Proposal for the Eureka Fair

EGAGE WELL

A. Proposed By:
Saima Ahmed
Aashir Ahmed
Hira German
Eesha Waseem
Muneeb Owais

B. Introduction:
In today's fast-paced and hybrid work environments, the well-being of employees is
paramount to ensuring productivity, satisfaction, and overall success within
organizations. The challenges posed by irrational workloads, mental and physical
health concerns, and the need for a balanced personal and professional life call for
innovative solutions. Our proposal introduces an Employee Well-Being App EGAGE
WELL designed to address these issues comprehensively.

C. Target Customer:
 HR professionals are often responsible for implementing wellness programs
within organizations. Targeting HR managers or directors can lead to
corporate partnerships and widespread adoption among employees.
 CEOs, CFOs, and other top-level executives who are focused on improving
overall employee satisfaction and productivity.
 Individual employees looking for ways to enhance their overall wellbeing,
health, and work-life balance.
 Owners and managers of smaller companies who may not have extensive HR
resources but are interested in supporting their employees' health and
wellbeing.
 Individuals within organizations who are specifically responsible for
managing and promoting employee wellness programs.
 Professionals dedicated to maintaining a safe and healthy work
environment, often found in industries with higher physical risk factors.
 Individuals who are personally invested in maintaining a healthy lifestyle,
even if their workplace does not have an established wellness program.
 With the rise of remote work, targeting individuals who work from home or
flexible locations can be an important segment.
 Consider targeting universities, colleges, and schools where employee
wellness is a growing concern.
  Establishing partnerships with healthcare providers or insurance companies
interested in promoting preventive care and reducing healthcare costs.

D. Key Jobs to be Done:

1. Improved Employee Productivity: By addressing mental and physical
health concerns, the app helps employees stay focused, energized, and
engaged in their work tasks.
2. Enhanced Employee Satisfaction: Providing resources for work-life
balance and stress management demonstrates the organization's
commitment to employee well-being, leading to higher levels of job
satisfaction and retention.
3. Reduced Healthcare Costs: By promoting preventive health measures and
early intervention for mental health issues, the app can contribute to lower
healthcare expenses associated with absenteeism and chronic conditions.
4. Positive Organizational Culture: Cultivating a supportive community and
recognizing employee efforts fosters a culture of well-being and mutual
respect, which reflects positively on the organization's reputation and
employer brand.

E. Consumption Barrier:
 Lack of knowledge about the app's existence and benefits.
 Resistance to Change within the organization and traditional office mindsets.
 Privacy Concerns
 Apprehensions regarding the security and privacy of health or personal data.
 Perception of wellness activities as an added burden on busy schedules.
 Challenges in using technology or navigating the app.
 Unclear communication about app benefits and usage guidelines.
 Lack of endorsement from top-level management or alignment with
company culture.
 Absence of tangible rewards or recognition for app engagement.
 Issues for remote workers or those with varying physical abilities.
 ack of proper training on how to use the app effectively.

F. The Basic Business Model and Features of the APP:

1. Mental Health Support:
 Confidential live chat to support employee to discuss issue which
he/she is unable to discuss with all.
 Mood tracking and mindfulness exercises to promote emotional well-
being.
2. Physical Health Tracking:
 Integration with fitness trackers and wearables to monitor physical
activity levels.
  Reminders for hydration, stretching, and ergonomic practices to
prevent burnout and physical strain.
3. Work-Life Balance Tools:
 Personalized scheduling tools to optimize work hours and allocate
time for personal activities.
 Goal-setting features to prioritize tasks and maintain a healthy
balance between work and life commitments.
 Family calendar integration to facilitate coordination and minimize
conflicts between personal and professional obligations.
4. Stress Management Techniques:
 Breathing exercises and relaxation techniques to manage stress and
anxiety levels.
 Gamified challenges and rewards to encourage healthy habits and
coping mechanisms.
5. Community Support:
 Virtual support groups and forums for employees to connect, share
experiences, and offer mutual support.
 Peer-to-peer mentoring programs to foster a culture of empathy and
solidarity within the organization.

G. Impact Potential
1. Development Costs:
• One-time Development Cost: 1,000,000 PKR
2. Operational and Maintenance Costs (Per Year):
• Maintenance Cost: 1,500,000 PKR
3. Subscription Pricing:
• Subscription Cost per Company: 1,000,000 (200,000 PKR * 5 companies)
4. User Base and Revenue Projections:
• Total Potential Users: 10,000 (500 employees per company * 20 companies)
• Projected Market Penetration Rate: 10% (1,000 users in the first year)
• Projected Revenue (First Year):
• Basic Subscription: 900 users * 100 PKR * 12 months = 1,080,000PKR (Every User)
• Premium Subscription: 100 users * 400 PKR * 12 months = 520,000 PKR
• Total Projected Revenue (First Year): 2,600,000 PKR
5. Costs and Profits (First Year):
• Total Costs (Development + Maintenance): 2,500,000 PKR
• Net Profit (First Year): 2,600,000 - (1,000,000 + 1,500,000 PKR)
• Net Profit: 100,000

H. Critical Uncertainties:
1. Customization: The app will be customizable to meet the specific needs and
preferences of each organization, with branding options and tailored content
modules.
2. Training and Support: Comprehensive training and ongoing support will be
 provided to HR teams and employees to ensure successful adoption and
utilization of the app.
3. Data Security: Stringent data security measures will be implemented to
safeguard the privacy and confidentiality of employee information.
4. Feedback Mechanism: Continuous feedback mechanisms will be in place to
gather insights from users and stakeholders, enabling iterative
improvements and feature enhancements.

I. Visual Depiction of the Idea:

J. Testing Plan:
Unit Testing:
  Test individual components and modules of the app.
 Verify that each unit functions as intended and meets its specifications.
 Identify and fix any coding errors or logic flaws.

Integration Testing:
 Test the interaction between different components/modules of the app.
 Ensure seamless communication and data flow between various parts of the app.
 Verify that integrated features work together harmoniously.

System Testing:
 Test the app as a whole in a simulated production environment.
 Verify that all features work together smoothly.
 Conduct performance testing to assess the app's responsiveness and stability under normal and
peak loads.

User Acceptance Testing (UAT):

 Involve end-users (employees) in testing the app.
 Validate that the app meets user requirements and expectations.
 Gather feedback on usability, functionality, and overall satisfaction.

Testing Scenarios:
Employee Recognition:
 Test the process of sending and receiving employee recognition.
 Ensure that recognition notifications are delivered accurately and promptly.

Transparency Features:
 Test access to organizational policies, goals, and updates.
 Verify that information is presented clearly and comprehensively.

Communication Channels:
 Test chat functionality and forum participation.
 Ensure messages are delivered in real-time and users can interact seamlessly.

Feedback Mechanisms:
 Test feedback submission and response processes.
 Ensure that feedback is collected effectively and acted upon promptly.

Testing Tools:
 Automated testing tools for unit and integration testing.
 Performance testing tools for stress testing and load testing.
 Usability testing tools for gathering feedback on user experience.

Timeline:
Unit and Integration Testing: 2 weeks
System Testing: 1 week
User Acceptance Testing: 2 weeks.