RESERCH APPROCH

MID SEM
QUESTION 2 ANSWER

a) Identify dependent variable and independent variables by developing

a theoretical framework.

VINDEPENDENT VARIABLE (IV)

APPEARANCE

QUICK LOADING

SECURITY DEPENDENT VARIABLE (DV)

SITEMAP

VALIDITY ONLINE SHOPPING

PROMOTION

ATTRACTIVENESS

BELIEVABILITY

ORIGINALITY

b) Define null hypothesis. Based on the theoretical framework above

develop research hypotheses.
H0= There is no significant relationship between promotion and online shopping

H0 = There is no significant relationship between attractiveness and online shopping

H0 = There is no significant relationship between believability and online shopping

H0 = There is no significant relationship between originality and online shopping

The remaining four variables (promotion, attractiveness, believability, and originality) have no
bearing on online purchase intention. These results indicate that advertising has little impact on
online shoppiG.
QUESTION 4 ANSWER

a) Identify ONE (1) dependent variable and SIX (6) independent variables
by developing a theoretical framework.

VINDEPENDENT VARIABLE (IV)

BRAND AWARNESS

PERCEIVED QUALITY DEPENDENT VARIABLE (DV)

PERCEIVED VALUE
CONSUMER BRAND LOYALITY
BRAND PERSONALITY

ORGANIZATIONAL
ASSOSIATIONS
BRAND UNIQUNESS

(b) Define research hypothesis. Based on the theoretical framework above

develop SIX (6) research hypotheses.

H1= THERE IS A POSITIVE RELATIONSHIP BETWEEN BRAND AWARNESS AND CONSUMER

BRAND LOYALITY

H2= THERE IS A POSITIVE RELATIONSHIP BETWEEN PERCEIVED QUALITY AND CONSUMER

BRAND LOYALITY

H3= THERE IS A POSITIVE RELATIONSHIP BETWEEN PERCEIVED VALUE AND CONSUMER

BRAND LOYALITY

H4= THERE IS A POSITIVE RELATIONSHIP BETWEEN BRAND PERSONALITY AND

CONSUMER BRAND LOYALITY

H5= THERE IS A POSITIVE RELATIONSHIP BETWEEN ORGANIZATIONAL ASSOCIATIONS

AND CONSUMER BRAND LOYALITY

H6= THERE IS A POSITIVE RELATIONSHIP BETWEEN BRAND UNIQUNESS AND CONSUMER

BRAND LOYALITY