Kind

Request for
Sponsorship
To publish the first
book in Amharic on
Personality
Development

Dr Bisrate Markos
Researcher and Trainers on
Personality Development
July 2020
Technical and Financial Proposal
To Publish the first book in Amharic on Personality and Gifts
Dr. Bisrate Markos, Researcher and Counselor on Personality Development

Background

Currently ethnic and religious based conflicts have become common in Ethiopia. In Addis
Ababa, Oromia and SNNP regions, lots of youth are fighting over these identity issues by
dividing themselves across ethnicity and religious denomination. One of the major reasons
for these conflicts is that in the last decades focus was made on building the identity of the
youth rather than focusing on building the unique personalities of the youth.

The other reason for these conflicts is lack of empowerment among the youth. In the last
few decades the youth were not empowered to enable themselves build their personalities
based on their gifts and talents so that they can contribute their parts. Rather the youth of
Ethiopia were conditioned to get work and resource privileges based on their identity such
as ethnicity, religious affiliations and place of birth.

Identity is something we learnt after we grew up. We are told about our identity after we
were born. Our name, ethnicity, religion, place of birth were not naturally given to us rather
we leant about them after we were born. It helps us to introduce ourselves to others. It
helps others indentify us easily. It is a part of who we are, it does not explain as a whole our
true natural self.

Focusing only on identity (ethnicity, religion, place of birth etc) alone does not help us to
find our unique natural virtues as human kinds. In fact it will be dangerous. Trying to
understand and explain ourselves through identity alone will create division, unhealthy
competition, conflict among different identity groups.

In other words, it will lead to underdeveloped personality limiting ourselves just to our
identity. This will block us from happiness and fulfilment as nature intended it (not only to us
but for every living thing). Even if we get work and resource privileges based on ethnicity
and place of birth, it will not be fulfilling, secured and sustainable. As a result of our
underdeveloped personality, something will be missing. Since we have learnt about our
identity, if it does not serve us to develop our personality, we can leave it.

Personality is a pattern of behavioral traits frequently exhibited by an individual. Personality

is developed by a combined effect of nature and nurture. Our natural gifts or talents, neuron
patterns and level of energy that are passed from our parents to us through genes are the
foundation for healthy personality development. If our personality is developed on the
foundation of our unique gifts or talents, neuron patterns and level of energy, we can
contribute a great impact for us and others through our work and social relations. Since our
gifts and talents are provided to us by nature, using them will enable us have a sustainable

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Technical and Financial Proposal
To Publish the first book in Amharic on Personality and Gifts
Dr. Bisrate Markos, Researcher and Counselor on Personality Development

happy and fulfilled life. Our unique natural gifts can be cultivated, modified or suppressed
but cannot be changed.

Youth is one of the critical stages of personality development. In order to divert the current
youth of Ethiopia focus on identity and guide them in building their personality and find their
talents a book called “personality and gifts” - (ስብዕና እና መክሊት) has been prepared in Amharic
language for the first time. The book intends to guide the youth of Ethiopia to identify and
develop their unique personality, talents and gifts so that they can empower themselves,
and convert their gifts and talents into job creation. Furthermore the book will help the
youth to understand each others’ personality types, heal misunderstanding among them
and work together successfully by coordinating themselves through their unique gifts and
talents. Therefore, the Author of the Book kindly asks your organization to fund the printing,
distribution and promotion costs so that we can greatly benefit the youth of Ethiopia.

Goal & Objectives

The main goal of this proposal is to build the unique personality, gifts and talents of the
youth of Ethiopia so that they are enabled to re-establish peaceful relationships based on
personality-youth approaches. More specifically the major objectives of this proposal are:-
• To enable individuals identify their unique personality and their hidden gifts and
talents
• To provide fields of Education and key advices for each personality type so that the
youth can develop their unique gifts and talents
• To provide types of work for each personality type so that the youth can their
unique gifts and talents so that they can benefit themselves and other through their
prominent work.
• To enable the youth understand each others’ personality types, heal
misunderstanding among them and work together successfully.

