Healthify me

HealthifyMe is a digital health and wellness company that offers an app with
services such as calorie tracking and advice on nutrition and fitness. The app is
available on the Android and iOS platforms, and can be used with wearable
technology such as activity trackers.
The app allows users to:

 Track diet and exercise regimens

 Get expert advice
 Connect with other fitness enthusiasts
 Track daily calorie intake, weight goals, workouts, hand washing tracker, water
consumed, sleep monitoring, meal journal & step counter
 Interact with nutritionists, fitness experts and yoga instructors
HealthifyMe offers a range of premium options to help customers and fitness
enthusiasts achieve their goals. For example, the paid plan offers help from an AI
powered nutritionist.

HealthifyMe Team Background & Benefits for the

Startup
Founders:

 Tushar Vashisht (CEO): Serial entrepreneur with experience in marketing

and technology.
 Sachin Shenoy (CTO): Seasoned tech leader with expertise in building
scalable platforms.

Leadership Team:

 Anjan Bhojarajan (CBO): Extensive experience in business development

and scaling operations.
 Dr. Abhijit Khasnis (VP Engineering): Proven track record in building high-
performing engineering teams.
 Roshini Goveas (VP Service Excellence): Deep understanding of user
experience and customer service.

Additional Key Players:

 Team of experienced nutritionists and fitness coaches: Personalized

guidance for users.
 Marketing, HR, Finance, and other specialists: Support growth and smooth
operations.
Benefits for the Startup:

 Strong leadership: Founders and executives bring diverse expertise and a

proven track record.
 Deep domain knowledge: Nutritionists and coaches provide unique value to
users.
 Tech-savvy: Ability to build and scale a robust health & fitness platform.
 Customer-centric: Focus on user experience and service excellence.
 Adaptability: Team has weathered challenges and adapted to market
changes.

Overall, HealthifyMe's team boasts a strong combination of entrepreneurial

spirit, deep industry knowledge, and technological expertise. This diverse
group has been instrumental in the company's success and positions it well
for continued growth.

Additional Points:

 The team culture is described as "fun and positive" with a "non-hierarchical"

environment, which can foster innovation and collaboration.
 The team's diverse backgrounds bring different perspectives and experiences
to the table, which can be beneficial for problem-solving and decision-making.
 The team's passion for health and fitness is evident in their work, which can
motivate users and contribute to the company's mission.

HealthifyMe's Expansion Plans: Geography and

Services
Geography:

 International Expansion: Based on recent funding and

statements, HealthifyMe aims for global expansion. Target markets likely
include Southeast Asia, the Middle East, and developed nations with rising
health consciousness.
 Localized Approach: Recognizing cultural and dietary differences, they plan
to adapt their services and marketing strategies to each new region.

Services:

 AI-powered Enhancements: Investing in AI to improve "Ria," their virtual

nutritionist, and develop a "coach co-pilot" for better personalization and
efficiency.
 Vertical Expansion: Exploring specialized programs beyond weight loss, like
diabetes management, muscle building, and prenatal care.
 Corporate Wellness: Targeting companies for employee wellness
programs, leveraging their existing coach network and platform scalability.
 Content & Community: Building a stronger content library and fostering a
user community for increased engagement and support.
  Partnerships: Collaborating with healthcare providers, fitness platforms, and
wearable tech companies to offer integrated solutions.

Overall, HealthifyMe's expansion plans focus on:

 Reaching new geographical markets.

 Expanding their service offerings to cater to diverse needs.
 Leveraging technology and partnerships for growth and innovation.

HealthifyMe's User Acquisition & Customer Loyalty

Strategies:
User Acquisition:

 Multi-channel approach: HealthifyMe utilizes various channels to reach potential

users, including:
o Digital marketing: Search engine optimization (SEO), pay-per-click (PPC)
advertising, social media marketing (organic and paid), influencer marketing.
o Content marketing: Educational blog posts, articles, and videos on
health, fitness, and nutrition.
o App Store Optimization (ASO): Making the app discoverable within app
stores.
o Partnerships: Collaborating with healthcare providers, fitness chains, and
corporate wellness programs. (Source: HealthifyMe website
o Referral programs: Incentivizing existing users to invite friends and family.

Customer Acquisition Cost (CAC):

 Specific CAC information is not publicly available, but HealthifyMe aims for
a balanced approach between user acquisition and profitability.
 They focus on acquiring high-value users likely to convert into long-term
subscribers, potentially justifying a higher CAC.

Building Customer Loyalty:

 Personalized coaching: Dedicated coaches provide ongoing

support, motivation, and accountability.
 Community building: Features like forums and groups foster connections and
encourage peer-to-peer support.
 Gamification: Points, badges, and challenges keep users engaged and motivated.
 Progress tracking: Users can visualize their progress and celebrate milestones.
 Content engagement: Regular blog posts, webinars, and live sessions offer
valuable information and keep users informed.
 Rewards and recognition: Acknowledging user achievements and offering
incentives for continued engagement.
 Tailored communication: Personalized emails and notifications based on user
progress and preferences.
 Flexible plans: Different subscription options cater to individual needs and budgets.
Bibliography

~ https://www.healthifyme.com/team/
~ https://www.businesstoday.in/entrepreneurship/startup-fundraising/story/healthifyme-raises-30-
million-to-accelerate-its-ai-capabilities-and-global-expansion-384611-2023-06-07
~ https://www.businesstoday.in/entrepreneurship/startup-fundraising/story/healthifyme-raises-30-
million-to-accelerate-its-ai-capabilities-and-global-expansion-384611-2023-06-07
~ https://www.healthifyme.com/pro/pricing-plus.html
~ https://www.healthifyme.com/blog/:
~ https://www.healthifyme.com/blog/
~: https://www.healthifyme.com/corporate-wellness:
~ https://www.healthifyme.com/corporate-wellness