UNIVERSITY OF MAKATI

COLLEGE OF BUSINESS ADMINITRATION

SURVEY QUESTIONNAIRE

Greeting!

I am a third year marketing student from the college of business of administration of University of

Makati, presently conducting a project study research with regards to my chosen topic.

I request your help in order for me to come up with an accurate analysis and research pertaining to the

status, Problems, and Prospect of Toshiba Corporation in Makati City as perceived by it's customers for

the year of 2010. Please read the instructions carefully and answer the questions based on your personal

views. This questionnaire will not take more than 20 minutes to complete. Your responses will be kept

strictly confidential

and will be used for Educational purposes only. Thank you very much for your cooperation. God

Bless!

Sincerely yours,

The researcher

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General Instruction; Please answer the following questions and put a check mark ( √) on the box

provided.

I.DEMOGRAPHIC PROFILE

1. What is your demographic profile in terms of:

Age: ( ) below 20 ( ) 21_25 ( ) 26_30 ( ) 31_35

( ) 36_40 ( ) 41_45 ( ) 46_50 ( ) above 51

 2. Gender: ( ) male ( ) female

3. Civil status ( ) single ( ) married

( ) widow ( ) separated

4. Employment Status

( ) employed

( ) unemployed

( ) student

5. What is your highest educational attainment?

( ) elementary ( ) high school ( ) college

( ) masters ( ) doctoral ( ) others. Please specify:

6. How much is your estimated household income?

( ) below 10,000 ( ) 10,001 to 15,000 ( ) 15,001 to 20,000

( ) 20,001 to 25,000 ( ) 25,001 to 30,000 ( ) 30,001 to 35,000

( ) 35,001 to 40,000 ( ) 40,001 to 45,000

( ) 45,001 to 50,000 ( ) above 50,001

7. If student, how much is your savings on your

allowance per day?

( ) 10-15 ( ) 16-20 ( ) 21-25

( ) 26-30 ( ) 31-35 ( ) 36-40

( ) 41-45 ( ) 46-50 ( ) above 51

8. Are you currently working?

( ) yes ( ) no

II.CORE-BRAND AWARENESS SEGMENT

9. Do you have a Laptop?

( ) yes ( ) no
10. What brand of Laptop are you using?

( ) Acer ( ) Toshiba

( ) Dell ( ) Other,please specify:

11.Do you have a knowledge about Toshiba Laptop

( ) yes ( ) no

12. If you have the chance to choose from the

following,what will you prefer?

( ) Toshiba brand ( ) Sony Bio brand ( ) Dell brand

( ) Philips brand ( ) Lenovo brand ( ) Other please specify:

13. What are the benefits of Toshiba Laptop?

( ) comfortable to use ( ) easy to carry or use a portfolio

( ) easy to communicate ( ) Other , please specify:

14. In your opinion,which Toshiba Laptop should

be improvised?

( ) have a touch screen

( ) a remote control and camera for Laptop

( ) Other please specify:

15.Does Toshiba Laptop increased their price?

( ) yes ( ) no

16. Which one do you prefer to use?

( ) touch screen ( ) manual

( ) other please specify:

17. How long does your Toshiba laptop last?

( ) 2 to 3 years ( ) 4 to 5 years

( ) above 5 years ( ) other please specify:

18.Do you think Toshiba has a long terms in

service?

( ) yes

( ) no, why?

19. What are the most interesting to study about the Toshiba Laptop with internet?

( ) chat ( ) google ( ) youtube

( ) twitter ( ) facebook ( )friendster

( ) others, please specify:_______

20. What is in demand today in the market?

( ) Laptop ( ) PC (personal computer)

( ) cellular phone ( ) others, please specify:_________

21. What for any specific reason do you use

Laptop?

( ) for fun ( ) for researcher

( )for study ( )others,please specify:_________

22.Do you buy your own Laptop?

( )yes ( )no

23.If not, Who is the one choosing your product?

( )sister ( )friends ( )girl/boyfriend

( )uncle ( )auntie ( )parents

( )wife/husband ( )others,please specify:_________

24.What Laptop is most comfortable to you?

( )Acer ( )Philip ( )Toshiba

( )Lenovo ( )Apple ( )Sony

( )others,please specify:___________
25.Where do you usually buy/purchase your laptop?

( )Mall ( ) Laptop store ( )In the Internet

( )Market place ( )others,please specify:___________

26.What Laptop do you think is the best for you?

( ) Acer ( ) Philip

( ) Toshiba ( ) Lenovo

27.Do you find your laptop you have purchased too

expensive?