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Technical and Financial Proposal
To Publish the first book in Amharic on Personality and Gifts
Dr. Bisrate Markos, Researcher and Counselor on Personality Development

Outputs
• 1000 copies of the first Amharic book on Personality and Gifts (ስብዕና እና መክሊት)
printed and distributed
• Book promoted three times each on Sheger FM (FM 102.1), FM 97.1 and Ethio FM (FM
107.8)
• Book promoted through Social Media (Facebook and Telegram)
• Book Promoted through Ethiopian Radio and Television Lewetatoch Program

About the author

Dr. Bisrate Markos has been conducting researches on personality development in Ethiopia
for the last 10 years. Bisrate has got a BA in Sociology (2001) and MA in Developmental
Psychology (2005) for the Addis Ababa University. He is an internationally certified
personality development teacher in personality theory of Enneagram. He got certified by
Enneagram theory of personality in California, by Professors and Doctors Psychiatry and
Psychology in Stanford University. In partial fulfillment of the certification he has conducted
studies in Ethiopia among different youth groups in 2011.

Bisrate undertaken his PhD (Psychology in the University of South Africa) dissertation on the
Enneagram theory of personality to further assess the validation and applicability of for
Ethiopian youth.The finding of the 4 years researches indicated that the Enneagram theory
of personality is not only applicable but is very practical and useful for the youth of Ethiopia
in personality development and creating their own jobs based on their talents.

Furthermore, Bisrate with his colleagues has provided personality development trainings to
more than 200 youth in different parts of Ethiopia. It has got great acceptance among the
youth which can be verified as follows:-

• Some of the youth who took the training have testified its benefits through two
programs on Ethiopian Television Lewetatoch program. The links for this shows are -
https://www.youtube.com/watch?v=jJ_JVM2z1Dg,
www.diretube.com/lewetatoch/discovering-the-enneagram-
video_5c8ee1f82.html%23.Uu5KYhdyNGQ.email&source=gmail&ust=1578120476687000&usg=AFQ
jCNHXb7YcvMHWf8NhbVudFdTjVffjpw

so that you can be able to verify the no. of views, likes and feedbacks forwarded.

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Technical and Financial Proposal
To Publish the first book in Amharic on Personality and Gifts
Dr. Bisrate Markos, Researcher and Counselor on Personality Development

• Also Radio program on Sheger FM were presented on personality development for 10

weeks. (What’s out radio program facebook)

• It was also presented on various radio programs Ethiopian Radio lewetatoch and
Afro FM.

• Bisrate has also facilitated International scholarship training program to for four
youth who intended to study further on personality development

Through his 10 years for work in personality development in Ethiopia, Bisrate was able to see
its acceptance and significance for the youth of Ethiopia. By doing further researches in the
last four years, Dr Bisrate has written and finalized a Book in Amharic titled – (ስብዕና እና
መክሊት) Personality and Gifts/talents. The book is ready for print.

About the Book

• The book has 245 pages.

• The book is prepared based on studies in Ethiopia (makes it one of its kind) and
other parts of the world.
• The book uses the Enneagram theory of personality.
• The Enneagram theory of personality focuses on 9 major types of personality
types. It Enables the youth to develop their true personality and get in touch with
their unique special gifts and talents.
• The book has included a personality test to enable the youth identify their true
personality. The personality test has been translated and verified.
• Furthermore for each personality type unique gifts and talents have by enlisted to
enable the youth indentify theirs accordingly.
• Fields of education and types of work are also listed for the youth to enable them
enhance and use their unique gifts and talents.
• This will enable the youth to get involved in jobs based on their inclination and
interest so that they can benefit themselves and other through their prominent
work.
• Additional advises were forwarded for Each personality type to maximize the use
of their talents and gifts.
• Popular Persons life stories and sayings were included for each personality type as
Model examples for the youth.

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Technical and Financial Proposal
To Publish the first book in Amharic on Personality and Gifts
Dr. Bisrate Markos, Researcher and Counselor on Personality Development

• Through secondary research methods, Influential Ethiopia politicians, artists,

writers, athletes and business owners (women and Men) are included for each
personality types to inspire the youth to develop their personalities accordingly.
• International famous peoples’ sayings were also included to further inspire the
youth.
• The book is free from politics or any sort of biases. It is rather prepared based on
pure scientific analysis.
• The book has an attractive presentation. It used simple Amharic languages that are
friendly to the youth of Ethiopia. Also it has tables that summarize major points,
bullet presentations, photos and sayings of influential peoples.
• The book also helps the use to understand each others’ personality types, health
misunderstanding among them and work together successfully.

