging colleagues and having team rankings fosters that
strong sense of belonging from the first day a new employee starts.
Gamification helping to reduce hospital strains
Gamification has been an assistant to many healthcare professionals
and it’s widely believed that patient access to hospitals and healthcare
facilities will be limited even in a post-COVID-19 environment, implying
a need to master virtual relationships.

Gamification for Millennials and gen-Z

Mobile applications provide convenience and simplify access to

information. For example, gamification apps such as Atrivity, allow you
to concentrate all the training content in small doses that is consumed
competitively through trivia-type questions and subsequently evaluate
the degree of knowledge in real time.
 TADOIST GOIBIBO BYJUS FITOCRACY

Apply gamification Consider every level of

Recognition is the Aim for a win-win. The
data to improve the user ability. By
best motivator. Social popularity of IPL, in
user experience. Tests starting with simple
sharing creates a tandem with the
allow the app to goals, Fitocracy keeps
healthy competition summer holidays, has
measure student badges and
with friends and ensured that this
performance and achievements within
coworkers that strategy is beneficial
evaluate how well reach for users of all
inspires users to to both Goibibo and
they understood the fitness levels. And by
complete their tasks its users. Users are
in each module. This rewarding users each
(increasing their use spending the goCash
data helps the app’s time they unlock an
of the app), while also they win on bookings
development team achievement or win a
creating awareness for their summer
design more effective badge, their progress
for the brand. holidays.
modules. becomes visible. In

 SMARTYPIG WOOT MENTIMETRE STARBUCKS

Mentimeter is used to With a rewards or loyalty

Gamification should be Gamification can help moderate and control program, apps can boost
fun! Budgeting can feel build key user habits. By presentations. retention by incentivizing

building a sense of
like a chore, so there has Collect polls, data and users to come back to
to be a sense of
fun and curiosity, unpredictability, opinions from the app to redeem the
achievement — and scarcity, Woot gets participants using points or discounts they
especially when just users to make a daily smart devices.
earned from previous
starting out and the goal habit out of checking Get insights on
orders.
seems out of reach. Woot at midnight to participants with trends
snag a great deal. and data export.
When users create a new
It is also used to
goal, the SmartyPig app

create formative
displays a progress bar
assessments, spark
that shows users that discussions and test
regular savings knowledge with fun
quiz competitions.

THANK YOU