Tesla Persona

Background
Age: 35

Married

Lives in Burnaby, BC, Canada

Full time Senior Business Analyst,

Security Access Data and Reporting at
UBC

Martin, Senior Business Analyst,

Security Access Data and Reporting

“
Day in the life
Finances
● Individual income of $165,000
○ Household income on $350,000
● Him and his partner are first time home owners.
● They try to think of the future while also spending money on some
luxuries.
● They have started a fund for their future children's post secondary.
● He is invested in stocks.
● Doesn’t have a financial advisor because he feels qualified to manage it
himself.
Online behaviours
● He is active on Facebook, whatsapp and Twitter
● He doesn’t tweet original content. He just retweets thing he likes and find interesting.
● He uses twitter to keep up with news and see what’s trendy.
● He prefers looking at news via facebook and twitter as opposed to television news
programs because he likes that their algorithm caters to his interests.
● He tries to communicate with his friends via group chats as much as possible.
● He uses multiple podcasting platforms including spotify, apple podcasts, and google
podcasts.
● He listens to podcasts o stay up to date with trends and news as well as expanding his
knowledge of things that interest him.
● Since he mostly works from home he’ll get through about 2 - 3 podcast episodes a day
while he works.
What he’s looking for
● He’s looking for something
What influences him
Brand Affinities
Hopes & Dreams
Worries & fears
Makes his life easier