Gender Age Group Education Qualification Occupation Monthly Income

GENDER AGE GROUP EDUCATION QUALIFICATION OCCUPATION MONTHLY INCOME
male 20-35 higher secondary bussiness holder below 20000

female 20-35 secondary housewife 20000-35000
male 36-50 graduate professional below 20000
male 20-35 higher secondary professional 20000-35000
male 20-35 post graduate student below 20000
female <20 below secondary student below 20000
female 36-50 post graduate bussiness holder 20000-35000
male 20-35 secondary bussiness holder 20000-35000
male 20-35 graduate student below 20000
male 36-50 others bussiness holder 20000-35000
female 20-35 graduate professional 50001-65000
female <20 below secondary student below 20000
female 36-50 higher secondary bussiness holder 50001-65000
male 36-50 post graduate service person below 20000
male 36-50 higher secondary student below 20000
male 20-35 graduate service person below 20000
female 20-35 others bussiness holder 50001-65000
male 51-65 below secondary student below 20000
male 20-35 post graduate professional 20000-35000
female 20-35 higher secondary housewife below 20000
female 20-35 post graduate professional 20000-35000
male <20 secondary bussiness holder 50001-65000
male 51-65 post graduate service person 35001-50000
male 20-35 post graduate professional 20000-35000
male <20 secondary student below 20000
male 20-35 higher secondary bussiness holder above 65000
female 20-35 graduate housewife 20000-35000
male 20-35 graduate service person 35001-50000
male 51-65 post graduate bussiness holder 20000-35000
male 51-65 post graduate service person 20000-35000
female 20-35 secondary housewife 20000-35000
male 36-50 graduate bussiness holder 50001-65000
female 36-50 post graduate housewife 20000-35000
female 20-35 higher secondary housewife 20000-35000
male 36-50 secondary bussiness holder 35001-50000
male 20-35 post graduate student below 20000
male 20-35 graduate professional 35001-50000
male 20-35 others student below 20000
male 36-50 secondary service person above 65000
female 20-35 graduate student 20000-35000
female <20 secondary student below 20000
male 20-35 graduate student 20000-35000
male 20-35 graduate professional below 20000
female 20-35 post graduate student below 20000
male 36-50 higher secondary service person 20000-35000
female 20-35 graduate student below 20000
male 20-35 higher secondary student below 20000
MOST PREFER MAGAZINE AWERNESS ABOUT VARIOUS MAGAZINE
business economics, india today,Sunday indian business economics
business standard, india today,Sunday indian business standard
business economics , india today,Sunday indian business economics
india today,business economics,Sunday indian india today
business economics , india today business economics
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Sunday indian , india today,business standard Sunday indian
business economics , india today,others business economics
india today,business economics,others india today
business standard , india today,others business standard
business standard, india today,business economics business standard
Sunday indian, india today,business economics,others Sunday indian
business economics,business standard business economics
india today,business economics india today
india today,business economics india today
business economics, india today business economics
others , india today,business economics others
india today,Sunday indian,others india today
india today,Sunday indian india today
india today,Sunday indian,others india today
business economics,Sunday indian business economics
business standard , india today business standard
india today,Sunday indian,business standard india today
india today,business economics,business standard india today
Sunday indian , india today,business economics Sunday indian
business standard , india today,business economics business standard
FREQUANCY OF BUYING A MAGAZINE MONTHLY EXPENDITURE OF MAGAZINE
daily below100
daily 100-200
weekly below100
weekly 201-300
every fortnight below100
monthly below100
every fortnight 100-200
weekly 201-300
monthly below100
monthly 100-200
daily 201-300
monthly below100
weekly 100-200
monthly below100
monthly 100-200
weekly below100
weekly 201-300
weekly below100
daily 201-300
monthly 100-200
monthly above 300
weekly below100
monthly below100
weekly 100-200
daily below100
monthly below100
weekly below100
daily below100
monthly 201-300
weekly 100-200
weekly below100
monthly below100
daily 100-200
daily below100
daily below100
weekly 201-300
monthly 100-200
weekly below100
monthly 201-300
daily 100-200
weekly below100
daily 201-300
weekly 100-200
monthly 201-300
monthly below100
monthly 201-300
daily below100
weekly below100
monthly below100
monthly below100
monthly below100
MOST PREFERD NEWS SEGMENT MOST IMPORTANT PARAMETER MOST INFLUENCING FACTOR
world price tv advertisement
states price social media
world brand name newspaper advertisment
agriculture contant social media
states brand name tv advertisement
tecnology gift word of mouth
world contant newspaper advertisment
agriculture price word of mouth
tecnology contant tv advertisement
world availability word of mouth
tecnology contant newspaper advertisment
agriculture availability social media
world contant tv advertisement
others price social media
states availability word of mouth
tecnology price newspaper advertisment
finance gift social media
industry contant newspaper advertisment
others contant social media
states price word of mouth
others contant newspaper advertisment
tecnology contant social media
industry price social media
finance gift newspaper advertisment
economics contant social media
tecnology price newspaper advertisment
economics gift social media
states brand name social media
states price word of mouth
finance gift social media
tecnology gift social media
world brand name social media
economics gift tv advertisement
agriculture advertisment newspaper advertisment
others price word of mouth
agriculture advertisment newspaper advertisment
industry gift social media
economics advertisment word of mouth
states contant social media
world gift newspaper advertisment
women availability tv advertisement
enlightenment price newspaper advertisment
industry contant social media
women gift newspaper advertisment
tecnology availability word of mouth
states contant word of mouth
finance price newspaper advertisment
finance gift tv advertisement
states gift social media
economics price newspaper advertisment
enlightenment price social media
world price tv advertisement
women availability tv advertisement
industry contant tv advertisement
agriculture availability tv advertisement
economics brand name tv advertisement
SATISFACTION LEVEL OF READERS AWARENESS ABOUT BUSINESS ECONOMICS
satisfied yes
very satisfied no
satisfied yes
neutral no
neutral yes
satisfied yes
neutral no
satisfied yes
satisfied no
satisfied yes
very satisfied yes
satisfied no
neutral no
satisfied yes
very satisfied no
satisfied yes
dissatisfied yes
neutral no
satisfied no
dissatisfied no
very satisfied no
dissatisfied yes
satisfied yes
dissatisfied no
dissatisfied no
satisfied yes
dissatisfied no
satisfied yes
neutral yes
satisfied yes
satisfied yes
satisfied yes
neutral no
satisfied no
very satisfied yes
very satisfied yes
satisfied yes
neutral no
very satisfied yes
satisfied yes
neutral yes
satisfied yes
satisfied yes
very satisfied yes
neutral no
satisfied no
very dissatisfied yes
satisfied no
dissatisfied yes
satisfied yes
neutral yes
satisfied no
neutral yes
satisfied yes
very satisfied yes
neutral yes
satisfied yes
very dissatisfied yes
very satisfied yes
satisfied yes
RECOMMENDATION BUSINESS ECONOMICS
yes
no
yes
no
yes
yes
no
yes
no
yes
yes
no
no
yes
no
yes
yes
no
no
no
no
yes
no
no
no
no
no
yes
no
yes
no
no
no
no
yes
yes
yes
no
yes
yes
yes
no
no
yes
no
no
yes
no
yes
yes
yes
no
yes
yes
yes
yes
yes
yes
yes
yes
GENDER Frequency GENDER
MALE 38 40
35
FEMALE 22
30
TOTAL 60
25
20
15
10
0
MALE FEMALE
FEMALE
frequenc
AGE GROUP AGE GROUP
y
BELOW 20 5
51-65 BELOW 20
20-35 35 10% 8%
36-50
36-50 14 23%
51-65 6
20-35
58%
Above 65 0
TOTAL 60
BELOW 20 20-35 36-50 51-65 Above 65

