BUSINESS PLAN

GUILD NATIONAL STUDENT BUSINESS PLAN COMPETITION CONTENTS PAGE

1. EXECUTIVE SUMMARY
a. Mission Statement................................................................................1
b. Business Overview, Location and Demographics….................................1

2. PHARMACY DESCRIPTION
a. Innovative Professional Service..............................................................1
b. Community Outreach Initiative..............................................................3

3. MANAGEMENT AND PERSONNEL SUMMARY…..................................................3

4. OPERATIONS MANAGEMENT
a. Details of Premises.................................................................................5
b. Informations Technology..........................................................................5
c. SWOT ANALYSIS......................................................................................5
d. Management Information System...........................................................6
e. Risk Management Outline........................................................................7

5. MARKETING AND SALES STRATEGIES

a. Marketing Strategies.............................................................................7
b. Online Presence.....................................................................................8

6. FINANCIAL FORECASTS…......................................................................................8
 1. EXECUTIVE SUMMARY
a. Mission Statement
We at FAMILY Pharmacy believe that good health starts with you. We believe that the most important
people involved in patient healthcare are the patients themselves. This is why we invite the patients to take care
of their own health. We have three core values: Education, Healthy Lifestyle Choices and Natural Health. We
believe that by educating patients about their conditions in a fun and accepting environment, as well as
equipping them with proven and successful strategies to look after their health, we can improve health
outcomes and foster happier and stronger communities. We don’t just hand over medicines packed in a bag –
we make sure the patient knows every detail about their

b. Business Overview, Location and Demographics

FAMILY Pharmacy is situated 5 minutes from ___________, the center of General Santos City. We are an
independent Pharmacy in a small shopping precinct, aiming to eliminate the large health disparities faced by the
local communities. FAMILY Pharmacy is the pharmacy that the Generals needs and deserves.

2. PHARMACY DESCRIPTION
a. Innovative Professional Service
It is the twenty-first century. The world is becoming more and more frantic. Technology is advancing at a
faster rate than ever before, and health care is evolving at a rapid pace to keep up with the rest of the world.
The hope is that, as a result of these developments, the nation's health will improve; regrettably, this is not the
case. In fact, the prevalence of preventable diseases/conditions is higher than it has ever been, and it is
continuing to rise, owing in part to bad lifestyle choices. Our pharmacy is in General Santos City, a town with a
population of around 665,418 people.

We devote 100% of our attention to our consumers in order to provide high-quality healthcare and to sell
items at lower rates than other pharmacies, allowing us to build our profits through volume rather than profit
margin. Furthermore, we promote the dispensing of generic pharmaceuticals over branded medications
because they provide our pharmacy with a higher profit margin without sacrificing quality. At Family Pharmacy,
we've decided to go at the source of health issues by teaching Generals how to take control of their own health
and make better decisions. We can avoid long-term disorders and reduce the advancement of existing diseases
by modifying lifestyle variables.

1
 Many individuals go to pharmacies first, not only to pick up prescriptions, but also in the hopes of finding
a health remedy without having to visit a doctor. The role of the community pharmacy is to promote the health
of the community by advising patients on how to utilize medicines effectively. However, in today's society, this
has been deprioritized, either because people are too busy to grasp their health needs, or because the
pharmacist is more concerned with management responsibilities or profit rather than community service.

It has been demonstrated that patients only remember 10% of the advice given by pharmacists, and this
number would drop even further with lesser health literacy. The usage of visual aids has been shown to improve
information retention. The "EduCare" program and the "Family Pharmacy" application are two programs and
applications that help us achieve this goal. The pharmacist uses "EduCare," which includes visual aids, to deliver
information on diseases, medicine interactions, and complementary herbal treatments.