( ) yes ( ) no

28.Was your laptop that you bought worth the price

( ) yes ( ) no

29. What brand of laptop do you find too expensive?

( ) Acer ( ) Philip ( ) Toshiba

( ) Lenovo ( ) Apple ( ) Sony

( ) Others, please specify:__________

30.What brand of laptop do you find is the most popular?

( ) Acer ( ) Philip ( ) Toshiba

( ) Lenovo ( ) Apple ( ) Sony

( ) Others, please specify:__________

31. How much do usually spend in a laptop?

( ) 18,000-25,000 ( ) 26,000-35,000

( ) 36,000-45,000 ( ) 46,000-55,000

( ) above 55,000 ( ) Others, please specify:__________

32. How many laptop do you purchased in one

buying?
 ( ) 1-2 ( ) 3-4

( ) above 5 ( ) Others, please specify:_____

33. Do you usually buy a high quality of laptop?

( ) yes ( ) no

34. Do you usually buy a low quality of laptop?

( ) yes ( ) no

35. Are you satisfied in the laptop that you bought?

( ) yes ( ) no

36. What color of laptop do you usually buy?

( ) white ( ) pink ( ) black

( ) silver ( ) red

( ) Others, please specify:___________

37. Do you buy a plain colored laptop?

( ) yes ( ) no

38. In this line of brands,rate 1-5 of the most laptop

you like:

( ) Acer ( ) Philip ( ) Apple

( ) Dell ( ) Lenovo ( ) Sony

( ) Others, please specify:_________

VI.IMAGE SEGMENTATION

Here is a rating scale which purpose is to

show the effectiveness of Toshiba Laptop

in different marketing attributes, it will in

likewise show the problems of the

company.
 EFFECTIVENESS RATING SCALE

5 - Very Effective

4 - Effective

3 - Moderate

2 - Less Effective

1 - Poor

PRODUCTS/SERVICES

ATTRIBUTES
LAPTOP 1 2 3 4 5
39. Quality
40. New Design
41. No damages
SERVICE
42. Manner of laptop
presentation
43. Availability of new
features
44.With available restroom
45.Fast order and billings
STAFF/EMPLOYEES
46.Shows courtesy and
willingness to assist
customers
47.Appearance shows
alertness and interest to
discharge work duties and
responsibilities
48.Shows approachability
49.Friendly and shows warm
and pleasant smile
50.Shows accuracy giving
basic information
51.Shows promptness and
proper response to the
ATTRIBUTES
service needs of the
customers
52.Shows timeliness in
response to your inquiries
53.Well groomed
54.Immediately attends to
additional orders
55.They tactfully handled
complaints
SECURITY
56.Presence of uniformed
security guards
57.Presence of CCTV
camera

PLACE

58.Has clean well-maintained display shelves 1 2 3 4 5

59.Spacious area
60.Provision of well-maintained facility

PROMOTION

Attributes 1 2 3 4 5
61.Gives coupon discounts
62.Gives freebies on anniversaries and Christmas
63.Is customers satisfaction on promos money guarantee
64.Has days on sale

PRICE
Attributes 1 2 3 4 5
65. Cheaper compared to
other Computer retailers
66. Effective in giving
value for money

67.What is your Favorite t.v station?

( ) ABS – CBN ( ) studios 23 ( ) IBC 13

( ) Disney channel ( ) GMA ( ) Channel V

( ) QTV 11 ( ) ABC/ T.V 5 ( ) RPN 9

( ) NET 25 ( ) Other,please specify__________

68.What is your Favorite radio station?

( ) 88.3 Jam ( ) 90.7 Love Radio ( ) 93.1 Monster Radio

( ) 102.7 Star FM ( ) 105.1 Cross Over ( ) 106.7 Dream

( ) 89.9 Magic ( ) 94.7 Mellow Lunch

( ) 101.1 Yes FM ( ) 105.9 Underground

( ) 92.3 Joey ( ) 97.9 Home Radio

( ) 91.5 Energy FM ( ) 96.3 Easy Rock

( ) 97.1 Brgy. LS Fm ( ) 95.5 Campus Radio

69.What type of magazine do you usually read?

( ) FHM ( ) Mirror

( ) Yes Magazine ( ) Readers Digest

( ) Sports magazine ( ) Time magazine

( ) Newsweek ( ) Other,please specify

70.What type of newspapers do you usually read?

( ) Philippine Daily Inquirer ( ) Manila Bulletin ( ) Philippine Star

( ) Business Today ( ) Manila Standard ( ) Other,please specify_________