MOVIE REVIEW

JEF T JOY (1927458)

The Founder is one amazing movie and is a must watch for every entrepreneur.
It not only gives you life lessons and but also few path breaking business
lessons. McDonald brothers had invented the speedy system a process to deliver
food in seconds but couldn’t develop business beyond their one restaurant. This
is where Ray Crock comes and re-imagines the whole fast food business and
created the McDonald Corporation we see today.
The movie Founder important because of the above reasons.
 Persistence.
Founder is biopic on Ray Crock’s life, who is the person behind the success of
biggest fast food chain the McDonald’s ,he was not creator of McDonalds but
the force behind the giant we know as McDonald Corporation, and this
illustrious and huge brand he created when he was in his fifties. A single word
PERSISTENCE helped him achieve it

 Brand Building and Brand Protection.

Ray in this movie associated it with family breaking bread together with classic
American food. He wanted every town in America that has a court and church,
should have a McDonalds which helps feeding people in most cost-effective
way. Just like Church with a cross and court with a flag McDonalds needed a
symbol to identify its brand. McDonald’s has one of the most iconic arches as
their symbol of golden shiny ‘M’ which is still recognized around the world

 Select Right Partners

 Partners should be selected for adding value instead of just giving their name
and money. More than experience and resources, a strong desire to come up in
life matters. To scale up McDonald’s, Ray Krock wanted to have multiple
franchise owners who follow his guidelines of standardization, automation and
discipline. Firstly, he selected a few rich franchise owners, but he found that
they were not following his inputs. Later, he carefully selected hard-working
middle-class individuals for their work ethic and ambition. This idea proved to
be hugely successful as these new franchise owners were focused and willing to
follow Ray Krock’s guidelines.