Marketing Plan

Market Research

Before we establish our business we did some findings and research to find out if fruitylicious can enter
the market.According to Annual Survey of Philippine Business and Industry(ASPB)in 2015 the number of
manufacturing establishments with total employment(TE) of 20 and over totaled 6347 according to the
preliminary resuts.Of the total manufacturing establishments with TE of 20 and over,the top 10 industry
groups comprised more than half(53.5%) of the total.B oyut we also conducted a survey to know the
consumers interest and demands.

Economics

In entering this market costumers satisfaction are one of the challenges we faced.Since we are just
starting up in a business,some are expecting too much from us to provide their satisfaction needed.This
problem had been probably experienced by all new businesses,and in order to overcome this we need
to take advance in any circumstances and show the consumers what we got in our business.With the
help of promotional strategies it is very important in gaining the trust and loyalty of the costumers.

Since Fruitylicious is a food business, determination ,critical thinking and teamwork has an important
role to be successful in this business, and with the help of modern technology which will help us to serve
quickly and to reach the customers satisfaction needed.