Chapter 3: Organizing different resources

A. The different resources required to develop a medical health care app are:
Financial resources: Funding is needed to pay for the development and maintenance of the app, as
well as any necessary hardware or infrastructure. Developing a healthcare app can be costly, and
funding is required to cover the costs of development, ongoing maintenance, and marketing.
A team of developers: The team should have experience in developing healthcare apps, as well as
knowledge of relevant programming languages and frameworks such as Java, Swift, React Native,
etc.
Data resource: The app should be able to integrate with electronic medical records (EMR) systems
and other healthcare data sources, such as lab results and prescription information. This may require
obtaining permission from hospitals or other healthcare providers to access their data.
Understanding of regulations and compliance: Healthcare apps are subject to a number of
regulations, such as CDSCO in India, to protect patient privacy and ensure data security. The app
developer should be aware of these regulations and design the app accordingly.
Design team: A good user interface is important for the app to be easy to use and navigate. A design
team should create a visually appealing design and user-friendly interface that meets the needs of the
target users.
Project manager: A project manager is responsible for coordinating the development process,
ensuring that deadlines are met and that the app is delivered on time and within budget.
Marketing and promotion: The app should be marketed and promoted to raise awareness among
potential users, such as healthcare providers and patients.
Plan for updating and incorporating user feedback: The app should be regularly updated to fix
any bugs and incorporate user feedback to improve the app's functionality and usability

B. Organising different departments:

The different departments in our company are:
1. Technical Department
2. Data collection department
3. Marketing department
4. Financial department
 CEO

COO CFO CMedO CMO

CTO CDO

CEO: The Chief Executive Officer is the top-level position in the organization and is responsible for
overall strategy, decision-making, and the management of the entire organization.
CTO: The Chief Technology Officer is the top level position in Technological department and this
department responsible for the development, maintenance, and operation of the app's technical
systems and infrastructure. They may also be responsible for managing the development department
and ensuring that the app is up-to-date with the latest technologies.
COO: The Chief Operating Officer is responsible for managing the day-to-day operations of the app,
such as scheduling appointments, managing patient records, and ensuring that the app is running
smoothly. They may also be responsible for ensuring compliance with regulations and standards.
CMO: The Chief Marketing Officer is responsible for promoting the app and increasing its visibility.
They may also be responsible for managing the marketing department, analyzing user data, and
developing marketing campaigns.
CFO: The Chief Financial Officer is the top most position of Financial Department and under it
comes the managing of the app's financial operations, such as budgeting, accounting, and financial
planning. They may also be responsible for developing revenue streams and identifying new
opportunities.
CDO: The Chief Data Officer is the head of data collection department and is responsible for
analysing data collected from the app, such as usage statistics, user feedback, and health metrics. They
may use this data to improve the app's performance and make recommendations for future
development.
CMedO: The Chief Medical Officer is responsible for providing medical advice and information to
users. They may review and approve health-related content for the app, and work with healthcare
providers to ensure that the app provides accurate and up-to-date information.
C. Revenue model:
Although the main purpose of our app is to providing easy access to health care facilities to society
and not to earn money and make profits but it is at the same time difficult to run a business without
any capital. Thus here are few revenue models:
In-app purchases: Users can purchase additional features or services within the app. For example,
users may be able to purchase additional storage for their health records, or pay for extra telemedicine
consultations.
Advertising: The app can display ads to users and earn revenue through impressions or clicks. This
can include targeted ads for health-related products or services.
Referral and affiliate programs: The app can earn revenue by referring users to other products or
services. For example, the app can refer users to a pharmacy or a lab testing service, and earn a
commission for each referral.
Telemedicine: The app can offer virtual consultations with healthcare professionals and charge for
the service. This can include video consultations with doctors or other healthcare providers, and can
be a great way to generate revenue for the app.
Sponsorship: The app can partner with pharmaceutical companies or other businesses to display their
products or services to users. For example, the app can display sponsored content from a
pharmaceutical company, or include a sponsored section in the app that promotes a specific product or
service.
Billing and claims management: The app can help users submit claims and bill insurance providers,
earning a fee for the service. This can include helping users fill out forms, submit claims, and track
the status of their claims.

D. Different features in app:

Availability of beds: we can link the hospitals and recommend the user on the basis of bed
availability. Users can access the no of beds available in the hospital.
Emergency switch:- an SOS switch which would be used in the time of accident or emergency when
clicked would directly contact the nearest hospital and ambulance to the location of the device.
Personalized health information: Users can access their personal health information, such as medical
history, allergies, and medications, within the app.
Appointment scheduling: Users can directly schedule appointments with healthcare providers, such as
doctors or specialists, through the app.
Telemedicine: Users can access virtual consultations with healthcare providers, such as video
consultations with doctors or other healthcare providers.
Prescription refills: Users can request prescription refills directly from the app and have them
delivered to their preferred location.
Lab results: Users can view their lab results directly within the app, and have the ability to share it
with their healthcare providers.
Medication reminders: Users can set reminders for when to take their medications, and receive
notifications on the app.
Billing and claims management: Users can submit claims and bill insurance providers, and track the
status of their claims, directly within the app.
Secure messaging: Users can communicate with their healthcare providers securely through the app,
such as sending and receiving messages, images or videos.
Emergency Services: Users can access emergency services through the app, such as calling
emergency services or finding the nearest emergency room.
Integration with wearables: Users can connect their wearables, such as fitness trackers or
smartwatches, to the app to track and monitor their health data.