Aside from his analytical mindset, 

Jeff Bezos, the founder and CEO of

Amazon, is methodical and a highly intelligent entrepreneur.

Not only did he create the everything store, but Bezos’ entrepreneurial
prowess is second to none. His unique leadership qualities, critical thinking
skills, obsession with customers, and passion for innovation have
contributed to turning Amazon into a billion dollar retail business. Plus,
they have helped him win big in his other ventures: aerospace and
newspaper.

Here are four business lessons entrepreneurs can learn from this business
magnate.

Get Started

Many would-be entrepreneurs get stuck in the bondage of procrastination,

thinking that building a company requires millions of dollars, an MBA
degree, and a ton of time, energy, and resources.

But it doesn’t.
Bezos didn’t start Amazon after earning an MBA degree from Harvard
Business School. He didn’t build Amazon after receiving millions of dollars
from investors. He didn’t launch Amazon after spending tons of hours
writing the company’s business plan.

Amazon + Whole Food and what that means

for customers
Instead, the quick-to-laugh brainiac entrepreneur drafted the Amazon’s
business plan as his wife drove him off to Seattle—the company’s
headquarters—to breathe life into his crazy Internet idea. Through his
Regret Minimization Framework (the idea that it’s better to try now than to
regret not trying later), Bezos launched Amazon in a garage without much
thinking and took off, which is a great lesson that every entrepreneur
should learn.

Customers are Kings

“Focusing on the customer makes a company

more resilient,” said Bezos.
His point is this: your business exists because of your customer.
Therefore, everything you do must appeal to the consumer.

Founders often spend time tweaking their company’s landing page,

designing a fancy logo, branding their business…but they ignore the most
important aspect that will power their startup…customers.

They shouldn’t be ignored, because they’re the kings, and everything you
do must appeal to them. Bezos said in his interview with Charlie Rose,
“We’re not competitor obsessed, we’re customer obsessed. We start with
the customer and we work backward.”

That speaks volumes to Amazon’s success at not only attracting new

customers but also retaining the existing ones.

Be Willing to Invent
Bezos is a masterful inventor. In 1994, Amazon started as an online
bookstore and 23 years later, the ecommerce site has turned into
everything store, selling everything you can think of: CDs, tissues, greeting
cards, shoes, vegetables, and even Amazon Web Service(s).

Be Stubborn and Flexible at the Same Time

The one thing that makes or breaks an entrepreneur’s business is the

entrepreneur himself.

Founders who give up easily can never realize their vision, and founders
who don’t bend to new technology and trends or adjust to customer needs
will eventually fail. Entrepreneurs need to be both stubborn and flexible at
the same time, no matter what.

When referring to his company, Bezos said, “We are stubborn on vision.

We are flexible on details.” Why?

“If you’re not stubborn, you’ll give up on

experiments too soon,” said Bezos. “And if
you’re not flexible, you’ll pound your head
against the wall and you won’t see a different
solution to a problem you’re trying to solve.”