Apta Gelato

0812-9042-3812
aptagelato
@aptagelato

aptagelato

Create a unique taste in

each

2021
 TABLE OF CONTENTS

01 04
Management plan
Business overview You can describe the topic of
the section here

02 Market analysis 05 Operating plan

03 Our Product
06 Financial plan
01 BUSINESS OVERVIEW
OUR COMPANY
Apta Gelato is the first shop in Karawang
with a taste of ice cream which is certainly
very different from other restaurants. Apta
Gelato was inaugurated on November 18,
2020, we have several outlets and stores
spread throughout Indonesia.
We are committed to maintaining a unique
taste of ice cream and of course much in
demand by the surrounding community
with quality at very affordable prices.

APTA GELATO
 MISSION
STATEMENT
Have a high sensitivity to always
be market and customer
oriented

Maintaining the quality of ice

cream to keep it delicious

APTA GELATO
 Vision
STATEMENT

become an ice cream shop with

a unique taste

APTA GELATO
 SWOT Analysis

Strength Weakness
The materials used to make Lack of employees for
products come from quality raw production, administration, and
materials marketing

Opportunity Threat
The weather around the There are new competitors that
Karawang area is hot appear and offer similar
products at lower prices

APTA GELATO
02 MARKET ANALYSIS
 TARGET

Shoping Choices Target

80%

47%

Rp.25.000 21% Parent

Teenager
Average expense 32%
per customer Children
47%
 MARKET SIZE

Maestro Gelato
60% Providing ice cream
cups with various
flavors such as
strawberry, chocolate,
and vanilla.

The Waffle Cone

20% Does not provide ice
cream in the flavor of
vegetables and nuts

APTA GELATO
 OUR SERVICES

provide the best

service to
consumers
provide the best
quality ice cream
for consumers

APTA GELATO
03 Our Product
 Our Product Types
Yache Mix
Mustard Yache

Red beans
Yache

Carrot Yache
04 MANAGEMENT PLAN
 ADVERTISING AND PROMOTION

Advertising PR Online
How to get customers We also open several
Promoted through social online shops if there are
interested in buying with
media customers who want to
the ice cream we sell
buy from a long distance

2021
OUR TEAM
Susan Bones
Adversiting

Timmy Jimmy
PR & Online

Sofia Hill
Chef

APTA GELATO
05 OPERATING PLAN
 OUR PROCESS

Promoted via social

Products offered
media

Accept COD system Affordable prices

06 FINANCIAL PLAN
 Financial aspect

Products offered Expenditure

90.000.000 50.000.000

Profit
Operating costs
100.000.000
30.000.000

APTA GELATO