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  • Aida Model

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    Jignesh Mehta
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    The document outlines an AIDA model and 7Ps marketing strategy for promoting REC Infrastructure Bonds in rural areas. The AIDA model focuses on creating awareness of financial inclusion initiatives, building interest in the returns on savings, generating a desire for group investment, and prompting individuals to take action. The 7Ps strategy involves distributing the bonds through local banks and online, promoting their tax savings benefits and role in rural development, targeting rich villagers and community leaders, and positioning the bonds as long-term investments with attractive interest rates.

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    The document outlines an AIDA model and 7Ps marketing strategy for promoting REC Infrastructure Bonds in rural areas. The AIDA model focuses on creating awareness of financial inclusion initiatives, building interest in the returns on savings, generating a desire for group investment, and prompting individuals to take action. The 7Ps strategy involves distributing the bonds through local banks and online, promoting their tax savings benefits and role in rural development, targeting rich villagers and community leaders, and positioning the bonds as long-term investments with attractive interest rates.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    159 views3 pages

    Aida Model

    Uploaded by

    Jignesh Mehta
    The document outlines an AIDA model and 7Ps marketing strategy for promoting REC Infrastructure Bonds in rural areas. The AIDA model focuses on creating awareness of financial inclusion initiatives, building interest in the returns on savings, generating a desire for group investment, and prompting individuals to take action. The 7Ps strategy involves distributing the bonds through local banks and online, promoting their tax savings benefits and role in rural development, targeting rich villagers and community leaders, and positioning the bonds as long-term investments with attractive interest rates.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 3

    AIDA Model

    Awareness

     Financial Inclusion
     Planning Commission
     Compounding
     Table / Charts
     PAN Cards / UIDAI
     E – Choupal
     Benefits – Education because of new schools opening

    Interest

     Benefits – Return
     Savings

    Desire

     Group Investment

    Action


    7 P’s

    Product

     REC Infrastructure Bond with different maturity

    Price

     2000 per bond

    Place

     Through Local Bank


     Virtual (Internet)

    Promotion

     Tax Saving
     Direct Selling
     Development of Infrastructure in Rural areas (Electrification)
     Warehouse development as it is included under Infrastructure
     AIDA Model
     Sarpanch Investment – 10% of the revenue to be invested on behalf of the entire village
     Open Demat Account and PAN Cards
     Opinion Leaders

    Physical Evidence

     Rural Areas

    Process

     Learn, Purchase, Invest and Returns

    People

     Rich Villagers – Farmers, Merchants


     Sarpanch of the villages
     Sarpanch Investment
    Benefits of the Bonds

     Tenure: 10 years
     Interest Rate: 7.5% or 8.0%
     NRI'S cannot invest in these bonds
     These bonds have no limit on investment which means that the investor can invest as much as
    he feels on such bonds but the amount eligible for tax deduction is limited to a maximum of Rs.
    20,000.
     All tax saving infrastructure bonds have a tenure of 10 years
     Generally the lock in period is 5 years
     Any individual is eligible to purchase these bonds but he or she must have a demat account and
    a permanent account number (PAN)
     In case investors want to exit after the 5 year lock in period, they can sell the bond either
    through the stock market or they can ask the issuer to buy it back.
     These bonds can also be pledged for loans after the completion of the lock in period.

    Again these bonds have been introduced in order to help individuals save tax. In order to understand
    the advantages and disadvantages of investing in infrastructure bonds four parameters need to be
    kept in mind.

     Actual tax-saving
     Return on investment
     Opportunity cost ( Whether the investment is really beneficial)
     Effect of Inflation on the returns on investment

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