AHPR2033

Production and
Publication
Week 14:
Brochures and
Newsletter
Mr. WTKS
Brochures

• Brochure is a booklet or pamphlet

contains descriptive information
or advertising.
• Are primary marketing tools created
with aim of selling a product or service.
• Have one of the most flexible formats of
all publication and come in all manner of
shapes & sizes.
Like all other forms of advertising and
promotional literature, designers seek
answers to the following questions while
designing a brochure:
• Who is the piece going to and what are their
characteristics?
• What is the piece trying to accomplish?
• What are the essentials pieces of information to be
included?
• Why should the recipient be interested?
• When will it be executed?
• When and how will it be distributed?
Writing for
Brochures:
Parameters
Who is the intended audience?

• Is your audience specialized or general?

• Are you persuading or informing?
• How will your audience be using your brochure?
Designed to be read and discarded? Or to be saved or
even posted for reference?

What is the format?

Fit format to the writing or fit writing to a

format.
Support or stand alone?
• Support: keyed to info
elsewhere in the package.
• Stand alone: need to be fairly
complete.

Length
• Succinctness is an art.