A discussion of the patient's lifestyle, such as drinking, smoking, diet, and weight loss, is also part of the consultation. We
assess and record this information during these consultations so that both the pharmacist and the patient can benefit.
The patient has access to his or her information and can monitor his or her development. We also take the patient's BMI,
cholesterol, blood pressure, glucose levels, and INR levels (if needed), which we keep track of and explain to them. If the
patient prefers a more individualized approach to eating, our pharmacists can create a custom treatment plan.

b. Community Outreach Initiative

We at Family Pharmacy believe that good health care is a shared responsibility. This is why we feel that
bridging the gap between health professionals and the general public is critical to reversing health inequities.
We have monthly focus topics and education nights where local doctors, nurses, and optometrists are invited.
They are also given the opportunity to make a presentation to the community. This not only strengthens our
network and relationships with the community, but also with other health professionals, allowing us to expand
our clientele. They are given the opportunity to speak with patients and answer issues outside of the
therapeutic context, which may lead to an increase in their own client base.

3. MANAGEMENT AND PERSONNEL SUMMARY

Sittie Pie N. Untong: Pharmacist in Charge
Ms. Untong is in charge of the Pharmacy's daily operations, utilizing her management and leadership talents to
improve the services we can deliver to the community. She takes initiative to come up with new incentives for
employees and consumers so that the best health outcomes can be obtained for the people that matter most:
the patients. Ms. Untong recognizes the importance of treating all stakeholders with respect and ensuring that
efficient communication is maintained at all times. Ms. Untong believes in the safe and appropriate use of
medicines, and she efficiently leads her team to provide the finest healthcare to General Santos citizens. She is
dedicated to providing patients with tried and true lifestyle advice.

Movina K. Nok : Operations Manager

Ms. Nok is always assessing and implementing new strategies in the Pharmacy's operations. Ms. Nok ensures
that the business runs smoothly and efficiently with her sharp eye for detail and experience in effective
organization and implementation. She works on the shop floor, assisting customers with over-the-counter drugs
and natural items. She also runs the "EduCare Clinic" and is a certified medical herbalist.

Samrah N. Untong: Marketing Manager

To ensure an effective way of providing high-quality healthcare and the advancement of our organization, we
must establish a presence and make our name known. Ms. Untong recognizes the value of successful marketing
and is constantly looking for new methods to improve Family Pharmacy’s public image. Ms. Untong, who is a
fully brings our pharmacy to the community, can also contribute to the day-to-day operations of Family
Pharmacy.

Sarah Jane U. Usop: Financial Advisor

Finances and figure crunching can be frightening for most people when it comes to owning and managing a
business,but not Ms. Usop! Rather, her thrill-seeking personality is stifled as a result of this. He accepts any
financial challenge that is thrown hi. Family Pharmacy runs well because to her vast understanding of
accounting practices, which relieves the load on everyday accounting expenses. She makes sure that providing
the greatest healthcare is balanced with the company's financial growth.

Family Pharmacy Employees

Employees that are happy and efficient make for a happy and efficient company. This is our philosophy, and we
recognize how critical it is to communicate it to each and every customer in order for our business to thrive.
Family Pharmacy thinks that a diverse workforce is essential to the success of our company.

We have at least one pharmacist and other employees on site during all hours of operation. They can
provide holistic counseling as well as effective teaching on lifestyle, medication management, and
supplementation. The pharamacist on site is able to focus on dispensing and counselling and other
employees to assist consumers on the floor. Ms. Untong is supported by two full-time and one part-time
store employees who help her create relationships and make OTC and natural health suggestions. On
weekdays, we have a technician that assists Ms. Untong in the dispensary from 9 a.m. until 5 p.m.All staff
are fully trained.

Our full time retail staff members have completed a Certificate in Pharmacy Services. A portion of our
budget has been set aside for further training as Family Pharmacy believes education is the key to ensuring
the best health outcomes for our community.
 4. OPERATIONS MANAGEMENT

Trading Hours:

Monday through Friday, 0700H. to 8 p.m., Saturday and Sunday, 9AM to 7PM . In comparison to
other local pharmacies, these hours are longer during the week and on weekends. We keep limited hours
during public holidays to accommodate the tourist population. As we seek to be conveniently available for
our consumers' convenience, this helps us grow our clientele and reduce competition.

a. Details of Premises: Our pharmacy operates for a total of 74 hours a week. It is located in a busy
part of town five minutes away from tourist destinations, city center and residential areas, so easy
access assured. The pharmacy can be accessed within a maximum of 20 minutes from any part of
the city. The pharmacy incorporates a consultation room (EduCare Clinic) including equipment
necessary to assess the client’s overall health. Such equipment includes a blood pressure monitor,
BMI weight machines, cholesterol, blood glucose and INR testers.

