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INFOSYS.110 BUSINESS SYSTEMS:

DELIVERABLE 2: BUSINESS SECTION
2014

Name Yuying Gu
NetID Ygu252
Group Number: 304
Website Link: http://infosys1102014ssgroup304.blogspot.co.nz/
Tutorial Details
Tutor: Day:friday Time:
Olivia Schultz Friday 9am
Time Spent on
Assignment:
25 hours Word Count:

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LOWER BACK PAIN APP
INTRODUCTION
Lower back pain app help to treat the common disorder involving the muscles and bones of
the back caused by stress or poor posture, so on, that affects about 40% of people at some
point in their lives. Many people like working forces and the aged do not know what
procedures to carry out with lower back problems. So it is not treated seariousely until it is
too late. By using this free app at anywhere and anytime, people who suffer the lower back
problems (such bas difficulty to move) can reduce or get rid of it by follow the tutrials of
how to perform the exercsie in the earlier stage before the problem worsens into a
condition where only expensive solutions such as surgery is the only possible method of
curing lower back pain.
3. BUSINESS SECTION
3.1 Vision
Low back pain app helps people treat and prevent the problem on the smartphone before
the condition worsens as it is easier and cheap to treat in the earlier stage.
3.2 Industry Analysis: Mobile Helth Care App Industry
Industry: Mobile Helth Care App Industry. Vedio tutorial of lower back pain exercises and
tips to prevent and treat the problem.
Force: High/Low: Justification:
Buyer power: High In the last several years, there has been an
increase in the number of healthcare related apps
available for every major smartphone and tablet
platform.(Diane Romza-Kutz and Fredric Roth Von
May 20, 2014)

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Supplier power: Low There are already roughly 100,000 health
applications available in major app stores, and
the top 10 mobile health applications generate up
to 4 million free and 300,000 paid daily
downloads. Consumer adoption of mobile health
apps will proceed apace.( Brandon Workman, Sep
14 2013)
Threat of new entrants: Low Developers of medical apps often face many
issues while creating the same. They are as
follows: Results not Always Predictable, No Life-
Saving App Available, Fragmentation of Mobile
Platforms(Priya Viswanathan, 2014)
Threat of substitutes: High Most people use non-mainstream approaches
along with conventional treatments. And the
boundaries between complementary and
conventional medicine overlap and change with
time. For example, guided imagery and massage,
both once considered complementary or
alternative, are used regularly in some hospitals
to help with pain management.( Complementary,
Alternative, or Integrative Health: Whats In a
Name?, 20.1.2014)
Rivalry among existing
competitors:
High Some of the major players dominating this
industry are Apple Inc., Blackberry, Android,
Nokia, Motorola, Samsung, Panasonic, Huawei,
and others.( Mobile Medical Apps Market - Global
Industry Analysis, Size, Share & Forecast 2010

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2017)
Overall attractiveness of the industry: There are high consume on healthcare app as eople
are now relying more and more on our various mobile devices to complete their everyday
life due to its convenient. The users will prefer the free app can provide them an easier way
to deal with the pain and do not need to go to hospital or massage.
3.3 Customers and Thei r Needs
The customers are the people especially who having lower back pain and willing to
download the free app into their smartphones. The customers need help that can make
them alleviate the pain timely and reduce the problem before it gets worse. And at the
same time, can aslo save their time and money.
3.4 The Product and Service
The lower back pain app avaliable on contains vedio tutorials on how to perform these
exercises such as streching or other more complicated exercises that suit in different
conditions such as in the office or a car. It alerts you with reminders throughout the day to
carry out the exercises. Whats counts is it contains procedures that you have to take during
an emergency or severe pain in your lower back. Also, the app will provide you information
on the high incidence and severity of lower back pain with some tips to moviate and
encourage users to treat lower back pain now rather than later.
3.5 Suppliers and Partners
The suppliers will make up the app and publish onto the market. The partners will be the
hospotals and medical equipments companines so the app can help them propagandizing
and popularizing their products and they help to check vocational training in the vedio
tutorials and informations. The smartphone company will also be a potential partner to
prove more financial support.
3.6 Strategy: COST LEADERSHIP STRATEGY

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The app will follow cost leadership that faces to board markets and low cost. The lower back
pain app is especially designed for the people who surring the pain at the back. It will follow
a low cost strategy in inorder to attract more consumers to use the app as it is free.
3.7 Value Chain Activity: TECHNOLOGY DEVELOPMENT
The most important value chain activity for this business is technology development (and
R&D)because the value of the app is on how these vedio tutorial can help people reduce the
pain so the company have to focus on improve the quantity of the tutorials that can be
more helpful to the users.
3.8 Business Processes
3.8.1. MAKE THE PRODUCT PROCESS To set up the app is a main process because the vedio
tuorials must be delivered through the app in oreder to deliver the value. In this process,
the app company have to imitate the exercise and comfirm with the professional and
convert to the app with other useful informations. These will relate to the hospital and
medical equipment company and supported by phone companies.

3.8.2. SERVICES AFTER THE SALE PROCESS after customers download the app, the company
has to keep updating and improve the app that customers nedds when they rate the app, it
is important to keep update to keep the customers.

3.9 Functionalities
3.9.1. MAKE THE PRODUCT PROCESS
To provide the lower back pain app to customers
Be prepared to enter the market
3.9.2. SERVI CES AFTER THE SALE PROCESS
To improve the application value of the app
To attract more user
3.10 Systems


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3.10. 1 CUSTOMER RELATI ONSHI P MANAGEMENT.SYSTEM the business needs this system to
improve their product quality in order to incresae their loyalty and retention.
3.10. 2. PARTNER RELATI ONSHI P MANAGEMENT SYSTEM the company has to keep a good
connection between the hospital and medical equipment company in order to produce a
high quality app. Also, due to fincial support, app company also have to keep good
relationship with them.
3.10. 3. FEEDBACK COLLECTI ON SYSTEM to know where the app is not good enough, the
company needs a feedback collection system to improve the app.

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3.11. Summary Table: Value Chain to Systems

Value Chain
Activity
Processes Functionalities Specific Information
System(s)
Broad Information
System(s)


1. Make the
product
process

1. To provide the lower back pain app to
customers
2. Be prepared to enter the market

partner relationship
management system
feedback collection system
database system
partner relationship
management system
2. Service
after the
sell
process
1. To improve the application value of the app
2. To attract more user

customer relationship
management.system

feedback collection system

customer relationship
management.system

feedback collection system

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CONCLUSION
Low back pain app added value through different information systems in order to helps
people treat and prevent the problem by watch the vedio tutorial and useful information
on the smartphone before the condition worsens as it is easier and cheap to treat in the
earlier stage.
REFERENCES

1. Diane,R & Fredric,V (5.20.2014). Mobile Medical Apps: The FDA regulates an entire
new industry.
http://www.healthcarelawinsights.com/2014/05/20/mobile-medical-apps-the-fda-
regulates-an-entire-new-industry/

2. Priya Viswanathan (2014). All About Developing Medical Mobile Apps.

3. Brandon,W (14.9.2013). The Explosion In Health Apps, And How They're Disrupting
The Gigantic, Lethargic Health Care Industry.
http://www.businessinsider.com.au/mobile-will-disrupt-health-care-2013-9