AGROENTREPRENEURSHIP NC II

Name:___________________________________________________
Target Market

Instruction: Identify your target market by answering the questions below.

Market/Product Category Identify a market or product category that you want to

focus on.

Type of Market Segmentation

How will you segment your market?

 Will you target them based on location (geographic)?

 Will you target based on age, gender, family size, etc (demographic)?
 Will you target based on specific hobbies, interests, lifestyle, values, etc.
(psychographic)?
 Will you target based on buying behavior (behavioristic)?

Segment Descriptors

What characteristics are you going to consider in your chosen type of market
segmentation? For example, if you choose demographic market segmentation, you
can consider age, gender, occupation, family income, etc.

Profile Segments

Based on the segment descriptors, describe unique and attractive characteristics

of potential customers. For example:
 Gourmet restaurants that buy fewer but are willing to pay more for good
quality
 School canteen that focuses on quantity and price than the quality of
produce
 Banana bread factory that buys overripe bananas at the lowest price

Target Market Selection Strategy

Which of the five target market selection strategies will you employ? Why?

Target Market

Who is your target market?