Thank you Ananya

So the third question is What risks do you feel McDonald’s will face going forward?

1. Health consciousness: As after covid scenario and as mentioned in the case study Health
conscious consumers might move to brands offering healthier options nowadays.
2. Changing tastes and lifestyles pose a big threat to the Mcdonalds as in current time people tend
to change taste with the blink of an eye so The company will need to adapt to changes to be
able to tackle such problems effectively.
3. Competition from local fast food chains as they have to focus only on a small area. As people
prefer going to local fast food chains as they are cheaper than mcdonalds so they need to
compete with local food chains.
4. Training employees rapidly and effectively during expansion drives. As mentioned in the case
study mcdonalds had to face disturbance because of their expansion and inefficiency of the
untrained employees. So if mcdonalds do the rapid expansion in future too then it need to give
attention on the training of its new employees to make them more efficient.

So, lets come up with conclusion of the case now

 As we saw It Started in 1955, the company has grown to be the world’s largest fast
food chain with assets worth around $38 billion and 1.9 million employees.
• It has managed to build a very strong brand. It is Miles ahead of its competition in terms of
sales as its sales is 2 or 3 times more than its competitors which are Burger king, dominos etc.
It was the 6th most recognizable brand in the world.
 Expansion and Growth : It Continues to expand and grow at am alarming rate. As in
during19’s or early 2000 it has expanded with 2000 new resturants in a year which is huge
expansion for the company.
 Innovative marketing campaign along with good quality and affordability of both
services and products.
 It is often associated with increased obesity which might lead to customers migrating
to Healthier alternatives. So in order to serve healthier alternatives mcdonalds sell premium
salads and apple slices instead of French fries in happy meals.