Email Specialist (Choose One)

1. Northern Trail Outfitters sends email order confirmations to customers who

have made online purchases. These emails must follow the "Transactional"
CAN-SPAM classification requirements. Which feature would a marketer use
to classify a send under this CAN-SPAM classification?
a. Send Definition
b. Delivery Profile
c. Send Classification
d. Sender Profile
2. Northern Trail Outfitters wants the From Name on the monthly Newsletter to
come from a specific User who is set up in the Marketing Cloud. Which
feature would be used to set up this From Name selection?
a. Can-SPAM classification
b. Delivery Profile
c. Content information
d. Sender Profile
3. In an effort to improve open rates, the email marketing team would like each
of its campaigns to have an engaging Firm Name. What should the email
team setup for each campaign?
a. Send Flow
b. Profile Attribute
c. Sender Profile
d. Delivery Profile
4. A marketer wants to ensure that customers on a list want to be email
subscribers. Additionally, the marketer wants to minimize the number of
invalid email addresses on the list, and add a level of security when using
Web Collect functionality. What is the optimal way to accomplish this task?
a. Send a welcome email to subscribers within 24 hours that includes a
link to the website, a link to the terms and conditions page, and a
customer service number
 b. Configure Web Collect to return an error message for any email
address that does not conform to standard conventions
c. Add new subscribers to an automated engagement campaign, and
then send a series of welcome emails based on their opens and clicks
d. Create a double opt-in campaign that requires subscribers to
confirm their email address by clicking a link in an email they receive
after subscribing via Web Collect
5. Which is a fundamental component of coding responsive emails?
a. CSS3 @media Queries
b. SQL Queries
c. Span Tags
d. Anchor Tags
6. When using a mobile-optimized template, what causes the mobile layout to
display?
a. The screen size of the device that is used to view the email
b. The specific device that is used to view the email
c. The email client detection tracking pixel
d. A subscriber attribute that dictates a mobile layout preference
7. A marketer wants to create an email that will look great on both a desktop
computer and a mobile device. However, the marketer is not familiar with
writing code for responsive design and does not have available resources to
design the email. Which template can the marketer choose when creating an
email?
a. Responsive Web template
b. Media template
c. Mobile-optimized template
d. Standard template
8. A marketer wants to ensure that emails follow the basic brand guidelines.
Which feature helps ensure emails have the correct layout and logos?
a. Email templates
b. Preference Management
c. Portfolio
d. Data Extensions
9. How can AMPscript customize email messages?
a. Provide advanced content personalization
 b. Insert responsive content based on the user's viewing device.
c. Automate the flow of creating email messages.
d. Automate the template creation process
10.Which tactic will improve deliverability for a new sender?
a. Send email to a minimum of 35,000 subscribers per ISP per day
b. Send email to ISPs that have been notified of the new sender
c. Send email to the most active and engaged customers
d. Send email during the holiday season when new senders are less
likely to be detected
11.Northern Trail Outfitters (NTO) finds 57% of its subscribers read emails on
smartphones. Because of this, NTO wants to enhance its email viewing
experience by thinking "mobile first". NTO has the resources to write the
HTML and CSS Code needed to create responsively designed emails. Which
option would add the code that was created outside of the Salesforce
Marketing Cloud to the email?
a. Web Paste
b. Text only
c. Template Based
d. HTML Paste
12.A marketing associate at Northern Trail Outfitters must design an email
campaign for the company's new winter offerings. Which email design best
practice would the associate implement in this campaign?
a. Limit the email text to 250 words
b. Personalize the email content
c. Segment the audience for the email
d. Use an infographic email template
13.NTO is having its annual footwear sale. NTO wants to try and top its revenue
from last year's sale. The campaign last year was a series of emails targeting
NTO customers that have expressed a specific interest in footwear. Which
additional tactic should improve on NTO's targeted segmentation?
a. . Full-width lifestyle imagery featuring attractive people
b. Personalized imagery influenced by subscriber preferences
c. Images of products that the customer has previously purchased
d. Content focused on winter sports items for holiday shopping
14.NTO would like to improve email open rates to increase subscriber
engagement and improve deliverability. What action should NTO take to
increase open rates?
a. Send earlier in the day to give subscribers more time to check email
b. Use images, not text, to improve email look and branding
c. Add a clear, brief and urgent call-to-action
d. Include relevant preheader text in every email
15.. A marketer would like to improve open rates for weekly email campaigns.
On which area of email design should the marketer focus?
a. Footer
b. Subject Line
c. Link Content
d. Email Body
16.NTO is designing its monthly Newsletter email. NTO will use Content Builder
to create the email and wants to have three images set to automatically
rotate when the email is opened. What Content Block would NTO use to
accomplish this?
a. Live Content Block
b. Image Carousel Block
c. Dynamic Content Block
d. Layout Block
17.The NTO email team is creating a reusable content block for its "Deal to Run
With" campaign. NTO will cross-promote this campaign in other emails in a
single-column content area. This content will have one image, with text
below it. How can the NTO email team create one content area and reuse it
across other emails using Content Builder without writing a custom HTML?
a. Create an "HTML" content block and code the content by hand
b. Create a "Free Form" content block that accommodates text and
images
c. Create an "Image" content block that accommodates pictures
d. Create a "Text" content block that accommodates text
18.NTO uses HTML emails that have headers and footers coded into the email.
What tool can the marketer use to control default headers and footers on
email sends?
a. AMPScript Lookups
 b. Dynamic Content
c. Delivery Profile
d. Sender Profile
19.. NTO is launching a custom, corporate branded apparel website. They are
concerned about the new initiative's campaign impacting deliverability on its
consumer retail sends. NTO has purchased a second IP address to be used for
the corporate site's email sending. What feature would the NTO admin use
to specify which IP address is used for retail vs. corporate?
a. Send Classification
b. Delivery Profile
c. Send Definition
d. Sender Profile
20.Northern Trail Outfitters (NTO) specializes in delivering snack boxes to its
members. NTO offers a 90-day trial on the snack boxes. NTO would like to
send out a series of emails to educate and remind members to purchase the
snack box subscription before the 90-day trial ends. Which tool is
recommended for this scenario?
a. Playbooks/Journey builder
b. Guided Send
c. Triggered Emails
d. Automation Studio
21.A customer would like to automate a weekly email campaign using
Automation Studio. Which send method would the customer use to
configure the email
a. User-Initiated
b. Test Send
c. Guided Send
d. Send Preview
22.. A marketer at Northern Trail Outfitters sends a every week to a data
extension that contains all new subscribers from the previous week. What
would the marketer create to automate the send and save time? (D)
a. A Transactional Send Classification
b. A Simple Send Email
c. A recurring Send Schedule via Guided Send
d. A User initiated Email
23.. A marketer would like to automate a weekly email campaign using
Automation Studio. The Send Email activity will be used to send this email in
Automation Studio. The marketer needs to preconfigure the email so that a
colleague can set up the automation at a later date. How should the
customer prepare this email for sending?
a. . Guided Send
b. User-Initiated /send email
c. Test Send
d. Send Preview
24.A client leverages transactional messages to send ad-hoc order
confirmations. Which type of message is most suitable in this situation?
a. Test Send
b. Guided Send
c. Triggered Email
d. User Initiated Email.
25.A marketer wants website visitors to have the option to subscribe to specific
publications and make updates to their profile. Which tool would the
marketer use in this scenario?
a. Subscriber Group
b. Send Log
c. Data Filter
d. Web Collect
26.NTO would like to create a landing page that displays subscriber information
passed to it from email links on the page. This page contains a Smart Capture
form. NTO would like to require email address, reply date and response for
subscribers completing the form. How should NTO setup its data extension?
a. Create a data extension with email address as the Primary Key and
reply date and response fields as nullable
b. Create a data extension with email address as non-nullable; reply
date and response fields as nullable
c. Create a data extension with email address, reply date and response
fields as nullable
d. Create a data extension with email address, reply date and response
fields as non-nullable
27.Northern Trail Outfitters just sent an HTML email to subscribers that contains
a link to the wrong landing page for a particular campaign. Which option
minimizes the impact of this error?
a. Locate the job under Tracking and update the URL in the Job Links
tab.
b. Have Support recall the email if it has not yet been opened by a
subscriber.
c. Send another email to the same subscribers containing the correct
link.
d. Update the link in the stored email content and it will be pulled in
automatically.
28.What is triggered automation?
a. An automation that is initiated when a file is dropped into a
designated Enhanced FTP Folder
b. An automation that is triggered based on a schedule that has been
defined
c. An automation that is initiated when a designated value in a data
extension is changed
d. An automation that triggers an email to be sent based on a user
Initiated Email definition
29.NTO would like to use File Drop Automation in Automation Studio to send
shipping tracking emails when orders are dispatched. A delimited text file
containing all the data for the send will be uploaded to a designated
directory on the Enhanced FTP account, and the email should be sent to
customers when the file transfer has completed. What is the correct
sequence for Activities for this File Drop Automation?
a. Import File Activity > Send Email B
b. File Transfer Activity > Send Email
c. File Transfer Activity> Import File Activity > Send Email
d. Import File Activity > File Transfer Activity > Send Email
30.A marketer needs to import a text file and does not have access to the
account's Enhanced FTP site. What is the recommended way to import the
data?
a. Import Activity Interaction
b. Import Subscriber Wizard
 c. Manual Data Filter Refresh
d. Data Extract Activity Interaction
31.A file is received daily from a data provider to the account FTP. This file needs
to be imported into the Marketing Cloud as soon as it arrives. The arrival
time of this file varies by several hours’ day to day. What tool should be used
to accomplish this?
a. Automation Studio Scheduled Automation
b. Automation Studio File Drop Automation
c. Journey Builder Fire Event
d. Journey Builder Import Activity
32.Northern Trail Outfitters is using a Smart Capture form on a Cloud Page to
capture contest registrations in a data extension. Corporate has requested a
nightly file with all registrants in this data extension be sent daily from
Marketing Cloud to an external SFTP. Which automation configuration should