Why Should your Organization Sponsor the Book?

These are the main reasons why your organization should sponsor the book:-

• Youth is one of the critical periods of personality formulation. Therefore sponsoring

this personality development book will be vital to end the current cycle of the
identity based conflicts among the youth by diverting their attention to building their
unique personalities. They will further understand each other’s personality types,
heal their misunderstanding that will eventually decrease the identity based conflict
among the youth.

• In this Corona time most youth are at home. Many youth are not in school. They have
plenty of time. It will be a good opportunity to enable the youth to build their
personality. It will be a good opportunity for the youth to reflect on their life, identify
their unique gifts and talents so that they can rebuild their personality rather than
focusing on this identity.

• In Ethiopia the youth represents majority of the population. Lack of job opportunity
is the major concern and source of problems among this large section of the
population. The book will enable the youth to develop and use their gifts so that they
can create their own jobs based on their interest and passion. Therefore sponsoring
the book will create the future generation of Ethiopia, who asks themselves what
they did for their country rather than asking what their country has done for them.

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Technical and Financial Proposal
To Publish the first book in Amharic on Personality and Gifts
Dr. Bisrate Markos, Researcher and Counselor on Personality Development

• This will be the first round of print. Will continue in other local languages in the future
to reach as many youth as possible in different parts of the country. Therefore it will
be a great initiative if your organization sponsors such a book for the first time.

• For contributing in this noble activities the author will give recognition to your
organization by acknowledging your support in the book with your logo:-

o Your organization will be acknowledged in every promotional activities of the

book through radio programs and social media.

o Your organization will be acknowledged during interviews regarding the book

with various media outlets.

Timeline
Proposed Program Schedule and Timeline

No Weeks Location Event Responsible Persons

1 Week 1 Addis Ababa Signing of Agreement Author and Sponsoring

Organization

2 Week 2 Addis Ababa Collecting proforma from Author and Sponsoring

Printing and Distributing firms Organization
and selecting

3 Week 3 – Week 6 Selected Printing Printing 1000 Copies of the Selected Printed firm
Firm Book

4 Week 7 – Week 9 Selected Distribution of 1000 Copies of Selected Distribution firm

Distribution Firm the Book

5 Week 7 – Week 9 Sheger FM (102.1) A 30 second advertisement of Author and Selected

FM 97.1 the book Media outlets
FM 107.8
6 Week 7 on wards Ethiopian Radio Interview sessions on the book Author and Selected
and Television for the youth Media outlets
Lewetatoch
Program

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Technical and Financial Proposal
To Publish the first book in Amharic on Personality and Gifts
Dr. Bisrate Markos, Researcher and Counselor on Personality Development

Budget

The cost breakdown was prepared based on price estimates collected from some printing,
distributing and advertisement fee of firms. The estimates were collected at the end of June
2020, thus they might be subjected to change. However, the average estimations are outline
here for your kind review. Further, formal price estimation will be collected once we reach
an agreement. Up on agreement 50% of the budget should be released to commence the
printing accordingly. At the End of the printing the remaining budget will be released for the
printing and distribution. The cost for the promotion of the book on various radio and social
media will be covered by the Author and the Radio channels themselves as part of their
social responsibility.

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 Cost Breakdown

Grant Program Function or Activities Frequency Unit or ETB Budget

persons Rate/
ETB
unit or
Output 1: Printing of Book on Personality and Gift (1000 books in Amharic) person

Fee for Printing 1 1000 60 60,000

Vat (15%) 1 - - 9,000

Sub-Total 69,000

Frequency Unit or Rate/unit Budget

persons or person
Outcome 2: Distribution of Book ETB

Distribution of the Book 1 1,000 100 10,000

Vat (15%) 1 -- - 1,500

Sub-Total 11,500

Frequency Unit or Rate/unit Budget

persons or person
Outcome 4: Promotion of the Books ETB

Promotion of the books on 3 radio FM channels 3 3 5,000 45,000

Vat (15%) - - - 6,750

Sub-Total 51,750

GRAND TOTAL 132,250