Environmental Scanning: External Analysis

Agro-Enterprise (Identify the agro-enterprise activity that you plan to start

e.g. vegetable production, fruit trees cultivation, pest
control services, flour milling, etc.)

Product/Service (Identify the product/service that you will sell. You can be
specific with the type/variety/characteristic of your
product/service.)

Information from government websites/other websites

Research about your enterprise and product from government websites or other websites.
You can look for the following:
 Statistical data on trade and employment
 Agricultural trends, crops roadmap, agricultural statistics
 Industry leaders and practices
 Relevant trade regulations; AND
 Any information that might be helpful for your business

Information from Market Visit/Buyer Interview

Conduct a market visit and/or buyer interview to find out about potential customers and
competitors.

Information from other sources

Research about your product from other sources. These may include:
 Internet forum, blogs
 Social media e.g. Facebook groups, Twitter, Instagram, YouTube, etc.
 Agricultural libraries