be used to achieve this? D

a. Schedule Starting Source > Data Extract Activity > File Transfer
Activity (W)
b. File Drop Starting Source > Data Extract Activity > File Transfer
Activity
c. Schedule Starting Source > SQL Query Activity > File Transfer Activity
d. File Drop Starting Source > SQL Query Activity > File Transfer Activity
33.The marketing team at a bank needs to receive a file of all subscribers who
were sent payment reminder emails and opened them each week. The file
needs to be encrypted and placed on the bank's external SFTP. How should

the scheduled automation be configured to achieve this? D

a. Filter Activity > Query Activity > File Transfer Activity
b. Data Extract Activity > Query Activity > File Transfer Activity
c. Filter Activity > File Transfer Activity > Data Extract Activity
d. Query Activity > Data Extract Activity > File Transfer Activity
34.A customer has a Send Log they are using to track the email addresses that
were sent to, date and time of the send, and the name of the email sent for
reporting purposes. Per best practice, the customer stores 30 days of data in
their Send Log and then archives the data into another data extension that
 holds data for one year. Which activity should be used to achieve the backup

automatically? D
a. SQL Query
b. Import File
c. Filter
d. Data Extract
35.Where do you click Connect Campaign to associate a campaign with a
journey?
a. Journey Builder
b. The Campaign Messages component on the campaign record
c. The Campaign Messages component on the Lead or Contact record
d. Email Studio
36.A marketing team wants to create an automation that can take a population,
evaluate its subscriber data and send a series of emails. The emails received
may vary based on each subscriber's engagement with previous emails in the
automation. Which tool is best suited for a team with no SQL knowledge or
support?
a. Predictive Email
b. Automation Studio
c. Journey Builder
d. Scheduled Email Sends
37.If all subscribers reside within a single master data extension, what is the
optimal way to manage unsubscribes by communication type? D
a. Create separate lists or data extensions for each communication
type, and create a filter to segment subscribers into the applicable
lists or data extensions
b. Create suppression lists for each communication type, and associate
the suppression list with the email in the userinitiated send definition
c. Create a profile attribute or data extension field for each
communication type, and use a Boolean value to capture subscriber
status
d. Create publications lists for each communication type, and associate
the publication list with the email send in the user initiated send
definition
38.Which actions are taken when a subscriber selects the "one-click
unsubscribe" link at the footer of an email sent from a list?
a. The subscriber is automatically redirected to the subscription center
to unsubscribe from publications
b. The subscriber is automatically unsubscribed from All Subscribers at
the enterprise level
c. The subscriber is automatically unsubscribed from the business unit
from which the send originated
d. The subscriber is automatically unsubscribed from the list from
which the send originated
39.What is a Master Unsubscribe?
a. When a subscriber unsubscribes from a Publication list via an email
unsubscribe link
b. When a subscriber unsubscribes from a list in the Subscription
Center
c. When a subscriber unsubscribes from all emails sent from the
Salesforce Marketing Cloud
d. When a subscriber unsubscribes from all emails sent from an
account
40.What is the timeline for which an unsubscribe request must be honored and
processed as outlined by the CAN-SPAM Act?
a. 10 business days
b. 30 calendar days
c. 5 business days
d. 24 hours
41.An email marketing team is setting up a campaign to message customers
who register for an event. The registration data is being gathered in another
system and will be passed to Marketing Cloud daily, and updates made to the
customer registration information will be reflected in the same file. How
should the import of event registration data be configured?
a. Use the Import Wizard to add new records into the data extension
b. Use the Import Activity to overwrite the records in the data
extension
c. Use the Import Activity to add new records into the data extension
 d. Use the Import Wizard to overwrite the records in the data
extension
42.What must be configured in a Marketing Cloud account to use the import
wizard?
a. Encrypted FTP
b. Data Loader
c. Enhanced FTP
d. File Transfer
43.Northern Trail Outfitters wants to make sure that a First Name and Last
Name are always included when importing subscribers to a data extension.
How can a marketer ensure that subscribers are imported with data in both
of these fields?
a. Ensure the Nullable property is unchecked for the First Name and
Last Name columns
b. Set up a default value for the column
c. Make the First Name and Last name columns Primary Keys
d. Check the Nullable property for the First Name and Last Name
columns
44.Northern Trail Outfitters needs to ensure that "Valued Customer" appears if
no data exists in that field for a subscriber when using a personalization
string to display the First_Name field in a data extension. How can the
Marketer most easily achieve this during creation of the data extension?
a. Make "Valued Customer" the Default Value for the First_Name field
b. Fill in the source data with "Valued Customer" for each blank
First_Name field
c. Mark First_Name as the Primary Key
d. Ensure the Nullable box is not checked for the First_Name field
45.Which feature can segment on behavioral data?
a. Tracking
b. data Extension
c. Import Activity
d. Data Filter
46.A marketer is using a list-based sending, and wants to segment subscribers
who have a value of "EMEA" in the Region Attribute. Which tool will produce
the audience?
 a. Guided Send/Send Flow
b. SQL Query Activity
c. Drag and Drop Segmentation/Filters
d. Audience Builder Groups in drag and drop segmentation tool
47.A marketer is building a highly personalized email. The marketer wants to
merge some data into a single data extension to greatly simplify the send
logic, maintain the personalization, and exclude an undesired population.
Which tool addresses this scenario?
a. File triggers
b. Data filters
c. Profile management
d. Query activities
48.As part of a weekly email automation, a client needs to segment data in a
Data Extension. Which activity is designed to address this scenario?
a. Import Activity
b. Group Refresh
c. File Transfer Activity
d. Query Activity
49.What can be used to join two data extensions to segment via Drag and Drop
Segmentation?
a. Subscriber Key
b. Subscriber ID
c. Data Relationship
d. Send Relationship
50.A marketer creates a new sendable data extension, and defines the
Customer_ID field as the field in the Send Relationship that relates to
Subscribers on Subscriber Key. What will the send status in All Subscribers be
associated with?
a. The Subscriber ID in a System Data View Table
b. The Customer_ID field in the Data Extension
c. The Email Address Profile Attribute
d. The Email_Address field in the Data Extension
51.A marketer sends an email to a sendable data extension. The data extension
has a send relationship that matches Customer_ID on the data extension to
 subscriber Key in All Subscribers. What is a true statement regarding the
email send behavior? ◊
a. The email will be sent to the Subscriber Key in All Subscribers
b. The email will be sent to the email address stored on the Data
Extension
c. The email will be sent to the field marked as the Primary Key
d. The email will be sent to the email address stored in All Subscribers
52.Northern Trail Outfitters wants to identify subscribers with something other
than an email address. What value can be used to accommodate this?
a. Subscriber Key
b. Subscriber Attributes
c. Primary Key
d. System Preferences
53.A marketing team needs to narrow down a customer population of several
million subscribers based on eCommerce order details, and rapidly explore
the data to find appropriate segments. How can segmentation with this
scenario be accomplished?
a. Data Extract Activity
b. Audience Builder
c. Drag and Drop Segmentation/Filter
d. Profile Attributes
54.Which method of storing subscriber information allows a marketer to easily create different
subscriptions that subscribers can opt into from the default Subscription Center?
a. Lists
b. Lists and Data Extensions
c. Data Extensions
d. Active Audiences
55.A digital marketing team noticed and increase in unsubscribes and would like to implement a
mechanism as an alternative to unsubscribing from all sends. The team currently uses data
extensions for sending emails. What tool should they use?
a. Profile attributes
b. List unsubscribes
c. Suppression lists
d. Publication lists
56.Northern Trail Outfitters wants to maintain enterprise-wide opt-outs for two segments of its
subscribers stored in data extension: Education Events and Sales. Which feature would the
company use?
a. Shared Emails
b. Shared Portfolio Items
c. Shared Data Extensions
d. Shared Publication Lists
57.A marketing team is using two systems to send emails. The team wants to maintain unsubscribe
information between both of the systems. In order to remain complaint, they would like to update
Marketing Cloud subscription status weekly based on unsubscribes from the other system. Which
solution should they use to maintain subscriber status? D
a. Create a suppression workflow for the unsubscribed accounts
b. Import unsubscribes into a data extension, then update status with a query
c. Create an automation triggered on unsubscribes from the other system
d. Import unsubscribes with the appropriate status into All Subscribers.
58.. How are publication lists used in the Marketing Cloud?
a. To send communication to all subscribers, regardless of opt -in status.
b. To manage subscribers in guided and triggered email sends.
c. To build dynamic content rules by subscriber type.
d. To allow subscribers to opt-down/out instead of unsubscribing from all
59.What is a purpose of marking an attribute as hidden?
a. The attribute is not available for CAN-SPAM compliance
b. The attribute is not available to subscribers on the Profile Center
c. The attribute is not available to store data
d. The attribute is not available to other users in the account
Subscriber > Profile management

