WELCOME

Presented by:
Nagarjuna Puvvadi
Raviteja Ullingi
What is the most
important thing in
humans life?
According to the Article published on world economic Forum as
part of centre for Health and Health care on february 15 2022

The pandemic has made people more concerned about their

health.

But wellness is about much more than medical fitness.

Case study on enhancing user satisfaction and
engagement through a data-driven fitness
application

B’Fit
• Fitness Applications offers
customisable and user-
friendly plan to reach their
fitness goal.
How effective are the fitness tracking devices ?

The rise in the number of fitness tracking devices has been significant over the past decade.
Fitness tracking devices, when accurate, effectively aid in managing health outcomes by
providing real-time data on calories burned, encouraging increased physical activity and
enabling users to make informed decisions about their exercise and diet. However, the device's
effectiveness ultimately hinges on the user's commitment to consistently engage with the
tracker and utilize the insights it provides to adopt healthier habits.
Future market trend for fitness market
How Does Data-Driven Personalization in Fitness Apps Increase User
Satisfaction?
Tailored Workout Plans: By analyzing individual
performance data, fitness apps can create personalized
workout plans that align with a user's specific fitness
goals.
Goal Tracking and Achievement: Personalized data
allows users to set realistic goals and track their progress
against them.
Predictive Health Insights: Data-driven apps can
analyze trends in user data to predict potential health
outcomes, providing users with proactive advice.
 Key Performance Indicators
CSAT (Customer Satisfaction Score)
Score measured by surveying users after they have completed personalized workouts or reached
milestones set by the app

NPS (Net Promoter Score)

NPS calculated by asking users how likely they are to recommend the fitness app to friends or
colleagues based on their personalized experience.

CES (Customer Effort Score)

Ask users to rate the ease of using personalized features like setting goals, tracking progress, or
adjusting workout plans.
Survey Template
Survey Cont’d
Survey Cont’d
Dashboard
 Survey Response Summary
Demographic Insights:
Majority users aged between 25-34 years.
Most users engage with the app several times a week.
CSAT (Customer Satisfaction Score):
Average rating: 8/10.
High satisfaction with user interface design; users find it intuitive and user-friendly.
Mixed feedback on distance and pace tracking accuracy; some users report occasional
discrepancies.
NPS (Net Promoter Score):
Score: 7/10.
A strong likelihood of app recommendation, indicating good user loyalty.
Suggestions for more robust social sharing features to improve scores further.
 Sentiment Analysis
Sentiment Overview:
• 70% positive sentiment, particularly praising the app’s motivational impact.
• 20% neutral sentiment, suggesting contentment with current features.
• 10% negative sentiment, focusing on technical issues and feature requests.
CES (Customer Effort Score)
Score: 6/10.
Users appreciate easy navigation but desire a simpler activity logging process.
KPI and Sentiment Correlation
Positive sentiments align with higher CSAT and NPS, indicating satisfaction leads to
advocacy.
Negative sentiments correlate with lower CES, pointing to areas needing UX
improvements.
Recommendations:
Enhance accuracy of tracking features to improve CSAT.
Introduce more social features to potentially increase NPS.
Simplify activity logging to improve CES.
Thank you