Making fitness easy,

engaging & rewarding.

Summary
Fastest organically growing application in the fitness Achievements since January 2019
category since its launch in January 2019
Winner of the Aatmanirbhar App Innovation Challenge 2020

Vision - Become India’s largest fitness venture Most engaging app in Health & Fitness category
through an easy to adopt and highly flexible fitness
ecosystem across multiple touch points - Social
Total registered Users - 8 Million

gratification, Gamification and Rewards.

Last 12 month Revenue (FY 2020-21) - INR 4.2 Cr
Opportunity to help 400Mn+ Indians overcome
Avg. Time spent per user - 10m19s
inertia & pursue fitness routines through AI-driven
gamification and rewards platform. Daily impressions - 9 Million
With StepSetGo, a user will always remain engaged
and motivated.
Untapped Opportunity

Total Health Conscious Individuals in India- 400 Mn

Only 45 Million out of these Individuals are pushing themselves to add
some fitness activity into their daily routine

Barriers towards fitness Recurring Industry problems

Lack of Motivation to start Limited motivation leads to drop off. Once dropped,
users want to try something new the next time the
Lack of Discipline to continue motivation comes around, resulting in high churn rates.

“Downloads of health and fitness apps grew by 46% worldwide. India saw the highest increase in downloads - rising by 156%.”

Source: RedSeer Consulting - Indian Habit of Being Healthy, Nielsen - Rise of India’s Rural Super Consumer, Ecosystem Ventures Analysis
Activating Fitness 2.0

Redeem
1 Activity
Tracking 2 Earn
SSG Coins 3 Motivation through
Gamification 4 Social Engagement
& Virality 5 Rewards
 Fitness Landscape
Many solutions aimed at only CAPTURING 10% OF POTENTIAL USERS

Offline Training Online Discovery & Online Training & Fitness & Wellness
Booking Portals Consultation specific E-commerce Tracking Direct Competition
Centres

11Mn users 11Mn users

Workout/Training Book Gym/Studios 2 way interactive E - commerce Wearables Rewarded

Pre-recorded

Mental Health

Source: Secondary Research 5


Vision
To facilitate, track, authenticate, gamify, socialize and
Reward ANY type of fitness activity.
Entry into the system is kept easy (steps) to widen the
funnel. A wide range of fitness upgrade options are then
given to cater to as many different demographics as
possible.
Tracking
Walking, Running, Cycling, Swimming,
Workouts
Facilitation
Wearable Integration, workouts, diet plans, camera
authentication, connects to offline centers.
Authentication
Using the data that is already generated SSG has the
capability to add AI/ML means of authentication
Gamification & Socialization
Fitness journeys, Achievements, Challenges,, Leaderboards,
Activity feed, CSR
Rewards
Dispensed via all the other verticals - Tracking
 User Growth

Total Downloads - 8 Million

Total ad spends - INR 10,20,142
Total downloads from ad spends - 1,42,455
CAC for amount spent - INR 7.2
% of organic referral downloads - 98.3%
Weighted-average CAC - > INR 0.1 / user

StepSetGo Ranks #2 In User Engagement Across The Health And Fitness Apps Category
Daily Engagement

Top engagement (DAU/MAU & Time spent on app) - India (Health & Fitenss)
StepSetGo has been able to sustain the highest With the simple yet engaging gamification and social
DAU/MAU numbers compared to its peers since march features StepSetGo has boasted the highest time spent
of 2019 - Just 3 months after it’s launch. on a fitness application by its users for over 2 years now.
Ad Revenue and Bazaar traction

Growth of Advertising revenue and In-app marketplace growth

While programmatic advertising rates are not something that The number of brands that get introduced to the In-App
can be controlled by StepSetGo’s team. The goal has been clear - marketplace has always been growing which has also converted to
increase the number of impression from the user base. users getting a wider variety of things to splurge their SSG Coins on.
250+ BRANDS ON BOARD ACROSS CATEGORIES
FMCG

FASHION 250+
Brands Onboarded

FITNESS
973,391
Total Unique Users who
ONLINE SUB
purchased from Bazaar

GADGETS
9.8 Cr+
GMV of free
HOME DECOR Products distributed

FOOD DELIVERY 105 Cr+

Total value of products sold

OTHERS
10
Rich Data = Powerful Recommendation Engine
based on Massive Data Generation
Effective Personalization

