Lightweight

Gamification

Introduction by Toby Beresford, May 2014

Lightweight Gamification Model

Epic Goal

Disciplined
Ac,vity

Badge

Enthusiast
Leaderboard
Badge

Player
Regulars
Leaderboard
Badge

Leaderboard
Novice 1
Leaderboard

Thro4led Regular
Feedback

Social MarkeBng
Startup Success

The Lightweight Gamification Model

EXALEAGUE

League
Winner

Social Media
AcBvity
Division 1
Division
Winner

Tech
Startup

Leaderboard 2
Division 2
Division
Winner

Leaderboard
Division 3 1

Weekly
Feedback

Comparing approaches
Lightweight Gamica,on

Heavyweight Gamica,on

Amplify exisBng behaviours

Drive new behaviours

ThroKled Feedback

Rapid, instant feedback

Discrete o plaNorm noBcaBons (e.g. email,

twiKer)

In app pop ups (e.g. badges, points earned, real

Bme leaderboards)

Measure retenBon (i.e. % players who return each

week/month)

Measure engagement (i.e. dwell Bme, behaviour

growth)

Low deployment overhead (quick and cheap)

High cost of deployment (slow and expensive)

Limited funcBonality

Broad funcBonality

Can be designed and run by an individual

Requires a team to design and run program

Great for SMEs

Great for Enterprises

More details
Toby Beresford
toby@leaderboarded.com
@tobyberesford
www.leaderboarded.com
www.leaderboarded.com/home/blog

Lightweight Gamification Model

Epic Goal

Activities Tracked

Enthusiast leaderboard

Player

Regulars leaderboard

Leaderboard 1

Novice leaderboard

Daily / Weekly / Monthly

Feedback