60.A marketing manager is reporting on the degree of customer engagement with the company's
email. Which metric can be used?
a. Click Through Rates
b. List Growth Rates
c. Influenced Revenue
d. Bounce Rate
61.Where can a marketer see the performance summary of a recent email send?
a. Send Performance Tab
b. Job Links tab within Tracking
 c. Summary tab
d. Overview Tab within Tracking
62.NTO just launched a new line of tents and sent a targeted email campaign to introduce the
product to the customer. Where in Email Studio can the marketer see the performance summary
of the recent email send?
a. Job Links tab within Tracking
b. Summary tab
c. Overview tab within Tracking
d. Send Performance tab
63.Which metric is the measure of emails rejected by a server due to permanent conditions such as
"user unknown" or "domain not found"?
a. Validation Error
b. Soft Bounce
c. Unsubscribed
d. Hard Bounce
64.A marketer sent a promotional email to contacts who recently attended a trade show. The data
extension used for the send contained 3,100 records. The delivery rate on the send was lower
than anticipated. After viewing tracking information, she determined many email addresses were
problematic. Which send tracking metric provides the bounce description "Address is non-existent
at the domain" ?
a. Undeliverable
b. Blocked Bounce
c. Soft Bounce
d. Hard Bounce
65.Northern Trail Outfitters (NTO) uses link aliases within the HTML versions of its emails to indicate
when clicks occurred, even if the same URL is used multiple times within a send. A marketing
employee has been asked to pull the email addresses of all customers who clicked on the link
associated with "Main Banner Top" in NTO's most recent newsletter. Where can the marketer
most easily find this information?
a. Tracking Job Links tab > URL ID
b. Tracking Overview tab > Clicks
c. Tracking Click Activity tab > Link View
d. Tracking Click Activity tab > Email Overlay View
66.NTO sent three different emails as part of a seasonal campaign and would like to compare the
open and click throughthrough rates across the emails. What feature will enable this?
a. Email Send Report
b. Email Comparison Report
 c. Include Measures within a Filter
d. Compare Email Sends on the Tracking page
67.A marketing manager would like to run the Recent Email Sending Summary report and have the
resulting file sent via email. Which results format is available for selection when generating this
report?
a. Word Document (.docx)
b. Data File (.csv)
c. Image File (.jpg)
d. Compressed File (.tar.gz)
68.Which method of storing subscriber information allows a company to do extensive external
audience segmentation including additional 1:1 subscriber data the company wants for a send,
and to import the data quickly?
a. Active Audiences
b. Lists and Data Extensions
c. Data Extensions
d. Lists
69.Northern Trail Outfitters has a Master Customer List in a shared data extension. The company
wants to make the list available to some, but not all, of the business units. Which feature can be
used to restrict users from a business unit from accessing the Master Customer list?
a. Date/ Time Range from Access
b. Business Unit Access Permissions
c. User Roles and Permissions
d. Shared Data Extension
70.NTO has a Master Customer shared data extension. The company wants to make the table
available to some of the business units, but not all of them. How can access to the Master
Customer table be restricted?
a. Shared Data Extension Permissions
b. Data Extension Sharing Rules
c. Date/Time Range for Access
d. Manage Data Extension Policie
71.A marketer for Northern Trail Outfitters needs to share multiple assets in Content Builder for a
campaign with another business unit in their account. How should the marketer share these
assets?
a. Create and share a new folder for the assets in Content Builder.
b. Switch to Classic Content to move the assets into the Shared Content folder.
c. Move the content into the Shared Content folder in Content Builder.
d. Individually share each asset with the other business unit in Content Builder.
72.NTO has a Master Customer shared data extension. The company wants to make the table
available to some of the business units, but not all of them. How can access to the Master
Customer table be restricted?
a. . Shared Data Extension Permissions
b. Data Extension Sharing Rules
c. Date/Time Range for Access
d. Manage Data Extension Policie
73.Which action will the Validate tool complete when initiated?
a. Ensure subscribers have not unsubscribed or are undeliverable
b. Ensure subscribers status at the time of send is Subscribed or Bounced
c. Identify phrases like "click here" or "Free!" that could be marked as spam
d. Confirm that each content area specified in the dynamic content rules exists
74.NTO plans to launch an email campaign. They have two data extensions. The Mountain Manor
Campaign Data Extension will contain the sending audience for this campaign and includes fields
for Email Address, Full Name, Loyalty Member ID, and Loyalty Member Status. NTO will be using
AMPScript to reference data in a second, nonsendable data extension named Loyalty Members.
Which field on the he Mountain Manor Campaign Data Extension should be created as the
Primary Key to create a unique relationship with the Loyalty Member Profile Data Extension?
a. A. Email Address
b. Loyalty Member Status
c. Loyalty Member ID
d. Full Name
75.. As part of a weekly email automation, a client needs to segment data in a Data Extension. Which
activity is designed to address this scenario?
a. Import Activity
b. File Transfer Activity
c. Group Refresh
d. Query Activity
76.How is Primary Key used?
a. Primary Key is used when defining a Send Relationship
b. Primary Key is the unique value to identify a subscriber
c. Primary Key identifies a row or a field in a data extension as unique
d. Primary Key prevents data from being overwritten in a data extension
77.What is a personalization string?
a. The snippet of text at the top of the email that is visible before an email has been
opened
b. A content area that will display based on a subscriber attribute
 c. An automated way of scraping a website for content to populate inside of an email
d. A snippet of text that inserts subscriber attributes into an email
78.. The marketing team would like to refresh a filtered data extension on a recurring basis, by using
a data filter named "Pref1- Tech" How can this process be automated?
a. Create a Filter Activity that selects the Pref1-Tech Data Filter, and then add the Filter
Activity to an Automation
b. Set a refresh schedule on a new filtered data extension, and select the Pref1-Tech data
filter
c. Create a filtered Data Extension Activity that selects the Pref1-Tech Data Filter, and then
add the Filtered Data Extension Activity to an Automation
d. Add the Pref1-Tech Data Filter to an Automation
79.The marketing team would like to send an email to an audience on a weekly basis. The team
receives multiple files each week that need to be imported and joined to build the target audience
for the email. Which tool is recommended to execute this process?
a. Playbooks
b. Filter Activity
c. Automation Studio
d. Data Extract Activity
80.A team wants to import a file with column names that do not match the fields into a data
extension. What step is needed to align the file data to the field names in the data extension?
a. Select the delimiting character
b. Map the attributes in the file
c. Choose the appropriate date format
d. Name the new import definition
81.. Using measures, what data can a marketer use to segment an audience? (D)
a. Open Data
b. First Name Attributes
c. Geographical Data
d. Gender Data
82.What is a function of the Content Detective tool?
a. It helps track customer traffic generated by content areas within a email
b. It helps identify spam triggers in email content and subject lines
c. It helps display content in a content box
d. It helps guarantee placement of emails into the inbox
83.Which combination of audiences can be selected in the recipient section for a specific Send?
a. Lists and Data Extensions
 b. Lists or Data Extensions
c. Contacts or Audiences
d. Lists and Audiences
84.Which data model should be used to create a Group?
a. Data Filters
b. Data Extensions
c. Lists
d. Active Audiences
85.Which is a benefit of Quick Send?(D)
a. Quickly approve Campaign Members for sending.
b. Quickly send single Marketing Cloud messages to leads, contacts, or person accounts.
c. Quickly send multi-message campaigns to leads, contacts, or person accounts.
d. Quickly send Salesforce emails to leads, contacts, or person accounts.
86.Which three content blocks do you need to create using AMPscript to enable personalization? D
a. First Name, Introduction, Conclusion
b. Full Name, Introduction, Conclusion
c. Greeting, First Name, Last Name
d. Greeting, Introduction, Conclusion
87.The Northern Trail Outfitters product clearance sale email contains many items with similar
product URLs. Which feature within the standard email editor can be used to provide descriptive
text that is displayed when the email viewer hovers over each link? Choose one answer
a. Link Help Text
b. Link Conversion Tracking
c. Link Title
d. Link Tracking Alias
88.When the number of subscribers exceeds one million records, which data model is preferred?
Choose one answer
a. Lists
b. Data Extensions
c. Data Filters
d. Groups
89.Which Classic content tool mirrors the logic used by spam-filtering software to identify words,
phrases, and patterns that are likely to trigger filters and then recommends a resolution to each
identified problem in an email? Choose one answer
a. Content Builder
b. Content Detective
 c. Inbox Preview
d. Triggered Send
90.1.Which app do you use to set the default greeting option? (D)
a. Distributed Marketing Administration
b. Distributed Marketing Settings
c. Journey Builder
d. Administration
91.. What do you create in Marketing Cloud to test the Distributed Marketing setup in Sales Cloud?

