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Quiz On Exporting, Importing, and Countertrade Name: Section: Date: Score
Quiz On Exporting, Importing, and Countertrade Name: Section: Date: Score
2. How do you explain the use of countertrade? Under what scenarios might its use increase further by 2020?
Under what scenarios might its use decline?
3. How might a company make strategic use of countertrade schemes as a marketing weapon to generate
export revenues? What are the risks associated with pursuing such a strategy?