GROUP
0-35
58%
-65 Above 65
EDUCATION
FREQUENCY
QUALIFICATION
BELOW SECONDARY 3
SECONDARY 8
HIGHER SECONDARY 9
GRADUATE 25
POST GRADUATE 12
OTHERS 3
TOTAL 60
EDUCATION QUALIFICATION
BELOW SECON
5% 5%
SECONDARY
13%
20% HIGHER SECON
GRADUATE
15% POST GRADUA
OTHERS
42%
UALIFICATION
BELOW SECONDARY
SECONDARY
HIGHER SECONDARY
GRADUATE
% POST GRADUATE
OTHERS
FREQUENC
OCCUPATION
Y
BUSINESS HOLDER 12
SERVICE PERSON 7
PROFESSIONAL 13
STUDENT 20
RETIRED 0
HOUSEWIFE 8
OTHERS 0
TOTAL 60
OCCUPATION
BUSINESS H
SERVICE PE
13% 20% PROFESSIO
STUDENT
RETIRED
12% HOUSEWIF
33% OTHERS
22%
BUSINESS HOLDER
SERVICE PERSON
PROFESSIONAL
STUDENT
RETIRED
HOUSEWIFE
OTHERS
MOST PREFER MAGAZINE
BUSINESS ECONOMICS
INDIA TODAY
SUNDAY INDIAN
BUSINESS STANDARD
OTHERS
TOTAL
FREQUENCY
46
55
36
12
10
159
FREQUENCY
6%
8%
BUSINESS ECONOMICS
29%
INDIA TODAY
SUNDAY INDIAN
BUSINESS STANDARD
23% OTHERS
35%
INESS ECONOMICS
A TODAY
DAY INDIAN
INESS STANDARD
ERS
MONTH
LY
FREQUENCY
INCOM
E BELO
W 25
20000
20000-35000 21
35001-50000 7
50001-65000 5
ABOVE 65000 2
TOTAL 60
FREQUENCY
8% 3% BELOW 20000
20000-35000
12% 35001-50000
42% 50001-65000
ABOVE 65000
35%
AWARE FROM WHICH
MAGAZINE
FREQUENCY
BUSINESS
28
ECONOMICS
INDIA
21
TODAY
SUNDAY
3
INDIAN
BUSINESS
7
STANDARD
OTHERS 1
TOTAL 60
FREQUENCY
12% 2% BUSINESS ECONOMICS

