ProActive Fitnesss and Nutrition Center

Company details
ProActive Fitness and Nutrition Center is an organization which is based on Vizag, India. The
organization mainly focuses on giving nutrition way for weight loss and fitness. The main services
offered by the organization are Weight Loss and Build Muscle Mass. In weight loss category the
company offers programmes for weight loss programme, help with nutrition and Skin tone.

The various services provided by the company are:

 Lose Weight.
 Lower My Body Fat %.
 Need More Energy.
 Build Muscle Mass.
 Help With Nutrition.
 Skin Tone.

Company's performance in market place

The increase in demand for various types of protein bars, dietary supplements, and energy drinks
among athletes and bodybuilders is one of the major factors driving the market growth. The
Wellness Industry is emerging with a higher growth rate with the help of new start-ups focusing in
this domain. In order to perform well in this industry Company have to focus more on

 Conducting online and offline Product Promotion Strategies.

 Building awareness about the unique features of the product.
 Targeting the relevant set of consumers through various mediums.
 Building partnerships with local Fitness Centres.
 Making promotions and sales through fitness trainers.
 Partnering with online Fitness Companies for promotion

How company reach customer by customer

Nowadays the generation is more conscious about maintaining their personal health and fitness.
People started choosing goods and products based on the nutritious facts and data provided with
the product. So this is the time to target on each individual consumer to improve the sales of the
company. The main strategy should be followed is to focus on the increasing the brand awareness
and making loyalty customers.

The different methods which should be used to reach customer

 Making partnerships with Fitness Trainers for promotion and sales.

 Personalized ads aiming on fitness enthusiasts.
 Online promotions like email marketing.
 Getting contacts of registered individuals from Gyms and fitness centres and Calling them
directly.
 Create Online Fitness campaigns and productive events.
Why they don't sell directly through market

 Due to high competition within the market.

 To increase customer interaction and create value.
 Initial investment on distribution channel will be high.
 Less awareness of the product may stock up the product in starting.