a. Sender and recipient profiles

b. Campaign and journey
c. Email and journey
d. Journey and contact
92.What is a table within the application database that stores sendable subscriber data as well as
relational data like purchases, inventory, rewards programmer data?
a. Data Table
b. Data Extension
c. Data List
d. List
e. Subscriber Table
93.What three methods are used to import data into a data extension?
a. API, Import Filter, and Import Activity
b. API, Data Filter, and Import Activity
c. Import Wizard, Data Filter, and Import Activity
d. Import Filter, Import Data, and Automation
e. API, Import Wizard, and Import Activity
94.What tool is recommended to render personalization strings, AMPscript, and dynamic content in
an email message before sending it to a subscriber?
a. Preview and test
b. Send Flow
c. Test Send
d. List Detective
95.An email marketing team has been tasked with building a new email that pulls in personalized
content based on customers' preferences. The team has decided to create dynamic rules to
accomplish this setup. What are the four elements that are required for the creation of a dynamic
content rule?
 a. Attribute, Value, Operator, Content
b. Lists, Value, Operator, Images
c. Preferences, Value, Operator, Lists
d. Customers, Value, Operator, Content
96.A marketing team has switched from the Classic Editor to Content Builder in Email Studio. All
images, content blocks, and emails were saved in one folder. How should these saved items be
found in Content Builder?
a. Create folders and move content
b. Rename content to be alphabetical
c. Add tags to each piece of content
d. Filter based on content type
97..A marketer needs to test personalized content in an email prior to sending. How can the marketer
easily minimize the possibility of someone unsubscribing during the testing process?
a. Deselect the option to Enable System Generated Links in the Test Send.
b. Create a version of the email that does not include the unsubscribe link.
c. Send to a Test Data Extension via the Send Flow.
d. Send the marketing team a link to the Subscriber Preview of the email.
98.When does the validation of email address occur when using a data extension?
a. Done when admin refreshes it
b. Done at the time of Import
c. Done when subscriber updates profile in the profile center
d. Done at the time of Send
99..A marketer created dynamic content for an upcoming campaign that renders unique content
based on subscriber attributes. The marketer would like to preview how each email will render for
a given list of subscribers. How should the marketer proceed?
a. Create a user-initiated email to send to the list of subscribers
b. Using the subscriber preview tool, cycle through the list of subscribers
c. Select the “preview” tab within the classic content tool
d. Use the test send tool to trigger copies of the email
100. What single place in Content Builder would a marketer store CSS used in several Paste HTML
Templates?
a. Style Block
b. Code Snippet
c. Free Form Code Block
d. Script Activity
101. .A file is received daily from a data provider to the account FTP. This file needs to be imported
into the Marketing Cloud as soon as it arrives. The arrival time of this file varies by several hours
from day to day. What tool should be used to accomplish this
a. Automation studio file drop starting source
b. Automation studio schedule starting source
c. Journey Builder fire event entry source
d. Journey Builder import activity entry source
102. A marketer is completing a Send Preview based on a pre-deployment checklist What task is
validated during the Send Preview?
a. Confirm that each content area specified in the dynamic content rules exists
b. Ensure subscribers have not unsubscribed or are undeliverable
c. Identify phrases like “click here” or “Free!” that could be marked as spam
d. Ensure subscriber status at the time of send is Subscribed or Bounced.
103. As part of a daily shipping notification automation, Northern Trail Outfitters needs to join data
from the Shipping data extension and the Purchase data extension. What activity is designed to
address this scenario?
a. Group Refresh
b. File Transfer Activity
c. SQL Query Activity
d. Filter Activity
104. An email marketer needs a point and click to create a segment based on everyone who lives in a
five-mile radius of a specific zip code and to see an accurate count of subscribers in real time.
What solution meets this specification?
a. Data Filters
b. Contact Builder
c. SQL Query Activity
d. Audience Builder
105. Northern Trail Outfitters (NTO) wants to leverage Content Builder templates to streamline the
email creation process. For tis monthly email newsletter, NTO includes content specific to the
company's loyalty and non-loyalty members. How should NTO build the email?
a. Create dynamic content with a SQL Query activity
b. Create a template and lock content in the template
c. Create a template-based email using dynamic content
d. Create multiple versions of the email for loyalty and non-loyalty members
106. The email marketing manager at NTO would like to build a new audience that will combine
unique subscribers who are in their Tent Purchasers data extension and their Tent Browsers data
extension. How should this new audience be created
 a. Create a Filter Activity in Automation Studio to combine the two data extensions.
b. Build a Group based on a Data Filter to combine the two data extensions.
c. Export both data extensions and import into a new data extension.
d. populate a data extension using an SQL Query Activity in Automation Studio
107. .A marketer wants to delete subscribers from a data extension if the records are older than 30
days. How should the marketer accomplish this task? (D)
a. Set a reminder In the Campaign Calendar each day to manually delete the records from
the data extension.
b. Use the Import Activity in Automation Studio and select the delete records option for
the specified timeframe.
c. Use the Mass Delete Wizard to automatically delete any records older than 30 days
from the data extension.
d. Set Data Retention in the Properties of the data extension to delete records older than
30 days.
108. .NTO has list of Platinum list of Members containing 50,000 subscribers and a lifetime members
list containing 20,000 subscribers; 7,000 subscribers in the Lifetime Member list also exist in the
Platinum Member list. An email was deployed to the Platinum members, but the marketing team
would now like to send the same email to the Lifetime Member list. Which feature should be used
when sending the second email to ensure that the 7,000 subscribers that exist on both list don't
receive the same email twice?
a. Exclusion List
b. Exclusion Script
c. Domain Exclusion List
d. Suppression List
109. After receiving a GDPR "Right to be Forgotten" Request from their compliance team, a marketer
must remove a contact from Email Studio. Where should this action be initiated in Marketing
Cloud?
a. Contact Builder > Contacts Configuration
b. Administration > Contacts
c. Contact Builder > All Contacts
d. Email Studio > All Subscribers
110. 3.Northern Trail Outfitters' marketing team includes the nearest store to customers in the
templates of its emails. The data extension only needs to be updated when store information
changes, such as when a new store opens or a store close. How can this be achieved?
a. Create an automation to begin when information changes on a store object using a
workflow rule
b. Create a file drop automation to initiate when the store’s data extension is updated via
import
 c. Create a scheduled automation to import the file on a recurring basis with store
information
d. Create a file drop automation to import the file when placed on the specified directory
on the Enhanced FTP
111. A marketer wants to send the same email with the same send properties in several automation.
Which activity should be created within Automation studio?
a. Triggered send
b. Template send
c. Automated send
d. Send email
112. 6.Northern Trail Outfitters (NTO) created several lists of subscribers, and would now like to send
an email to all female subscribers. Which feature allows NTO to easily target this segment
a. ) Publication List
b. Filtered Group
c. Smart Capture
d. List Detective
113. .Northern Trail Outfitters (NTO) would like to target members who recently received and
opened any promotional email with the subject line "NTO Spring Sale." What feature should be
used to target these members?
a. SQL Query Activity
b. Email Send Report
c. Group Refresh
