Amazon reaches out to its target online market through its marketing mix, which

focuses on the place and price components as major selling points.

As the biggest e-commerce organization in the world, Amazon continually faces
increasing competition, which can reduce the company’s market share and global
growth potential.
Retail service
Retail goods
Amazon Prime
Consumer electronics
Digital content distribution service
Amazon Video
Amazon Web Services (AWS)
Amazon Publishing
AmazonFresh
Amazon Prime Pantry
Amazon Dash
Video Direct

About him/her - his innovative idea

journey problems
where he is in todays scearios
future scope