Marketing Research and Analysis-II - - Unit 12 -... https://onlinecourses-archive.nptel.ac.in/noc19...

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Unit 12 - Week 11
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Certification exam Assignment 11
The due date for submitting this assignment has passed.
Course As per our records you have not submitted this Due on 2019-04-17, 23:59 IST.
outline
assignment.

How to access 1) The extent to which indicators of a specific construct converge or share a high proportion of 1 point
the portal variance in common is known as

Week 1 Face validity

Convergent validity
Week 2
Discriminant validity
Week 3
Construct validity

Week 4 No, the answer is incorrect.

Score: 0
Week 5
Accepted Answers:
Convergent validity
Week 6
2) In which of the following rotation the axes are maintained at right angles? 1 point
Week 7
Orthogonal rotation
Week 8
Oblique rotation
Week 9 Both a and b

None of these
Week 10
No, the answer is incorrect.
Week 11 Score: 0

Factor Analysis Accepted Answers:

in SPSS - I Orthogonal rotation

Factor Analysis 3) …… is a form of oblique rotation. 1 point

in SPSS - II

Exploratory Varimax
Factor Analysis
Promax
in SPSS
Quartimax
Confirmatory
Factor Analysis Equamax
in SPSS - I © 2014 NPTEL - Privacy & Terms - Honor Code - FAQs -
No, the answer is incorrect.
A project of
Confirmatory In association with
Score: 0
Factor Analysis
in SPSS - II Accepted Answers:
Promax
Funded by
4) Simple correlations between the variables and the factors are called as 1 point

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Marketing Research and Analysis-II - - Unit 12 -... https://onlinecourses-archive.nptel.ac.in/noc19...

Quiz : EigenPowered
values by
Assignment 11
Factor loadings
Week 12
Factor associations

DOWNLOAD Factor scores

VIDEOS
No, the answer is incorrect.
Text Transcript Score: 0
Accepted Answers:
Factor loadings

5) Which of the following are used to determine the number of factors? 1 point

Scree plot

Percentage of variance

Eigenvalue

All of these

No, the answer is incorrect.

Score: 0
Accepted Answers:
All of these

6) An interdependence technique primarily used for data reduction, summarization, and the 1 point
discovery of underlying constructs or latent dimensions is called as:

Discriminant analysis

Multiple regression analysis

Factor analysis

Partial regression analysis

No, the answer is incorrect.

Score: 0
Accepted Answers:
Factor analysis

7) What does a Cronbach’s alpha value of .87 for a questionnaire indicate? 1 point

The questionnaire is valid

The questionnaire has few items

The questionnaire has good reliability

The questionnaire would produce different scores if used on the same people at two different
points in time

No, the answer is incorrect.

Score: 0
Accepted Answers:
The questionnaire has good reliability

8) Which method of factor analysis is recommended when the primary concern is to identify 1 point
the underlying dimensions and the common variance is of interest?

Principal components analysis

Eigen values

Scree plot

Common factor analysis

2 of 3 Tuesday 11 June 2019 07:17 PM

Marketing Research and Analysis-II - - Unit 12 -... https://onlinecourses-archive.nptel.ac.in/noc19...

No, the answer is incorrect.

Score: 0
Accepted Answers:
Common factor analysis

9) Which of the following indicates the soundness or appropriateness of a test or instrument in 1 point
measuring what it is designed to measure?

Validity

Reliability

Correlation

Covariance

No, the answer is incorrect.

Score: 0
Accepted Answers:
Validity

10)Which of the following is used to measure sampling adequacy? 1 point

Bartlett’s test of sphericity

Kaiser-Meyer-Olkin (KMO)

Eigen value

Factor scores

No, the answer is incorrect.

Score: 0
Accepted Answers:
Kaiser-Meyer-Olkin (KMO)

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3 of 3 Tuesday 11 June 2019 07:17 PM