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Stigma
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Abdi M. Kusow
Iowa State University
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Pickering, M. (2004) Racial Stereotypes. In: Taylor, by all participants of which attributes are stig-
G. & Spencer, S. (Eds.), Perspectives on Social matizing in the available pool of socially mean-
Identity. Routledge, New York. ingful categories in a particular social context.
Riggins, S. H. (Ed.) (1997) The Language and Politics This statement is important because an attribute
of Exclusion. Sage, Thousand Oaks, CA.
that is stigmatizing in one social context may not
Said, E. (1978) Orientalism. Harmondsworth, Penguin.
Shohat, E. & Stam, R. (1994) Unthinking Eurocentr- be stigmatizing in another. The second condi-
ism. Routledge, New York. tion relates to the degree to which a mark of
Tajfel, H. (1981) Human Groups and Social Cate- stigma is visible. The degree of visibility deter-
gories. Cambridge University Press, Cambridge. mines the stigmatized person’s feelings about
themselves and their interactions and relation-
ship with non-stigmatized groups and indivi-
duals, particularly in situations perceived as
potentially stigmatizing encounters.
There are two general categories of stigma
stigma attributes. The first category refers to attributes
that are immediately or potentially visible upon
Abdi M. Kusow social encounters. Three types of stigma attri-
butes can be outlined within this category. The
The term stigma refers to a social or individual first relates to outward and clear physical defor-
attribute that is devalued and discredited in a mations. The second relates to what Goffman
particular social context. As Goffman (1963) described as ‘‘the tribal stigma of race, nation,
noted, however, this definition requires an and religion.’’ The latter is transmitted through
important qualification, one that defines stigma lineage, and affects all members of the stigma-
in terms of ‘‘a language of relationship’’ that tized group. This type of stigma can be charac-
can link attributes to particular stereotypes, terized as collective or group stigma, while the
rather than a priori objectified attributes. The first, physical deformities, affects only indivi-
language of relationship between attributes and duals, and can therefore be referred to as
stereotypes is extremely important because an individual stigma.
attribute, in and of itself, does not carry an The second broad category relates to stigma
inherent quality that makes it credible or dis- attributes that are not clearly and outwardly
credible outside the nature of the stereotype visible, but may or may not become visible upon
that corresponds to it. social interaction and where the stigmatized per-
Link and Phelan (2001) defined stigma in son believes that their stigma is not known to
terms of the presence and convergence of four those with whom they interact. The distinction
interrelated components. First, people distin- between whether or not a particular stigma attri-
guish and label human differences. Second, bute is visible is important because it determines
members of the dominant cultural group link the nature of social interaction between those
labeled persons with certain undesirable attri- who are perceived as stigmatized and the nor-
butes. Third, negatively labeled groups or indi- mals. More importantly, it situates the nature of
viduals are placed in distinct and separate the reactions and information management by
categories from the non-stigmatized. Fourth, stigmatized individuals that appear to reveal
as a result of the first three components, labeled their stigma attributes. In the case where the
individuals experience status loss. Finally, the stigma attribute is readily and clearly visible,
process of stigma placement, and therefore man- the process of information management involves
agement, is dependent on the degree of one’s attempts to minimize tensions generated during
access to social, economic, and political power. social interactions.
Regardless of how stigma is defined, however, If the stigma attribute is visible, the process
in order for an attribute to be designated as a of information management shifts from mere
mark of stigma, two conditions must be present. tension management to information manage-
First, the designation of stigma must be ment about one’s feelings of having a spoiled
informed by a collectively shared understanding identity. The concern of the stigmatized in this
strain theories 4779