Professional Documents
Culture Documents
Tap Into The Non-Dairy Trend With A Tempting Oat Drink: Here's Our Guide To Fast-To-Market Development
Tap Into The Non-Dairy Trend With A Tempting Oat Drink: Here's Our Guide To Fast-To-Market Development
A fast-growing opportunity
Oat drinks are the fastest emerging category in the dairy-free But, first of all, you need to do some research and define what
beverage segment, with growth currently estimated at around kind of oat drink your target consumers will want to buy.
30% a year. There are several reasons why. One is their close
association with milk, due to their widespread use as a break-
fast cereal. Another is their outstanding nutritional profile, Defining a clear goal
which sets them apart from other plant-based dairy alterna- The success of an oat drink lies with your initial market re-
tives. Added to that, local sourcing makes oats a sustainable search. What are the taste and texture preferences of con-
choice. sumers in your market? Do consumers want a product that
is similar to a dairy beverage or do they prefer a more cereal
Faced with this trend, it is hardly surprising that beverage taste or a thicker texture? If you’re in the Nordic region of
manufacturers – including dairy companies – want to win a Europe, for example, this is likely to show a preference for low
share of the oat drink market. or no sweetness, while consumers further south typically enjoy
a sweeter taste.
This white paper takes a look at what you need to consider
when starting oat drink production and how to bring your The most efficient way to find out what consumers think is
product quickly to market. to make a prototype of your oat drink product, which focus
groups and/or a sensory panel can then evaluate.
Three key questions
If you’re a first-time oat drink producer, you probably have Standard solutions do not yet exist within the oat drink cate-
these key questions: gory. So, as long as you listen to what consumers are saying,
the door to fruitful innovation is wide open.
• How do I produce an oat drink from scratch?
• How can I adjust the sensory profile?
• How can I optimise production?
Getting started from scratch
Starting up production of an oat drink does not always involve However, regardless of which raw material you choose, the
capital investment. If you already produce dairy beverages, for backbone of successful production is always the right choice
example, it will be possible to utilize equipment from parts of of enzymes. These are essential both as an enabler of produc-
your production line. tion and for achieving the desired taste and texture in the final
product.
Our experience at Novozymes is that heat-treated oat flour is
the best raw material, as opposed to oat flakes. A typical oat drink production line will look something like this:
Water
Heat treated
oat flour
(ratio betw. oat flour
Liquefaction Cooling Saccharification Decanting/Centrifugation Formulation Homogenization UHT/ESL Packaging
and water 1:4 to 1:6) tank 60-65˚C Tank (NaCl, oil, flavours etc.) treatment
(80-95˚C depending (50-65˚C, 15-60 min.
on the enzyme) depending on the enzyme)
Liquefaction enzyme
Addition of a liquefaction enzyme is necessary to break down the gelatinized starch components ¬– amylose and amylopectin –
into dextrins. It takes just a few seconds for the enzyme to reduce the viscosity of the oat flour/water blend in the process.
The choice of liquefaction enzymes is essential to meet requirements for viscosity and mouthfeel. A tailored enzyme blend often
produces the best results.
α-amylase
Glucoamylase
Function: Function:
Break down starch to dextrins Increase DE value
Reduction of viscosity Create better mouth feel
and adjust the sweetness
Optimizing production
A tailored enzyme blend is not only useful for adjusting the sensory profile of your oat drink. It can also help increase your produc-
tion yield. This synergistic effect makes it possible to raise the dry solids content by up to 10%. Output is then increased by the
addition of extra water. The graph shows the yield obtained using single alpha-amylase enzymes against the yield achieved when
the enzymes are combined. The enzymes used are both from Novozymes.
116%
112%
108%
104%
100%
96%
92%
2000/0 0/2000 1980/20
Termamyl® Classic/BAN® 480 L ratio
[ppm]
Laws, regulations, and/or third party rights may prevent customers from importing, using, processing, and/or reselling the products described herein in a given manner. Without separate,
written agreement between the customer and Novozymes to such effect, this document does not constitute a representation or warranty of any kind and is subject to change without further notice. novozymes.com