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Business Communication for Career

Readiness
The Art of Negotiation
Module 2

with Sue Robins, M.S.


Objectives
• Understand the meaning and significance
of value
• Define fairness and recognize it’s role in a
negotiation
• Evaluate and characterize success in
terms of a negotiation
Value
• Price • Volume limits
• Delivery terms • Payment terms
• Delivery times • Renewal options
• Packaging • Staffing
• Turn-around time considerations
• Etc...
Negotiation

Issue
Negotiation

Issue
Negotiation

Issue

+
Negotiation

Gather Gather
Information Information

Issue

+
Negotiation

Information Information
Negotiation

Less Cost +

Information Information

Better Delivery
What is Fairness?
What is Fairness?
• Different for every negotiator
What is Fairness?
• Different for every negotiator
• Communicate what’s fair for you
What is Fairness?
• Different for every negotiator
• Communicate what’s fair for you
• Focus on Interests
Fairness

What’s
Fair

What’s
Fair

=
Agreement
Speed-Quality-Price
Conundrum

Speed Quality Price


Speed-Quality-Price
Conundrum

Speed
Price

Quality
Speed-Quality-Price
Conundrum

Quality
Price

Speed
3 Interdependent Parameter
Conundrum

Timing Cost Gratification


3 Interdependent Parameter
Conundrum

Timing Cost Services


What is Success?
What is Success?
• Varies for each negotiating opportunity
What is Success?
• Varies for each negotiating opportunity
• Degree in which value is maximized for
both parties
Emotion
Emotion
• Often shows values of negotiator
Emotion
• Often shows values of negotiator
• Must be controlled and intentional
Emotion
• Often shows values of negotiator
• Must be controlled and intentional
• Use it with a plan
Emotion
• Often shows values of negotiator
• Must be controlled and intentional
• Use it with a plan
• Body language speaks loudly
Emotion General Rule of
Thumb

Maintain professional and personal


demeanor throughout negotiation

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