d. Engagement Split
114. Northern Trail Outfitters (NTO) wants to ensure a good user experience when subscribers read
their emails. What best practice should NTO employ?
a. Increase DPI and file size for image display.
b. Keep total weight with images at 800KB or lower.
c. Use one file type for all images in the email.
d. Rely on image-only emails to engage subscribers 200
e.
115. Which one in NOT an offline tactic for capture email addresses?
a. . Inbound Sales calls
b. Acquiring email for loyalty programs in store
c. Request email during checkout
d. Surveys at the counter
e. Acquisition associated with a receipt or ticket delivery.
116. A 15-person management team wants to review test emails built in Email Studio prior to live
deployment based on content that is personalized for them but is clearly noted as a test email.
What is the safest, most effective way for a marketer to accomplish this task without
compromising the email content?
a. Create a list composed of the management team, prepend “Test” to the Subject, and
use the Send Flow to send the email to the list.
b. Create a data extension composed of the management team, create a User-Initiated
Send Definition, select the email, prepend “Test” to the Subject, select the data
extension, and send the email.
c. Create a Test data extension composed of the management team and Test Send to the
Test data extension.
d. Find each individual with Subscriber Preview and Test Send to each individual Recipient.
117. A marketing associate wants to ensure that an email will be delivered to a subscribers' inbox.
What tool can the associate use to scan the subject line and the body of the email message for
words and phrases that would be flagged by spam filters?
a. Content detective
b. Link detective
c. Email Validation
d. Send Preview
118. When importing data into marketing cloud the list detective is triggered for which of the
following?
a. Data Extenstions
b. List Model
c. Email Addresses
d. Email Alias
119. . To write SQL that uses both customer data and system-generated data, what would they need
to include in their query?
a. Data Filters
b. Measures
c. Data Views
d. All of the above
120. NTO completed a data review process and discovered their data extensions folders contain
hundreds of filtered data extensions which are never used. What tool could NTO use to alleviate
the number of filtered audience that are related for sending?
a. SQL query activities
b. Data filter
c. Filter activity
d. Filtered group
121. NTO's Quality Assurance process requires that a team of users evaluates all parameters of an
email send, including email, subject line, send classification, and other properties, prior to
manually sending the email. What tool in email studio enables a marketer to save and execute a
send manually?
a. Guided send
b. Send flow
c. User-initiated email
d. Send activity
122. Northern Trail Outfitters (NTO) sent an email with a Conversion Tracking Link that links to a
promotion page in the NTO website. How can the marketing team review conversions for a
specific email send?
a. Run a Conversion Report for this tracking link
b. View Conversions tab of the email send's tracking page
c. Select Conversion Data from the Tracking menu
d. Create a Query Activity using Conversions Data View
123. .A customer wants to automate nightly imports and also have the ability to manually import files
via the import wizard. What needs to be configured in the marketing cloud account?
a. Data loader
b. Enhanced FTP
c. Encrypted FTP
d. File transfer
124. A marketer would like to improve open rates for weekly email campaign. On which area of email
design should the marketer focus? D
a. Envelope content
b. Footer
c. Email body
d. Link Content
125. The IT department at Northern Trail Outfitters would like to receive email notifications once an
automation has completed. How should the automation be configured?
a. Add a Send Email Activity to the end of the Automation workflow and configure it to
send to a Subscriber list of IT staff.
b. Select and configure the Automation Studio Completion report from the Reports
Catalog within the Reports application.
c. Select the IT users from the Notification Settings panel on the Overview page in
Automation Studio.
d. Navigate to the Automation’s Activity tab and enter a comma delimited list of IT staff in
the Run Completion field.
126. Northern Trail Outfitters (NTO) is currently sending out a single welcome email when a
subscriber joins its myNTO Rewards program, NTO wants to test whether one, two, or three
welcome email would result in a higher rate of conversion. How can this be accomplished most
efficiently?
a. Journey Builder using a Random Split with three branches
b. Automation Studio with three separate Welcome automations.
c. A series of A/B tests to determine the number of emails
d. Journey Builder using a Decision Split with three branches
127. While testing an email with dynamic content in Content Builder, proofs of five content variations
need to be reviewed directly in the inbox of a marketer’s quality assurance specialist and the
marketing manager. A data extension named “my TestData” contains only the variations needed.
Which method should be used to accomplish this task? D
a. Choose data extension of contacts, and then choose to send “Based on Recipient Test
Data Extension”
b. Create a Test data extension that contains the five content variations the two tea
members need to validate.
c. Enter the email addresses to receive proofs, and the select the specific records from a
list or data extension whose rendering should be sent.
d. Enter the email addresses to receive proofs, and then choose to send “Bases on
Subscriber Preview ‘myTestData’”
128. NTO has a small catalog of items featured in company emails. The NTO marketing team
manages what images, copy, suggested items, and call-to-action are used with each item in this
catalog within a database. This data is saved into a data extension in the Marketing Cloud and
then called into the emails dynamically. Each time a change is made to the content, a new,
updated file is dropped on NTO's FTP. A proof email is then sent to business stakeholders for final
approval. Using automation studio, how can NTO ensure that the catalog stays up-to-date? D
a. Create an API-driven process to put the data directly into the data extension when any
data is changed.
b. Create a file drop automation to import the file when placed on the specified directory
on the Enhanced FTP
c. Create a scheduled automation that runs every 15 minutes to import the file multiple
times a day
d. Create a scheduled automation to import the file, and send proof emails each morning
when changes were detected
129. A marketing team has a series of emails that will be sent to prospective customers. The
audience will be built from data stored in two data extensions. they wouldlike to test engagement
across multiple versions of the creative to determine which is most effective. Which tools will
accomplish this?
a. . Email Studio and Audience Builder
b. Automation Studio and Journey Builder
 c. Journey Builder and Email Studio
d. Automation Studio and Content builde
130. A Marketer developed an email with personalized content based on 5 geographical regions;
Northwest - Static Image; Southwest - Image carousel Central - No content; Northeast - Static
image; Southwest - Coupon; How many dynamic content rules need to be created to accomplish
this? D
a. 3
b. 6
c. 4
d. 5
131. .A new employee is using Salesforce Marketing cloud and wants to send emails without any
mistakes. he has no prior knowledge of SQL. Which tool he would use:
a. Scheduled Send Emails
b. Predictive Email
c. Journey Builder
d. Automation Studio
132. .A retail brand is running a campaign for new customers that open a loyalty account. The first
email is sent straight after the account is set up. The second email is sent 1 day after the account
has been set up to prompt the user to make a purchase. The third email is sent 10 days after
account was opened, or 8 days if the customer hasn't made a purchase related to the account yet.
Data kept in two separate data extensions The brand's marketing team want to send campaign
from the data extension. D
a. . Create a filter and a data extension key, an interaction and a user-initiated send. 2
b. Create a measure and a data filter, a filter activity then uses a triggered send.
c. Create a filter and a data extension key, an interaction and a triggered send.
d. Create a measure and a data filter, a filter activity then use a guided send

