TUTORIAL CIVILIZATION – WEEK 3 – THE CARIBBEAN - TUES OCT 5

A- Presentation topic for week 7

According to Scott Gilmore, “[t]he American Dream has moved to Canada” (Maclean’s, Feb. 18, 2017). Comment
upon this statement.

B- Poster analysis

This is your team. We will Build Back STRONGER. VOTE JLP. ( JLP, August 14,2020)

I- INTRODUCTION : NATURE, GENERAL TOPIC, ORIGIN OF THE DOC (SOURCE : MAGAZINE,

NEWSPAPER, WEBSITE…) COUNTRY, AUTHOR, TIME :
This is an election poster during the campaign for the Jamaican general elections in September 2020. It was
issued by the Jamaican Labour Party. The target audience is obviously Jamaican voters (2 million people).
II- LINK PICTURE TO HISTORICAL OR SOCIAL CONTEXT – USE LECTURE AND TUTORIAL
CONTENT. EXPLAIN WHY THE POSTER WAS PUBLISHED.
A constitutional monarchy with a bicameral parliament, Jamaica has two main political parties: the People’s
National Party whose founder Norman Manley took Jamaica towards socialism, and the Jamaica Labour Party
which is actually conservative though being called ‘labour’, and whose founder was Alexander Bustamente.
The country is politically stable, with a peaceful alternation of power. Andrew Holness, who belongs to the JLP,
has been the Prime Minister since 2016. He has proposed that Jamaica should become a Republic.
III- INTERPRETATION AND ANALYSIS
Analyse catch phrase and slogan: size, words, grammatical structure, tone.
‘This is your team. We will build back stronger.’ The letters are bigger and bigger to culminate in the word
‘stronger’ also in big block letters and in gold, to catch the viewer’s attention. The catchphrase insists on the
possessive ‘your’ and the pronoun ‘we’ to make the viewer feel included, as emphasized by the word ‘team’.
This slogan refers to the pandemic which has struck Jamaica as well. This is the team currently in place, so their
strategy is to assert that they have served the country well through these hard times and would be delighted to
be mandated with reconstruction after this crisis.
Analyse the emotions of the different characters
The politician at the top presents himself as an obvious leader. He presents a large team which may be meant to
represent the diversity of Jamaicans. His outstretched hand symbolizes inclusiveness, protectiveness and
represents an invitation to an alliance, even friendliness. The smile is conventional on campaign posters, as the
candidate aims to create a bond and show how happy he is to work for Jamaicans.
Analyse the choice of shot
Close up shots are used for the governmental team. The close-up allows the audience to build a relationship
with the person. A medium shot, showing the body from the waist up, is used for the PM, to show his open
attitude, with an outstretched hand and a simple jersey in the colour of Jamaica.
In the background we can see people protesting, perhaps in support of Jamaican people. The party, which is in
favour of socialism, wishes to appear as combative and more radical than their opponents, the Labour party,
which is more conservative.
Analyse the colour scheme
Green is the colour of the JLP, which takes up the colours of the Jamaican flag, as can be seen on their logo in the
top left-hand corner : green, gold and black. The colours appeal to Jamaicans’ nationalism and underline how
attached to their country and to serving their fellow-citizens these politicians are. Green signifies hope and
peace but also evokes nature and the country’s agricultural resources.

IV- CONCLUSION - Impact on reader ? Has the campaign reached its goal ?
This is quite a conventional, unoriginal campaign poster but it worked, as Andrew Holness was re-elected.

Here are two of the opponent’s posters :

Here are the results :

C- HOW TO ANALYZE DIFFERENT SHOTS :
• A close-up shot of a character usually takes in their head and shoulders.
• It can be used to emphasise how important a character or object is.

• It allows the audience to build a relationship with the character

• An extreme close-up shot usually focuses on a part of the face (often the eyes or mouth)
• Used to convey emotion to the audience

• Often used at key points in the story

• A mid shot shows the body from the waist up.

• It shows some background and whole body language.
• Focus on character – it lets the audience see what they are doing BUT also how they are feeling

• In a long shot (LS), the full body is shown.

• Used to show location or relationships of characters.

• Often used as a first shot at the start of a particular sequence

• High-angle shot: the camera is positioned above the person or place.

• It can make a person look vulnerable.

• Designed to make the audience side with the characters in shot.

• Low-angle shot: the camera is positioned below the person or place.

• It can make a person look powerful or important.

• Point of View (PoV): The camera becomes the character and shows us exactly what they are seeing, as

they would see it.

• Eye level: a neutral camera angle

• Represents a real person standing up, watching the scene

D-Quiz
Check you can answer those questions :
1) When did Jamaica and Trinidad & Tobago become independent?
2) Who is the Prime Minister of Jamaica?
3) Why is there a strong Asian (Indian) community in Trinidad& Tobago?
4) Who is the Prime Minister of Barbados?
5) What are the colours of the Jamaican flag ?

E- HOMEWORK
- Watch your lectures, take notes and learn them.
- Do the e-campus exercises.
- Prepare your poster analysis for week 4.

- Prepare a question for your classmates’ presentations. We will have 2 oral presentations next week :
Barbados is becoming a republic + Why is there such a large Irish diaspora?