INDIA TODAY
5% SUNDAY INDIAN
47% BUSINESS STANDARD
OTHERS
35%
FREQUANCY OF
FREQUENC
BUYING A
Y
MAGAZINE
DAILY 12
WEEKLY 17
EVERY FORTNIGHT
11
FREQUENC
(15 DAYS)
MONTHLY 20 20%
33%
TOTAL 60
28%
18%
FREQUENCY
20% DAILY
33% WEEKLY
EVERY FORTNIGHT (15
DAYS)
MONTHLY
28%
18%
MONTHLY FREQUENCY
EXPENDITURE FREQUENCY
OF MAGAZINE
BELOW 100 33 2%
BELOW 100
20%
100-200 14 100-200
201-300
201-300 12 ABOVE 300
55%
ABOVE 300 1 23%
TOTAL 60
Y
BELOW 100
100-200
201-300
ABOVE 300
MOST PREFERD
FREQUENCY
NEWS SEGMENT
world 8
STATES 13
INDUSTRY 5
AGRICULTURE 6
TECHNOLOGY 8
FINANCE 5
ECONOMICS 6
WOMEN 3
ENLIGHTENMENT 2
OTHERS 4
TOTAL 60
FREQUENCY
7%
3% 13%
world
5% STATES
INDUSTRY
AGRICULTURE
10% TECHNOLOGY
FINANCE
22% ECONOMICS
WOMEN
8% ENLIGHTENMENT
OTHERS
13% 8%
10%
world
TES
USTRY
RICULTURE
HNOLOGY
ANCE
NOMICS
MEN
IGHTENMENT
HERS
MOST IMPORTANT PARAMETER FREQUENCY
PRICE 17
GIFT 12
CONTENT 16
BRAND NAME 5
AVAILABILITY 7
ADVERTISEMENT 3
OTHERS 0
TOTAL 60
FREQUENCY
PRICE
5% GIFT
12% CONTENT
28%
BRAND NAME
8% AVAILABILITY
ADVERTISEMENT
OTHERS
27% 20%
E
TENT
ND NAME
LABILITY
RTISEMENT
RS
MAGAZINE SUBSCRIPTION FREQUENCY
TV
ADVERTISEM 12
ENT FREQUENCY
NEWSPAPER
15
ADVERTISEMENT
WORD OF
10
MOUTH
SOCIAL
23
MEDIA 20%
TOTAL 60
38%
25%
17%
FREQUENCY
TV ADVERTISEMENT
20%
NEWSPAPER
ADVERTISEMENT
WORD OF MOUTH
SOCIAL MEDIA
25%
%
SATISFACTION
LEVEL OF FREQUENCY
READERS
VERY SATISFIED 10
SATISFIED 28
FREQUENCY
NEUTRAL 13
DISSATISFIED 7
3%
12% 17%
VERY DISSATISFIED 2
22%
TOTAL 60
47%
FREQUENCY
3% VERY SATISFIED
12% 17%
SATISFIED
NEUTRAL
DISSATISFIED
VERY DISSATISFIED
47%
AWARE OF BUSINESS ECONOMICS FREQUENCY
YES 39
NO 21
TOTAL 60 Chart Title
35%
65%
Title
YES
NO
65%
RECOMMEND BUSINESS ECONOMICS FREQUENCY
YES 33
NO 27
Chart Title
YES
45%
NO
55%
YES
NO

Gender Age Group Education Qualification Occupation Monthly Income

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GENDER AGE GROUP EDUCATION QUALIFICATION OCCUPATION MONTHLY INCOME

male 20-35 higher secondary bussiness holder below 20000

BELOW 20 20-35 36-50 51-65 Above 65

12% 2% BUSINESS ECONOMICS

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