TZF & JSB INTERNSHIP

RESEARCH ON TRADITIONAL MARKETING

V/S
DIGITAL MARKETING
Traditional Marketing - It refers to any type of marketing that is not online. This
means printing, broadcasting, direct mail, telephone, outdoor advertising, etc. It
relies on offline strategies including direct sales, newspapers, coupon books, radio,
television, etc. These are also known as the “tools of Traditional Marketing”.

Companies used this type of marketing earlier and now it is not totally closed but
it’s also not wrong to say that traditional marketing is losing its place in the market.
It is gradually taken over by Digital Marketing.

 PROS :
 We can connect with the local audience easily.
 Promotional materials are sustainable.
 It establishes credibility.

 CONS :
 It is not cost effective.
 Difficult to find out target audience.
 It is not open 24×7 for consumers.

Digital Marketing - It refers to the promotion of product & services through the
electronic medium like Internet (SEO, SEM, Email Marketing, Affiliate Marketing,
Google Ads), Social Media sites (Facebook, Instagram, Twitter, Linkedin, etc.),
mobile application, etc.

ASHISH KOHLI
 TZF & JSB INTERNSHIP

 PROS :
 It is cost effective.
 It can easily find out the target audience.
 Larger number of audience (according to the recent times).

 CONS :
 Security and privacy issues.
 Online payment frauds.
 Training required to work in digital marketing.

So, it’s all about the some basic information of Traditional Marketing
and Digital Marketing including their PROS & CONS. Now, we will
find out from the below statistics of both form of marketing that which is
more effective in today’s time :

ASHISH KOHLI
 TZF & JSB INTERNSHIP

In the above statistics, we can clearly see that Digital Marketing has cover
approximately whole market in today’s time. It was started making its impact in the
market since last 5 years and now consumers are more willing to make purchase
digitally. There are quite more benefits they can avail in the digital marketing.
Now, we will see short differentiation between both of them:

DIGITAL MARKETING TRADITIONAL MARKETING

It is more cost effective.
It is fast and efficient for brand building.
It is measurable (Google Analytics).
Always available 24×7 (Online transaction).
We can easily track the interest of the
consumer.
It is not cost effective.
It is not so good for brand building.
It is difficult to measure.
It is not available 24×7.
We cannot track the interest of the
consumer in this form of marketing.

Now from the above differentiation, we can clearly see that which is more
beneficial and which form of marketing is making more impact in today’s time, i.e.,
Digital Marketing.

Summary - From the whole research, we come to know that what space Digital
Marketing has covered now. Whole market is in its pocket right now as
consumers are more likely to make purchase in this form of marketing and there is
no wonder why it is so. From my point of view, the key difference areas are cost,
workforce, timing & convenience. SEO is playing one of the most vital role in the
upliftment of digital marketing. It makes the company to stand out in the top of the
rankings in the website list & helps to get more traffic which let the company to get
more consumers.

ASHISH KOHLI
TZF & JSB INTERNSHIP

ASHISH KOHLI