(Choose any 2 & 3)

1. Which feature would a marketer use to build a Send Classification? (Choose 2)
a. Sender Profile
b. Custom Profile Center
c. Reply Mail Profile
d. Delivery Profile
2. NTO wants to send promotional holiday emails to subscribers who have identified their favorite
store locations. Which two actions should NTO take in order to utilize their subscribers' location
preferences? Choose 2 answers
 a. A From Name for each store location
b. A dynamic From Name that pulls in the store location
c. A new delivery profile that pulls in store location in the footer
d. A new send classification for holiday promotions
3. NTO just hired a new associate who is brand new to Email Marketing to start creating and
deploying the company's monthly campaigns. NTO wants to ensure that no mistakes are made.
Which two elements of the send can be reviewed with Approvals? Choose 2 answers
a. From Name
b. Send Count
c. Hyperlinks
d. Subject Line
4. Northern Trail Outfitters (NTO) wants its email to render uniquely between mobile and desktop
devices. NTO would like the emails to be responsive. Which two techniques could be used?
Choose 2 answers.
a. Include @media query CSS in the email.
b. Use inline CSS styling on all HTML elements.
c. Use a Basic, Empty, or Themed Template in Content Builder.
d. Include style=”display:block” on all images
5. . A new marketing Manager of Northern Trail Outfitters (NTO) has been asked to evaluate
whether to use HTML Emails or Templates for weekly newsletter sends, which are created by a
marketing coordinator with limited coding ability. While NTO has HTML developers on staff,
their time is not guaranteed on an ongoing basis. Which two characteristics of Templates would
benefit NTO when creating its weekly newsletter in Content Builder?(Choose 2 answers)
a. Emails can be formatted for desktop and mobile without extra coding.
b. HTML developers are needed to build templates, but not emails.
c. One template can only be used for one email,maintaining brand standards.
d. Templates provide the ability to create email messages using content blocks.
6. An email marketer is writing the next send's subject line. What can the marketer do to make the
subject line more effective? (Choose 2)
a. A/B test the effectiveness of different subjects
b. Include information relevant to the message in the subject line
c. Include "RE:, "FWD:" "etc." to get reader's attention
d. Keep the subject text between 50 to 100 characters long
7. How are the test audiences for an A/B test selected? (Choose 2)
a. The test administrator chooses which subscribers to place in each audience
b. The system automatically uses 15% of the population for each audience
c. The system randomly places target subscribers into the selected audiences
 d. The test administrator selects a percentage or a fixed number of target subscribers
from the total for each audience
8. The marketing manager of NTO is interested in A/B testing emails in order to increase subscriber
engagement. Which two practices should the marketing manager employ? Choose 2 answers
a. . Use a large sample size
b. Offer a special discount for opening the email
c. Test multiple variations concurrently
d. Wait at least 24 hours before declaring a winner
9. A marketing manager needs to evaluate two creative versions to determine which is more
effective in increasing sales conversions and if this correlates to the version that receives the
most clicks. Which two A/B test options should be used? (Choose 2 answers)
a. The system automatically send the winning version to the remainder audience.
b. The test administrator chooses which subscribers to place in each audience.
c. The test administrator selects the desired audience test segment sizes.
d. The test administrator manually selects the version to send to the remainder.
10.Which statement regarding editing an email template is true? (Choose 2)
a. A template does not automatically affect emails created from that template
b. Updating an email to reflect changes made in its template can be done in the email
properties
c. Changes to a template cannot be made once it is saved in the application
d. Changes to a template are automatically inherited in emails built from that template
11.A marketing associate at Northern Trail Outfitters must create an email campaign for the
company's new winter offerings. Which method could the associate use to create the email
message? (Choose 2)
a. Email Send Wizard
b. User-initiated email message
c. Email templates
d. HTML Paste
12.When creating a custom email with the HTML Paste Editor, which feature can be inserted into
the HTML code by using the Insert Tools? (Choose 2)
a. Email Open Tracking
b. Link tooltips
c. Stored Content Boxes
d. Physical Mailing address
13.🡪 33 D
a. Style alt text for when images do not display automatically
b. Add background colors that match branding
 c. Use custom corporate font to match the NTO brand
d. Make the email completely imaged based
14.What is required on an email message by the United States CAN-SPAM Act? (Choose 2)
a. Physical Mailing Address
b. A way to Unsubscribe
c. A link to the sender's website
d. Any Mailing Address
15.A marketer would like to send a Commercial email that is CAN_SPAM compliant. What two
criteria should be met to ensure compliance with the CAN_SPAM act? Choose 2 answers
a. Ensure opt-out link is present
b. Include the mailing address of the sender
c. Include a phone number to call
d. State why the subscriber is receiving the email
16.When building content for an email, what would a marketer consider in the Call to Action?
(Choose 2
a. A call to action below the fold performs best
b. A call to action can be text or an image-based button
c. A call to action should be direct and action-oriented
d. Text buttons receive more clicks than graphics
17.NTO will be using AMPScript to create highly personalized emails. As part of the quality
assurance (QA) process, NTO needs to do the following: Ensure the system can process the
AMPScript View the dynamic content variations based on data in the data extension Which two
Content Builder tools should be used in the QA process to meet these requirements? Choose 2
answers
a. Validation
b. Send Preview
c. Desktop View
d. Subscriber Preview
18.A marketer at Northern Trail Outfitters wants to add a subscriber to a data extension and follow
up with a thank-you email by using Smart Capture. Which action does the marketer need to take
in the processing tab when creating the Smart Capture form? (Choose 2) D
a. Add to Data Extension
b. Add a new subscriber to a list
c. Send the email via Triggered Send
d. Refresh the data filter
19.Which segmentation activity can be used to refresh data on a recurring schedule via an
Automation? (Choose 2)
 a. Filter activity
b. Segment activity
c. SQL Query activity
d. Data Extract activity
20.A marketing team is using the Import Activity to import a csv file into a data extension. The file
location is the system default File Location: Enhanced FTP. The import has failed and the error is
"File Not Found." Which two steps should resolve this issue? Choose 2 answers
a. Ensure the name of the file in the Import Activity matches the file name on the FTP
b. Change the file format from "comma separate value" to "tab delimited"
c. Use the Import Wizard to point to rename the file on the FTP
d. Ensure the file to be imported is in the Import Folder on the Enhanced FTP
21.According to the CANSPAM act you must honor email opt out requests promptly. When must
you process an unsubscribe request, and how long must your unsubscribe mechanism be
operational? (Choose 2)
a. You must process an unsubscribe request within 20 days.
b. Your unsubscribe mechanism must be operational for at least 30 days.
c. Your unsubscribe mechanism must be operational for at least 20 days.
d. You must process an unsubscribe request within 10 days
22.What occurs in an Enterprise 2.0 account when a subscriber clicks the default "One-Click
Unsubscribe" link in an email? (Choose 2)
a. The subscriber is deleted completely from the sending account
b. The subscriber is removed from the List used for the Send
c. The subscriber is added to the enterprise global unsubscribe list
d. The subscriber is unsubscribed from the publication list applied to the send
23.A marketer is importing a file using the import wizard and wants to ensure that only new
records are added during the import process. How can the marketer achieve this? (Choose 2)
a. Select the update type Overwrite
b. Select the update type Add Only
c. Select the update type Add and Update
d. Ensure that the data extension contains a primary key
24.A marketer wants to overwrite the data in a data extension on a daily basis using Automation
Studio. What can the marketer do to accomplish this task?
a. Create an Import Activity and execute it manually
b. Create an Import Activity to use in a workflow in Automation Studio (Select this if 1
option asked)
c. Create an import using the Import Wizard in the Email Application
 d. Create an import using the Import Wizard in Automation Studio (Select if 2 options are
asked)
25.A national landscape company wants to send targeted emails to customers to remind them of
their upcoming lawn treatment. Depending on the service, clients will receive either one or two
emails. The data for the campaign is in two separate data extensions. Customer Number is a
Primary Key field in both data extensions. Which tool can be used to segment the data? (Choose
2
a. Drag & Drop Segmentation/Filters
b. Data Extract Activity
c. Send Definition
d. Query Activity
26.What is a capability of a data relationship?
a. ) Join a list and a data extension to filter the combined data
b. Join three or more data extensions together to create a filtered data extension
c. Join data extensions to filter or segment the fields from data extensions
d. Join data extensions together to create one combined data extension
27.A marketer sends an email to a sendable data extension that contains a Customer_ID field with
a numeric data type that relates to the Subscriber Key in All Subscribers as a Send Relationship.
What is a true statement about the email send behavior for any subscriber who currently does
NOT exist in All Subscribers? (Choose 2)
a. The Primary Key and demographic data will be added to All Subscribers
b. The email address and Subscriber Key will be added to All Subscribers
c. The subscriber will be added to All Subscribers with a status of Active
d. The email send will fail.
28.An account has a Subscriber Key enabled, and will be providing a unique key for each subscriber
from an external system. A marketer wants to create a data extension for sending email
campaigns. What steps would the marketer take when creating the data extension? (Choose 2)
a. Check the "Is Sendable" option
b. Set the column representing the Subscriber Key as a Primary Key
c. Set the Email address column as a Primary Key
