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Consider the following scene: In the cafeteria of a university, one student asks
another how she likes the sandwich she just started eating. The addressed
student replies:
A sandwich is a sandwich.
Merely looking at the sentence from a logical perspective reveals that it does not
have a communicative value since it expresses a tautology (like "new innovation",
"free gift"). Yet, when used in conversation we assume that the speaker intends
to express more than is actually said. Thus, the student who received the
tautologies answer has to assume that her fellow student is being cooperative
and intends to communicate something and then needs to work out the
additional conveyed meaning, called implicature.
CONVERSATIONAL IMPLICATURE
The basic assumption in conversation is that, otherwise indicated, the participants
are adhering to the cooperative principle and the maxims.
The following examples show a speaker conveying more than he said via
conversational implicature