Ray Kroc

Ray Kroc: Background

Ray Kroc was known for his entrepreneurial spirit and was an influential figure in the
development and expansion of the fast food industry. He is credited with introducing the
McDonald's franchise system and popularizing the concept of fast food. He also established
the McDonald's Corporation, the parent company of McDonald's, which is now one of the
world's largest restaurant chains.
 Ray Kroc: Accomplishments
Kroc's accomplishments included introducing the "Speedee Service System," which
standardized the preparation of food and the production of restaurant supplies. He also
developed the "Hamburger University," which provided training for franchise owners and
managers. Kroc was also responsible for the addition of drive-throughs, breakfast menus, and
the iconic Happy Meal.

Speedy System
 Ray Kroc: Failures
Ray Kroc experienced a number of failures before becoming successful with McDonald's.
He had a series of failed businesses, such as a drive-in restaurant, a milk shake mixer
business, and a real estate business. He also had difficulty selling franchises and had to
constantly adjust his business model to make it more appealing to potential investors. He also
had difficulty finding reliable suppliers and experienced issues with some of the ingredients he
used for his food.
 Start of McDonald’s
Ray Kroc started McDonald's by partnering with the McDonald brothers, who already
had a chain of hamburger restaurants in California. Kroc became the exclusive agent of the
McDonald brothers, and began selling franchises and expanding the business. Kroc's
leadership and vision helped McDonald's become the global fast food giant it is today.
 Ray Kroc: Skills and Abilities
Ray Kroc was a successful entrepreneur due to his strong work ethic, determination, and
creativity. He possessed a natural ability to identify profitable opportunities, which allowed
him to capitalize on the McDonald's business concept. He also had a great appreciation, and
ability, to operationalize the business, which included being able to identify and manage
potential risks. On the interpersonal side, his charisma and ability to build relationships with
customers and business partners helped him to gain their trust and loyalty. Finally, his
willingness to take risks and learn from his failures was key in helping him to achieve
success.
 Personal Traits
Ray Kroc was a successful entrepreneur due to a number of personal traits, including his
ambition, tenacity, and drive. He was a visionary who had the foresight to recognize the
potential of the McDonald's brothers' restaurant and saw the opportunity to turn it into a
global success. Additionally, he was a strong leader who was able to motivate and inspire
those around him to achieve his vision. He was also a skilled negotiator, able to secure
favorable deals and terms from suppliers and business partners.
 History of McDonalds
● Founded in 1940 by brothers Maurice and Richard McDonald in California
● In 1955, Ray Kroc joined the company and helped to expand the chain by introducing
franchising. The chain soon began to grow rapidly and by the early 1960s there were more
than 700 restaurants in the United States.
● In 1967, McDonald's went international and opened its first store in Canada.
● By 2010, the chain had more than 30,000 restaurants in 119 countries.
● Today, McDonald's is the world's largest restaurant chain and is ranked among the top
10 most valuable brands in the world and the company has grown to become the world's
largest restaurant chain by revenue