1.

executive summary
Name: Dr.Tech
--professionals in technology
Logo: 已经设计好了
Slogan: movement creates wealth, wealth feeds future
Team member: 到时候把照片搞上去就可以了
2. central objectives
- goals: raise the awareness of public health and promote exercise 原因是 people now
sit all day long in the office. 引入 COVID 大环境--锻炼可以帮助人们减少疾病的
困扰，引用 Harvard Public Health。
Direct funding to the United Nation OR helping the domestic agricultural
industry for producing and therefore exporting more food to those poverty areas
Educating people through our video programs and providing a channel for
public education
Central goals 和 relevance to SDG2 一起讨论
- measure success: by market share, by comments and views form social medias, by
our revenue report, by the acceptance of offline fitness room, more franchise
- relevance to SDG2: giving direct fund to poverty regions for growing more
crops and food. Educating people through our video programs and providing a
channel for public education

3. Product and Consumer

- what do you sell:
Digital screen with professional apps and video learning programs
----Offline fitness center membership
----Home-edition
----professional-edition
- (where)city and country : large cities in first priority
- Adolescents and middle-aged people (16 - 55), especially company white-collar
employees who are lack of exercise
- why thy buy our product:
Convenience
Multifunctional
Advanced
More choices
4. Prototype display
Feature of our product: the display gives you feedback about your pace and calories,
letting you make the right adjustments at the right time. It also tells you about the
suitable calories needed every day so preventing you to over-consume for food
products. Membership has opportunity to use our affiliated APP called Dr.Fit that
will lets you to log on your statistics and gives you access to an HD video library for
workouts with celebrity personal trainers and new workouts every day. For every
10km running record, our company will reward customers for 1 day experience in our
offline fitness center. Also, we will donate for that customer to the United Nation for 1
pound. Our company establishes the long term cooperation with The UN to nominate
yearly ambassador of exercise.

5. Organizational scheme
- how we sell
Online
Offline (in store membership)
- overview of operation
Production size: large quantity to approach economies of scale (highly depended
on the market force D&S)
Company size: relatively large
containing several departments -- R&D, operations, finance,
sales, HR, media
Plans for future: Set up more offline store in smaller cities
Contract with more professional video producers e.g. Youtubers for
educating people with daily diet and exercise skills.