Professional Documents
Culture Documents
Fitness App named "FitPro," providing personalized 15-minute workout plans and
nutrition guidance for busy professionals.
Increase FitPro app downloads by 30% within the next six months by focusing on
professionals aged 25-40.
App downloads, user engagement (average time spent on the app), retention rate, and
conversion from free trial to paid subscription.
4. Demographic Information:
Age: 25-40
Education: College-educated
5. Psychographic Information:
6. Behavioral Information:
Social Media: Instagram for visual content, LinkedIn for professional engagement
Communication: Email newsletters for updates and promotions, in-app notifications for
personalized suggestions
Social Media Campaigns: Engaging Instagram posts and stories showcasing quick,
effective 15-minute workouts for busy professionals.
Online Articles: Collaborate with fitness influencers to write articles on LinkedIn about
the benefits of short and efficient workouts.
2. Consideration Stage:
Free Trial Offer: Encourage users to sign up for a 7-day free trial with personalized
workout plans based on their fitness level and goals.
Testimonials: Share success stories and testimonials from professionals who have
achieved fitness goals through the FitPro app.
3. Decision Stage:
Limited-Time Discount: Offer a 20% discount for users who decide to subscribe after the
free trial period.
Comparison Chart: Provide a detailed comparison chart highlighting the unique features
of FitPro compared to other fitness apps.
4. Purchase Stage:
Seamless In-App Purchase: Ensure a user-friendly and secure in-app purchase process
with various payment options.
5. Post-Purchase Stage:
Personalized Progress Tracking: Implement features for users to track their progress, set
new goals, and receive virtual badges for achievements.
6. Mapping Touchpoints: