PROYECTO INVESTIGACIÓN DE MERCADO

ACTIVIDAD DE PROYECTO 6

TALLER EN IDIOMA INGLÉS SOBRE

SISTEMA DE DISTRIBUCIÓN

APRENDICES:
KAREN HELENA GOMEZ
SIERRA
SANDRA MILENA FRANCO BELTRAN

INSTRUCTOR:
LUISA FERNANDA GIRALDO JIMENEZ

SERVICIO NACIONAL DE APRENDIZAJE “SENA”

GESTION DE MERCADOS - MODALIDAD VIRTUAL
CENTRO COMERCIO Y TURISMO REGIONAL
QUINDÍO FICHA DE CARACTERIZACIÓN 2175874
2021
1 - Distribution channel is the main strategy that

helps dealers to penetrate the target market.

- A wide diversity of factors such as nature of the products,

market, and business , among others,

requires to be analyzed to decide the most convenient

of distribution channel.

- Market is the interchange of product in

which some people offer any merchandise and others buy

it, pay a negotiated price.

- consumer obtain services or goods to satisfy

their needs

- Companies get together people who have similar

objetives and expect them to satisfy

 DISTRIBUTION
CHANNELS

MARKET
They they could be
PRODUCT
people organization
that have different They could be tangible or
Determining Factors for the selection intangible and also, I could
type of needs to be of distribution channels. Another have a variety of attributes
satisfied. The aspect that is important to talk about such, as, color quality
characteristic of the is the determinant to select brand, packaging and the
products. distribution channels. proce. Additionally, the
client quality of service
coul positively affect the
mind off the consumer.
Other people who
participate in the process.
INTERMEDIARIES

Refers to those people or COMPANY

companies that are placed
between producers and
the consumers or end user
as whlesalers, distributors
and retailers.
Se could the organizations fomed by
people, goods common goals and
achievements for satisfy customers
 The types of distribution
channels and their
INTERMEDIARIES
functions
People or firms called
middlemen, who have an
Types of distribution: important role in the product
channels there are two types distribution channel.
of distribution channels direct Throughout their mediation
and indirect. The indirect channel requires the manufacturers deliver their
participation of different products to final customers
intermediaries in order to accomplish
the full process

The next are the most important

functions that intermediaries must
Direct channel is the shortes perform; investigation contact,
connection between the physical distribution, promotion,
fabricator or producer and negotiation, adaptation, acceptance
the end consumer of risk.