Current
User identification (Gender, Age,
Activity levels)
Live location (Home, work, visited)
Physical activity (steps)
Personalized Fitness
Offers on Bazaar Recommendations
“Get a free Mojo Bar offer” at the top of “Depending on your Fitness Score get
Bazaar Page, if users buy health foods recommended a personalised fitness
frequently using SSG coins” module”
“Get your own fitness score”

Social activity (Communities,

connections)

Hyper-local Insurance
Future Offers Integrations

Purchase behaviour “Walk 200 metres and get a meal free “Health insurance for you based on your
with the next purchase at nearby age, lifestyle and fitness levels” Dynamic
Workout preference McDonald’s outlet” premiums through post-insurance
monitoring
Revenue Streams

Engagement Monetization Fitness Commerce User Subscription

- Ads (video, banner interstitial, native,
surveys)
- Brands (listing fee, cost-per-sale, cause
branding)
- Bazaar gamification
- Hyper-local deals (bazaar)
- Fitness products (healthy foods, - Corporates - cause branding,
equipment, wearables) Employee engagement, fitness
appraisal structures.
- SSG merchandise
- Fitness services from exterior experts - SSG premium - premium
(workouts, diet plans) bazaar, no ads, larger workout
- Branded challenges (cause branding, library, Workout Challenges,
virtual marathons) vanity visual upgrades,

- Branded fitness communities (gyms, - Monthly journeys,

Housing, area, walking parks etc) running/cycling voice
assistance, social workouts

- Insurance tie ups

Key
Active

Phase one (next 12 months)

Phase two (Post 12 months)

Product and Business Roadmap

Current Q3FY21 Q4FY21 FY22 H1 FY23

Ads (Sales/Programmatic) Pay-to-enter challenges Home workouts SSG Merchandise Insurance integration

Revenue Branded Challenges CSR/Cause marketing Social workout SSG premium Hyper local offers
challenges challenges with real
Partial Payments time activity tracking
Corporate Engagement

Gamified rewards Donation challenges Added Gamification for Weight logging Branded communities
reward distribution
Custom challenges Wearable integration Calorie counting Corporate communities
Running/cycling tracking
Engagement Virtual marathons Water Drinking Enhanced activity feed User communities
reminders Workout challenges

SSG health store

Financial Projections - Revenue Split

Growth of revenue through different verticals

Maximising Ad revenue while slowly growing revenue directly from the user base.
 The Team

Shivjeet Ghatge Abhay Pai Misaal Turakhia Zaheer Khan

CEO CTO CPO Brand Ambassador

BIntBus, Grenoble, France, M.Tech (CS), V.I.T. 5+ yrs of exp. in Tech M.S. in Adv. C.S. 6+ yrs of exp in Product Ex. Team India Cricketer Director of
8+ yrs of exp. in Sales, Strategy & Product funded startups Development & Management Cricket for Mumbai Indians
Management Founder & CEO - Prosport

LinkedIn LinkedIn LinkedIn

Team strength - 36
15
StepSetJourneys
Indra Kankaria
My life completely changed after SSG. From
ineffective walking to motivated and effective
walking and losing 13-15 kgs. Thanks to SSG
for bringing such a beautiful change in my life
and also giving me my 1st hard-earned reward
which I’m so proud of.
IPhone Redeemers
Aakash Dwivedi
I cannot believe that there existed a time when I
had to be pushed around for even 500 steps.
My only motivation was SSG, when I started
finding and re-defining my fitness limits. This
motivation enabled me to shed off more than
25 kgs in less than 6 months!
“
Shankar R.
Sweating out to stay healthy
went well with me. Daily Limit
and challenges did certainly
help me to stay away from
stress and depression in these
difficult times!
StepSetJourneys
Fitness Transformation
Vivek Raj Singh
I lost more than 32 kg in 6 months by just
walking with StepSetGo! Many times, I have
woken up mid-sleep and started walking in the
bedroom, to stay on top of the weekly
leaderboard. The social element which makes
you compete with your friends and family is the
best feature of this app!
Amit Bansal
Within the 2 months under lockdown, I had
not left any place where I didn't walk. I
started walking 20,000 steps Mon-Fri and
30,000 steps on weekends. My weight has
gone down from 98 kg to 72 kgs and I
know soon I will achieve my target weight
of 65 Kg!
“
Kamal Narayan Rai
I have lost 34 kg thanks to the app! Before
SSG, walking for more than 500 meters
was a task and now I walk up to 25,000
steps a day. The best part about the app is
the challenges in the Arena section where
I compete with all my colleagues and
make sure I come out on the top every
week.
Thank You.