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H O M E A Q U A T I C S P E C I A L I S T
Big Aquarium

ABOUT
Fis hkeep ing is not only a f un hob b y, b ut it a d d s a t ou c h

of na t ur a l b ea ut y a nd eleg a nce t o a ny s p a ce. A t B ig

A q ua r ium, we make fishkeeping a whole lot easier w it h o u r

US q ua lit y s elect ion of a q ua r ium s up p lies.

B ig A q ua r ium ex is t s b eca us e w e b elieve t ha t q ua lit y f i s h

t a nk s up p lies s hould b e a va ila b le t o a ll w ho enjoy t h i s

hob b y. We hop e t o b e t he g o-t o a q ua r ium s up p ly s t o r e f o r

Ma la ys ia n hob b yis t t o cr ea t e t he p er f ect a q ua r ium i n t h e i r

hous e, of f ice, or s hop.

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Big Aquarium

OUR
FOUNDER
I w a s b or n i n th e h ea r t of KL on 1 5 th M a y 1 9 8 7 . Li f e w a s n ’ t e asy fo r my

f a m i l y a n d I ’ v e w i tn es s ed m y f a th er w or k i n g h a r d ev er y d ay t o ru n h is

b u s i n es s a n d s tr i v i n g to m a ke ev er y on e’ s l i v es b etter.

“To inspire others to T h r ou g h ou t m y l i f e, I ’ v e w i tn es s ed cou n tl es s of p eop l e g i v in g u p t h e ir

live their dreams with d r ea m s i n or d er to s u r v i v e i n th i s h a r s h s oci ety. H ow ev er, f ish ke e pin g is

a n d h a s a l w a y s b een m y p a s s i on s i n ce y ou n g a n d I h a v e e st ablish e d

their loved ones. ” a n a q u a r i u m ex p er i en ce con cep t s h op to i n s p i r e a n d s h a re t h e fu n an d

f u l f i l l m en t i n f i s h keep i n g w i th ev er y on e.

Bi g A q u a r i u m w a s f or m ed w i th th e i n ten ti on of en cou r a g i n g e ve r y o n e t o

w or k tow a r d s th ei r p a s s i on a n d d r ea m w h i l e s ti l l b ei n g a b l e t o ge n e rat e a

h i g h er i n com e. By i n v es ti n g ou r h ea r ts a n d b r a i n i n to w h a t we do, we c an
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tu r n a D r ea m i n to a Better Fu tu r e.

I w h ol eh ea r ted l y i n v i te th os e w h o a r e p a s s i on a te a n d l ookin g fo r a be t t e r

l i f es ty l e to j oi n u s a t Bi g A q u a r i u m.
Big Aquarium

PURPOSE CORE VALUES

To u pgrade the w hole

e x pe ri e nce of Aquarist

VISION B r ing & Deliver

Res ult s
Insist on
Standard
To be the Leading Aquarist by

2030 i n S outh East Asia

MISSION G r a t ef ul &
Res p ect
Always
Cu s t o m e r Fi r s t

To bu i l d great leaders and entrepreneurs

by c re ating an employ ee road map for our

e m pl o yees

Q ua nt er m Unite & Grow

To c re ate excitement to the market w ith differe nt Lea p ing To g e t h e r

aquari st experience through advance technolo g y

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To si m plify the w hole aquarist experience

A ct ion Now
Company profile Big Aquarium

EXPERIENCE
Big Aquarium

HOW WE
POSIT ION
O U R S E LV E S

Experience S tore
Fis h & Pond Priority

Fish & Mix Pr iori t y

(Other 100 Shop)

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Express S tore
Big Aquarium

IDENT IFIERS:
Passionate and motivated
entrepreneurs

GOALS:
•To achieve a more lively, color ful, and bigger aq u a r iu m
•To feel a sense of achievement with my hobby
•To have a properly maintained aquarium

A g e: 2 8 - 6 0
Gender: Male
PREFERENCES:
E d u ca t ion : S P M / Di pl o m a •Communications Preference: W hatsA pp & Phone C a ll

S t a t u s : M a r r i e d, K i ds o ve r 5 ye ars o l d •Social M edia Channels: Facebook

•How They Find Us: Google Search,Facebook

E x p er ien c e Le v e l:
S m a l l B us i ne s s O wne r (10 – 300
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e m p l oy ee s ) , Found e rs, Di re c to rs,

CHALLENGES:
M a na g er s H ous i ng Typ e: Land e d •A lw a ys g et t ing t he w r ong p r od uct a nd s er vices

p r o p er t y s uch a s te rra nc e & l i nk ho use •Dif f icult t o f ind a r elia b le a q ua r ium s hop w it hin t he K la ng

t o S em i -D & B ungal o w Va lley t ha t of f er s q ua lit y p r od uct s a nd g ood cus t omer s e r v i c e.

Company profile Big Aquarium

OUR

CUSTOMERS
TARGET
Big Aquarium

EXIST ING
CUSTOMER
PROBLEMS

MESSY &
UNPROFESSIONAL
SERVICES

C a r eles s a t t it u d e b y s t a f f

( B a d C us t omer S e r v i c e )

U nhyg ienic a nd s m e l l y s h o p

L imit ed f is h a n d s u p p l y s e l e c t i o n s

C omp lica t ed a n d e xp e n s i v e

p r icing

No va lue-a d d e d s e r v i c e s
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Big Aquarium

OUR
SOLUT ION
WHY SPEND MONEY
Pre m i um shopping

e nv i ro n ment &
M ultiple optio ns f or

logistics, pay ment,

ON FISH T HAT WILL
go o d se r vices products & ser vices DIE SOON?

Cl e an & simple Value- added s er vices We provide 3 0 Days Gu arantee

pri c i ng structure & professiona l a d vice w e w ill p r ovid e r ep la cement f or your f is hes if t hey d ie w i t h i n

3 0 d a ys f r om p ur cha s e, no q ues t ions a s ked !

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Easy spe cification Value- added

c o m pari son Combo Offer s

Big Aquarium

HOW CUSTOMERS
FEEL AFT ER
OUR
EXPERIENCING
OUR SOLUT ION
BRANDING

HOPEFUL
AND HAPPY

Our c ust o me r s r e a l i ze a n d
u nd e r st and t ha t f i s h ke ep i n g
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s ho uld no t b e d i f f i cu l t a t a l l a n d
ca n b e c o me a n a m a zi n g f a m i l y
exp e r ie nc e f o r a l l t o en j o y.
Big Aquarium

Garden : Ou tdoor Pon d

OUR SALES
CHANNEL

Fa ceb oo k LIVE

Ph ysical Sh op: In door

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