d. Relate the Email address to the Subscriber Key
29.A marketer wants to grow the company's emailsubscriber list via social channels and its mobile
app. Which best practice can the marketer use to grow the subscriber list? (Choose 2)
a. Provide and opt-in checkbox on the mobile app registration form
b. Promote content on social channels that requests an email address
c. Search Facebook fans' profiles for mail addresses
d. Send unsolicited requests on Twitter to sign up for email
30.Northern Trail Outfitters wants to grow its email subscriber list. Which best practice can the
company use to increase the number of subscribers? (Choose 2)
a. Offer email opt-in when customers create an account
b. Use incentives such as a discount or free shipping to encourage opt-in
c. Capture email addresses through the use of browser cookies
d. Send emails to a purchased list with a request to opt-in
31.A customer wants to grow the number of subscribers in the account. Which two methods
should the customer employ to acquire new subscribers? Choose 2 answers
a. Use a list of email addresses purchased from online vendors
b. Re-import unsubscribed customers
c. Create an SMS campaign allowing customer to sign up for email
d. Add a "Sign Me Up" form to the homepage
32.A marketer needs to create an attribute named Gender that has a drop-down menu with
appropriate values in the Profile Center. How can this be accomplished? (Choose 2)
a. Select the data type as Text
b. Set a custom maximum length of six
c. Create restricted values
d. Select the attribute as required
33.A local craft store is implementing the Marketing Cloud and will be using Lists to store their
subscriber data. Which two types of data can subscribers easily update via the default Profile
Center? Choose 2 answers
a. Data Extension Fields +
b. Email Address
c. Order History
d. List Attributes
34.. A national public university distributed a newsletter to alumni, students, faculty, and
prospective students. The university's marketing team wants to see the results of the email
campaign. Which two items of information and data about the performance of an individual
send can be exported from Tracking in Email Studio? Or, What information and data about the
performance of an individual send can be exported from the tracking details?
a. Performance data on the Overview Tab
b. Images showing how the email rendered on different devices
c. Number of clicks from mobile devices
d. Subscribers who click on a specific link
35.A marketer sends a re-engagement email to contacts who have not opened or clicked emails in
the last month. This email contains a call-to-action (CTA) prompting the recipient to "Click here
 to keep receiving our emails." In which two ways can the marketer determine who clicked on
the CTA? Choose 2 answers D
a. Select the URL ID for the URL or Tracking Alias from the Job Links tab
b. Select the click activity bar chart from the Email Overlay View of the Click Activity tabC
c. Select the URL or Tracking Alias from the Link View tab of the Click Activity tab
d. Select Unique Clicks on the Overview Tab in the Inbox Activity section
36.A marketing associate wants to use the Validate button to ensure an email is CAN-SPAM
compliant. What information does the associate need to provide in order for the email to pass
validation? (Choose 2)
a. Profile Center URL
b. Company Website URL
c. Physical Mailing Address
d. Terms and Conditions Policy
37.Northern Trail Outfitters wants to display different content areas based on the subscriber data.
What can be used to accomplish this? (Choose 2) D
a. Profile Mapping
b. AMPscript
c. Dynamic Content
d. Personalization Strings
38.NTO needs to use a point-and-click tool to test segmentation rules and verify that correct
subscribers are included in the segment. NTO will need to automate the refreshing of the
segment once it is tested. Which two should be used to test and configure the segment? Choose
2 answers
a. SQL Query Activity
b. Filtered Group
c. Filter Activity ***
d. Data Filter ***
39.NTO has a Master Subscriber Data Extension that contains profile and preference information.
Various segments are created from the Master Subscriber Data Extension and each segment will
need to be automatically refreshed daily. Which two activities should NTO consider using?
Choose 2 answers
a. Data Extract Activity
b. Segment Activity
c. Query Activity
d. Filter Activity
40.What can a marketer do to enhance a Welcome Series campaign? (Choose 2) D
a. Share the email program's value proposition
 b. Send three emails on the first day after sign-up
c. Personalize email content
d. Require that the subscriber refer a friend
41.The marketing team at NTO is working to make newsletter emails more relevant to the
subscribers. The first step is to segment subscribers, so NTO is not sending a "batch and blast"
newsletter. The second step is to personalize content based on data that has been collected
from subscribers. What are two ways NTO can continue to improve the relevance of its
newsletter? Choose 2 answers D
a. Use a substitution string to populate a photo of the subscriber in the header of the
email
b. Create content tailored to subscribers' interests and use dynamic rules to populate
relevant content
c. Use a substitution string to populate a subscriber's name in the subject line
d. Change the color of the email background to match their subscribers' preferred color of
choice
42.NTO has launched a new custom Preference Center to allow customers to provide details
around their personal information such as age, gender and outdoor sporting interests. In which
two ways can NTO honor customer preferences when creating emails? Choose 2 answers
a. Use AMPScript to dynamically pull in content associated with the customer preferences
b. Create longer emails to include all preference options so that customers don't miss any
content
c. Send customers one email per preference choice to ensure customers receive what
they want
d. Create dynamic rules based on customers' preferences in order to send specific content
43.Which recipient option is available with Simple Send? (Choose 2)
a. Group
b. Data Extension
c. List
d. Audience
e. Data Filter
44.Which segment can be manually refreshed under Actions? (Choose 2)
a. Filtered Data Extension
b. Filtered Group
c. Standard Data Extension populated by a Query
d. Random Group
45.Why should a marketer ensure that field lengths are accurate when creating a data extension?
(Choose 2)
 a. To determine the correct data type
b. To optimize import process speed
c. To save the data extension
d. To ensure data integrity
46.Northern Trail Outfitters (NTO) wants to ensure its emails are meeting subscriber expectations
and enticing engagement. Which two best practices should NTO employ when sending email?
Choose 2 answers D
a. Send generic content to appeal to all audiences.
b. Use subscriber data to dynamically populate email content.
c. Send multiple emails a day to keep the brand top of mind.
d. Set cadence expectations up front with subscribers.
47.EXAM Question on templates where there are no technical resources to build responsive web
techniques: Explain how to create an email using responsive web techniques, and it's required
to render on Mobile. (Choose 2)
a. Mobile Design Template with Content Boxes
b. HTML Paste template with Content Boxes
c. Standard Template with Content boxes
d. HTML Paste
e. Mobile Design template
48.Northern Trail Outfitters (NTO) would like to evaluate which email content customers click most
frequently. The email team wants to track click behavior for all linked hero images using the
naming convention "Hero_CTA." Which two different methods would ensure click behavior on
these images if tracked with this naming convention? Choose 2 answers (Screenshot WI21)
a. Include Hero_CTA In the filename for each Hero Image.
b. Include an alias attribute in each anchor tag and populate it with "Hero_CTA."
c. Add "Hero_CTA to the Tracking Alias field for each link.
d. Include "Hero_CTA" in the Link Tooltip field for each link
49..A national public university distributed a newsletter to alumni, students, faculty, and
prospective students. The university's marketing team wants to see the results of the email
campaign. Which two items of information and data about the performance of an individual
send can be exported from Tracking in Email Studio? Choose 2 answers
a. Images showing how the email rendered on different devices
b. Number of clicks from mobile devices
c. Performance data on the Overview tab
d. Subscribers who click on a specific link
50.Which two best practices should the customer follow to ensure marketers across the company
are taking full advantage of Content Builder? Choose 2 answers
 a. Create folders for each type of uploaded content
b. Import all content up front, rather than piece by piece
c. Optimize the way content is stored with a naming convention
d. Plan for content to be used cross-channel, eliminating duplicates
51.. A marketer for Northern Trail Outfitters (NTO) needs to dynamically update the sender name
and address based on the sales representative associated with the account. The data is stored in
two separate data extensions. Which two tools should the marketer use? Choose 2 answers
a. AMPscript Lookup
b. Sender Profiles
c. Delivery Profiles
d. Personalization Strings
52..A Company has set out to increase their subscriber Base. They hired a team of Marketing
consultants to develop an acquisition plan backed by data. What are two effective methods to
acquire new subscribers? Choose 2 answers
a. Ask for an email address when a customer makes a purchase in-store
b. Require customers to provide their email address when calling customer service
c. Have customers opt in to email before they can shop online
d. Create an in-store SMS campaign that offers a discount for opting in
53.A marketer has been tasked with ensuring Northern Trail Outfitters' unsubscribe mechanisms
are CAN-SPAM compliant and follow industry best practices Which two criteria should the
marketer incorporate into campaigns to ensure compliance and align with current best
practices? Choose 2 answers
a. Process every individual’s unsubscribe request within 14 business days
b. Ensure opt-out mechanisms are operational for at least 30 days post-send
c. Ask the subscriber to log in to the Preference Center to confirm opt-out
d. Include an unsubscribe link in the header or footer of emails
54..Which two subscriber audiences can be created by using Measures in a Data Filter? Choose 2
answers
a. Subscribers who have submitted spam complaints in the last week.
b. Subscribers who have opened an email in the past 30 days.
c. Subscribers who have not clicked in the past three months.
d. Subscribers within a 30-mile radius of a zip code.
55.To make a data extension sendable what must it contain. (Select Two)
a. Email Address
b. Primary Key
c. Subscriber Key/ID
 d. Link ToolTip