Seasonally appropriate low rise shelving is also available, along with natural health goods. These are kept in
a separate part of our Pharmacy, which makes it easier for customers to find and comprehend natural
therapies.

b. Informations Technology: The pharmacy operates on dispensing and retail system. We have two
computers in the dispensary, two in retail and one for office use. We have one iPad in the consultation room
to access the EduCare programme for education and the Family Pharmacy application to record the
patient's consultations and test results. This can be accessed by both the patient and the pharmacist.

c. SWOT ANALYSIS
Initially, a thorough SWOT analysis was conducted to establish the general benefits and drawbacks of our
company model, as well as how it is influenced by both internal and external factors. The SWOT analysis was
done to assess which methods would be most effective in improving our model. Key Performance Indicators
(KPI) were created to track the company's progress over time.

Helpful to achieving the objective Harmful to achieving the objective

Internal Strengths Weakness

(attributes of the Human: Four experienced pharmacist Management: Potential of conflict
organisation) proprietors. Staff reduction to save costs and disagreement
but adequate training available. Staff: Potential for conflict and
Location: High accessibility dispute in embracing new ideas or
Equipment: All the equipment necessary work hours.
is held to aid health investigations. Customers: May not want to take
Culture, reputation: Collaboration with part in the new initiatives. Could
Patients view more time at the pharmacy as
Finances: Good cash flow and financial the city after a few days.
assets.
Innovative idea: Individualized with
regular follow-ups to establish a steady
clientele.
Communication: The application and
programme include multiple language
options and interactive interface.
Network: Friendly service, undivided
attention, follow ups and repeat
reminders from the application.
Competition: We are open longer hours.
Convenience: Nature on wheels for
delivery of medicines and counselling

External Opportunities Threats

(attributes of the Reducing Competition: Service and social
environment) outreach ideas are new and individualized
Customers: Deprived area so making a
positive difference in health outcomes.
Community: Residents are community
orientated with strong familial bonds
Education: Improve health-care and
increase clientele with education nights
Network: Education nights outside of
pharmacy thus interaction with the
residents and health professionals
Location: Affordability could affect
quality health-care. People may not
want to attend the education nights.
Large Maori population, some of
whom may have low literacy.
Other pharmacies: Increasing
competition
Staff: May not want to give up their
out of work time to take part in the
social outreach programme.

d. Management Information System

The LOTS system is used in the management of staff. It provides a useful clocking in and out component
through which hours, thus pay can be tracked easily. The sales output of each staff member and the number
of customers served each day can also be analysed. This enables us to determine if our goals are being met
and our service is effectively reaching our clients. More specifically, there are sales that can be viewed for
each department of the pharmacy, so a direct increase in natural health sales indicates a positive
performance. Customer feedback surveys are utilised to assess and manage the quality of the service and
staff that we provide. The LOTS system indicates the most widely purchased items, those that haven't been
sold in a long time and out of stock products to aid in stock control. In low performing areas, there are
discussions with appropriate staff and implementation of strategies such as more training to increase sales.
Any staff members that contribute to the social outreach programme are paid for their valuable time.

e. Risk management outline

Each of the business's owners has an equal ownership in the company. To avoid disagreements, the ideas
and any new initiatives were discussed jointly with each of the proprietors, and they were only executed
once all of the proprietors agreed. This information is shared with employees on a need-to-know basis to
ensure that everyone is on the same page and can work together to provide the best service possible. Work
hours are not imposed on the personnel; rather, they are agreed upon by the pharmacist in charge and the
employees.

