Competitive analysis for HealthyMe

From my own perspective, whether in business or marketing, a competitive set is the group of
businesses or products that are thought to be direct rivals of a specific business or product. These
are companies that target similar customers in specific markets and provide identical products or
services.

Therefore, by realizing the value of a competitive set for "HealthyMe," we can better understand
where to enter the market, identify our rivals for the same app, and differentiate ourselves from
the competition by devising strategies to keep one step ahead of them. Additionally, it is crucial
to know because we need to identify a gap in the market and assess the advantages and
disadvantages of your competitors relative to your own.

The competitors of Healthy Me are the apps called MyFitnessPal, FitBit, and Nike training club.
These are the competitors of our apps. I chose these apps because they have similarities and the
same features as the Healthy Me app.

First is MyFitnessPalA, a widely popular app for tracking food intake, exercise, and weight loss
goals. MyFitnessPal offers a comprehensive database of food items, calorie tracking, and
community support.

MyFitnessPal allows users to track calories, monitor progress toward weight-management goals,
and gain support from an online community. Platforms available: Windows smartphone; Android
smartphone or tablet using Android OS 2.1 or higher; iPhone, iPod Touch, or iPad using iOS 7.0
or later (optimized for iPhone 5/6/6+). I considered this app a competitor because it allows any
version of the phone, whether it is the latest or not. You can still install it on your device. You
can also download this app to your laptop, either Windows or MacOS, by freely downloading
and making it available to all users. I can see this app as a competitor.

Secondly, the Fitbit app, known for its wearable fitness trackers and accompanying app, provides
features for tracking physical activity, sleep patterns, and heart rate. It also offers challenges and
social features to motivate users. Fitbit app set goals and track activity like steps, distance, and
more.

Get hourly reminders to move when wearing a tracker or watch. Set, manage, and track your
weight goals in the FitBit app. Use the Fitbit app to track calories and log your food and water
intake. This feature of the app is a big competitor of our HealthyMe app, but it can also help our
app get an idea of how to upgrade and improve ours.

The third is Nike Training Club, which offers a wide range of workout routines, training plans,
and personalized recommendations for users based on their fitness goals and preferences. It
 features expert-led workouts and integration with Nike products. The Nike Training Club App
helps you reach your fitness goals with expertly designed workouts from our world-class Nike
Master Trainers.

NTC is perfect for training at home, in the gym, or on the road, with everything from
bodyweight-only to full-equipment workouts for everyone at all fitness levels. The app is
available for Android and iOS, and it provides access to more than 100 strength training, cardio,
mobility, and yoga workouts instructed via audio and demo videos. Best of all, it's free. This app
is a big competitor because of their brand name. Because it's a famous brand name and a lot of
people know it, this is a big factor in why people will download this app.

To make our HealthyMe app have a lot of users, we should upgrade it by just adding new
features such as a plan for the diet meal, reminders for working out, and the ability to see how
many calories we lost. We should also be able to easily download it on any device, whether it is
an Apple or Android.

Also, to gain a lot of downloaders or users of this app, we should create an advertisement that
shows how the app works and how the app helps the user be more productive to do their workout
and diet routine by just showing the latest features.

This essay demonstrates how we can outperform our rivals just by developing fresh tactics and a
solid plan to be more competitive.

References:

•https://www.google.com.ph/search?q=%C2%A0nike+training+club+app+is+free&client=safa

• Sequeira, D. (2021, February 5). Defining the competitive set. LinkedIn.

https://www.linkedin.com/pulse/defining-competitive-set-dwayne-sequeira

•https://www.google.com.ph/search?q=description+of+app+fitbit&ie=UTF-8&oe=UTF-8&hl=en
-ph&client=safari