(Choose any 3)

1. Which send process can use Sender Profiles? (Choose 3)

a. Test Sends
b. Guided Sends
c. Triggered Sends
d. User-Initiated Sends
e. Simple Automated Sends
2. A marketer uses Email Approvals. In which send process must an email have an "Approved"
status prior to send? (Choose 3)
a. A/B Tests
b. Test Sends
c. Send Previews
d. Triggered Sends
e. Scheduled Sends
3. A marketer is designing email for mobile devices. Which design best practice would the
marketer use? (Choose 3)
a. Keep copy simple and direct
b. Design a top-down hierarchy with the most important content at the top
c. Stack the content in a single column
d. Cut content to make the message fit above the fold
e. Use image-based text for hero graphics
4. A marketer at Northern Trail Outfitters is teaching new associates the essentials of designing
emails for the company's subscribers. What is a key component of optimized email design?
(Choose 3)
a. nclude an unsubscribe button
b. Segment the email's target audience
c. Build email templates with HTML Paste
d. Included personalization and dynamic content
e. Ensure the email renders well in mobile apps
i. A(Include an unsubscribe button) will come under CAN-SPAM act, not optimized
email design
5. A marketer wants to use personalization strings to create individualized content for an
upcoming send. What would the marketer need to know to understand how to use
personalization strings? (Choose 3)
a. Personalization strings are case sensitive
b. Personalization strings are noted by two sets of double percent symbols
c. Personalization strings can appear in the subject line or body of the email
d. When using subscriber data, the attribute or field should have a default value
e. Personalization strings are limited to profile attributes
6. Which strategy will improve email deliverability? (Choose 3)
a. Ensure the spam complaint rate is between 1% and 3%
b. Purchase lists from companies that guarantee users have opted in
c. Authenticate email to distinguish it from spammers/ Authenticate email sending to
distinguish it from spammers
d. Purge old or inactive email addresses/ Exclude old or inactive email addresses
e. Encourage subscribers to add the company's sending domain to their address books
/Encourage subscribers to add the company's sending domain to their contacts
7. Which type of content can an email content box contain? (Choose 3)
a. A/B Testing
b. Freelance
c. Smart Capture
d. Dynamic
e. Static
8. Which variable can be tested using the A/B testing tool? (Choose 3)
a. IP Address
b. From Name
c. ISP
d. Pre-header
e. Email content
9. . NTO wants to reuse a skiing promotional advertisment used in one of last winter's email
campaigns. Which three methods in Content Builder can be used to locate the promotional
advertisement? Choose 3 answers
a. . Local folder structure
b. Search field
c. Content Type filter
d. Email Type
e. Tags filter
10.A marketer is about to introduce Content Builder to the entire NTO marketing team. Which
three considerations should the marketing team keep in mind as they begin using Content
Builder? Choose 3 answers
a. Focus on creating and importing content for one primary channel
b. Establish a naming convention optimized for search
c. Create a folder structure prior to importing assets
d. . Review permissions and roles for users accessing Content Builder
e. Import duplicate copies of content for different messages or groups
11.What is an Automation Studio activity? (Choose 3)
a. Send Email
b. A/B Test Send Activity
c. Triggered Send
d. Wait Activity
e. Transfer File Activity
12.NTO is looking at using Journey Builder rather than Automation Studio to send emails. What are
the three benefits of using Journey Builder? Choose 3 answers
a. The ability to set criteria to segment contacts based on behavior using SQL
b. . The ability to extract data from an Audience data extension for analysis
c. The ability to set goals and have the system listen to see if users met the goal
d. The ability to setup A/B/N tests as part of the workflow to conduct timing and creative
tests
e. The ability to update or create Salesforce CRM objects or records
13.NTO has planned cross-channel marketing efforts based on how a subscriber responds to an
email and when they last purchased. NTO is evaluating both Automation Studio and Journey
Builder for its campaigns and are leaning towards Journey Builder due to the available activities.
Which three Canvas Activities are available in Journey Builder? Choose 3 answers
a. Wait Until
b. Query Activity
c. Decision Split
d. Post to Facebook
e. Send SMS
14.What happens when subscribers click the default "One-Click Unsubscribe" in an email sent to a
"Public" List? (Choose 3)
a. They will be unsubscribed from all available lists
b. They can choose to be unsubscribed from all lists in the Subscription Center
c. They can resubscribe from the Subscription Center
 d. They will be removed from the data extension
e. They will be unsubscribed from the List used for the send
15.What is a true statement about the Master Unsubscribe? (Choose 3)
a. Subscribers can contact the Salesforce Marketing Cloud to unsubscribe
b. Subscribers can be manually unsubscribed in Subscriber Properties
c. Subscribers can be Master unsubscribed via an import to All Subscribers
d. Subscribers can log in to the Salesforce Marketing Cloud to unsubscribe
e. Subscribers can Master unsubscribe themselves via the Subscription Center
16.A marketer is using an import activity on a nightly basis to import subscriber data into a data
extension. What is a true statement about the import activity? (Choose 3)
a. The import activity is under Subscribers in the Email Application
b. An import activity can be executed manually
c. The file for an import activity can be on a desktop computer
d. The file for an import activity must be placed in a folder on a FTP site
e. An import activity can be used in an automation created in Automation Studio
17.Which file type delimiter is available in the Import Wizard? (Choose 3)
a. Fixed Length
b. Pipe
c. Comma
d. Tab
e. Other
18.What is a true statement about Subscriber Key? (Choose 3)
a. Subscriber Key and Primary Key are interchangeable terms
b. Subscriber Key is a unique identifier for a subscriber, and can be populated with an
email address or another unique value
c. Subscriber Key is mapped to a field in a sendable data extension when defining a Send
Relationship
d. Subscriber Key determines what update types will be available when importing data
e. Subscriber Key allows an email address to appear multiple times in a list or All
Subscribers when populated with a value other than an email address
19.A marketer needs to share report results with a manager. When using Reports in the Marketing
Cloud, which option can be used to deliver the report to the manager? (Choose 3)
a. Save the report as a Snapshot
b. Save the report to an FTP folder
c. Print the report from Reports
d. Email the report
 e. Include a link to the report in an email
20.A marketer wants to run an Account Send Summary report. Which option can be configured
when running this report? (Choose 3)
a. Report results delivery location
b. Report results file format
c. Error report log location
d. Date range parameters
e. Error handling parameters
21.What does the validate tool check for? (Check all that apply)
a. Invalid email address
b. The presence of an unsubscribe link
c. That each content area specified in the dynamic content rule exists
d. Correct syntax for attributes
e. A physical mailing address
22.Which feature can a marketer use to individualize content in an email? (Choose 3)
a. Predictive content
b. Dynamic content
c. Personalization string
d. Specialized content
e. Audience Segmentation
23.Which feature can be included in a content box? (Choose 3)
a. Facebook Like
b. Social Forward
c. Content Detective
d. Forward to a Friend
e. Microsites
24..What are the key ways to improve email deliverability in email marketing? (Choose 4)
a. Use double Opt-in to avoid getting blacklisted.
b. Use email templates
c. Consider Subscriber engagement....send only to most engaged subscribers.
d. Double Check your Subject Line, don't include RE:, FW:, Hello, Free, Special Offer, Text
in all CAPS, and exclamation points!!!
e. Maintain a consistent "From Name"
f. Email sign-up on website
25.What are Exclusion Lists in the marketing cloud and how are they used? (Choose all that apply)
 a. Maybe subscribers who want to continue receiving messages.
b. You select an Exclusion List at the time of send
c. They are like Suppression lists; list of subscribers that don't want to receive your
communications.
d. Subscribers who have a status (active, bounced, held, unsubscribed)
26.Some of the best practices for interacting with potential and active subscribers include get
permission, but remember permission expires over time and has a half life. What are some
other best practices for interacting with potential and active subscribers? (Choose 3)
a. Email never mandatory for customer interaction
b. Make unsubscribe easy and honor immediately
c. Accurately identify the sender in the header information.
d. Keep SPAM complaints under 10%
e. Keep SPAM complaints under .01%
27..Identify the best practices for interacting with potential and active subscribers. (Choose 3)
a. Opt-in via SMS in not Opt-in via email (And vice versa)
b. In store loyalty programs
c. Buy email lists
d. Opt-ins are brand specific, don't share with other brands.
e. Permission is specific to an address even if you know others.
28..What are some of the acquisition method for allowing subscribers to opt-in to receiving email?
(Choose 3)
a. Authenticate email
b. Paid Mobile Ads
c. Drip campaigns
d. Capture from Facebook
e. Sales associate request during check out.
29..If you don't have the option for offline tactics what could you consider? (Select 3)
a. Drive online loyalty program registration requiring email address
b. Registration with incentive on website
c. Promote content via social media that does not requires email registration to access
d. Require email to create an account on website
30.A marketer at Northern Trail Outfitters (NTO) has been tasked with growing its email subscriber
audience Which three best practices should the marketer keep in mind while trying to acquire
new email subscribers? Choose 3 answers
a. Automatically opt-in all new customers
b. Tell customers why they want to receive NTO emails
 c. Set expectations on send frequency and schedule
d. Use explicit opt-in for any new web sign-ups
e. Ask for detailed demographic information
31.Select three (3) best practices for interacting with potential and active subscribers?
a. Follow the CAN SPAM Law
b. Always make email opt in required
c. . Make unsubscribing easy
d. Make unsubscribing easy, no more than 4 clicks
e. Only use the email address offered
32.Select three true statements about Content Detective?
a. . Scans subject line and email body for spam triggers
b. Will remove invalid email address
c. Does not scan HTML code
d. Offers resolutions
33.What are the ways data can be imported into the marketing cloud? (Select 3)
a. Import Wizard
b. Query Activity
c. APIs
d. Import Activity
34.Which 3 options are available to create a template in marketing cloud? Choose 3
a. Content Builder
b. Template Editor
c. Paste HTML
d. Mobile Template Editor
35.A marketer wants to send a transactional email that is a CAN-SPAM compliant. Which three
criteria should be met to ensure compliance with the CAN_SPAM Act? Choose 3 answers
a. The email body presents any commercial content prior to the transactional content
b. The email confirms a transactional between the recipient and sender.
c. The subject line is transactional in nature and non-promotional.
d. The email body presents the transactional content prior to any commercial content.
e. The subject line contains a promotional to entice the recipient.

More links
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