Even if the pharmacy is in a low-income neighborhood, Family Pharmacy believes that as long as the
greatest and highest-quality healthcare is delivered with dignity, customers would flock to our service, and
our EduCare clinic is free of charge.

Customers' convenience is also a top priority for us, and they are welcome to return at any moment to take
advantage of our services. During our education nights, we promote health literacy and motivation to
improve health outcomes.

Key Performance Indicators are used to assess the performance of our business.
Staff: Regular staff meetings for feedback, trainings, complementing and acknowledging areas of success,
sales made, customer feedback surveys.
Customer satisfaction: Improvement in health, customer feedback surveys, increase in people using the app
and consultations. The extended families of clients will come to use our services.
Financial Performance: gross profit, sales, number of prescriptions, net profit, expenses, number of
customers
Quality of service: Every customer gets attended to within a minute of entering, we call up customers if
their repeats are about to expire, regular follow ups with patients to assess adherence and improvement in
conditions, delivery of prescriptions and other items to customers that cannot make it to the pharmacy
themselves, knowing most customers by name, unrushed consultations, increase in number of prescription
sales of essential medications.
Natural Health: sales, good rapport between customers and the trained staff,
Social outreach: The community members at these nights will be spotted in the pharmacy and volunteer to
take part in the service. Our relationship with the healthcare providers will also be increased.

5. MARKETING AND SALES STRATEGIES

a. Marketing strategies
Various marketing strategies are employed to get recognition from our community. There is a wide range of
population targets such as tourists, the elderly and patients from low socioeconomic areas. The challenge is
reaching out to the different populations as we have to apply different strategies to get to them.
Regular Newspaper advertising in the “Daily Post” provides information about our services, products and
upcoming events. 10% discount vouchers are included for natural health products related to the health topic
of the month. We also advertise our health topic of the month using posters, which we display in the shop,
the local maraes and on community notice boards. This form of advertising allows us to reach a wide range
of clients.

A company car is available for convenient delivery services. This car is also used as transportation to
education sessions. The car is personalized with our logo and company name enhancing our visibility in the
community.

b. Online Presence
Free Wi-Fi is used to attract most patients and customers. The process to connect involves a
questionnaire requesting name, email, mobile number and indication of tourist or local. These contact
details are used as an advertising medium where emails or texts about promotions, information about
products, upcoming education nights and tourist guides and tips can be sent. The former is more useful for
maintaining and increasing our clientele with information about upcoming events.

We also increase our online presence through the Family Pharmacy website where updated information
about products, opening hours, our friendly team, EduCare , other services provided, and monthly education
theme and education sessions is available. Our contact details are available and an automated email form is
also available for quick communication. Customer service questionnaires are also available where
participants go into a draw and are eligible to win natural health products - individualized to them following
a consult. These questionnaires aid us in improving our services and allow us to gauge the attention we are
getting.

6. FINANCIAL FORECASTS
Cost of the pharmacy
MEDICINE STOCKS AND SUPPLIES PHP 1.5M

POS RETAIL SYSTEM PHP 50,000

SALARY PHP 50000

BILLS AND UTILITIES PHP 25000

MONTLY RENT PHP 30000

The pharmacy will be initially developed for 2M pesos

2022 2023 2024 2025

INCOME

TOTAL SALES

COGS

GROSS MARGIN

Other Income eg. GOVT

GROSS MARGIN PLUS OTHER INCOME

TOTAL REVENUE (Sales plus other

income)

EXPENSES

Salaries and Wages

Rent Paid

Outgoings - Rental & Rates

Accounting

Advertising *If a member of a banner

group this would be higher as group

Bank Charges

Computer Expenses

Depreciation

Electricity, Water, Heating

Insurance

Interest Paid

Leasing Expenses

Motor Vehicle Expenses

Postage, Freight, Printing

Repairs, Maintenance, Service

Subs and Registrations

Superannuation

Telephone

Training

Abnormal Expenses

Payroll Tax

Workers compensation

Other Expenses
Total Expenses

Gross income

Tax (28.5%)

Net income

Revenue analysis

Prescription

Other Sales

Other Income