Project Report on Marketing strategies

OF

FORD

Submitted in Partial fulfillment of the requirements for the award of

Degree

Bachelor of Business Administration

(BBA)

Submitted by:GAUTAM KATARIA Under Guidance of: L.K TYAGI

Bharati Vidyapeeth University, School of Distance Education,

Academic Study Center: BVIMR, New Delhi
Batch : 2008-11

Certificate
This is to certify that the project titled “MARKETING STRATEGIES OF FORD’ is an
academic work done by “GAUTAM KATARIA” submitted in the partial fulfillment of
the requirement for the award of the Degree of BBA from Bharati Vidyapeeth Deemed
University SDE, Academic Study Center BVIMR, New Delhi under my guidance and
direction. To the best of my knowledge and belief the data and information presented by
him/her in the project has not been submitted earlier.

Name and signature of Faculty Guide

Designation

Certificate
This is to certify that the Project titled “MARKETING STRATEGIES OF HERO
HONDA” is an academic work done by “GAUTAM KATARIA” submitted in the
partial fulfillment of the requirement for the award of the Degree of “Course” from
“Bharati Vidyapeeth Deemed University, SDE, Academic Study Center BVIMR, New
Delhi. ”. It has been completed under the guidance of Mr. L.K TYAGI.

Dr. Sachin S. Vernekar

(Director)

Student Undertaking
This is to certify that I GAUTAM KATARIA had completed the Project titled “
MARKETING STRATEGIES OF FORD” under the guidance of Ms. L.K TYAGI in
the partial fulfillment of the requirement for the award of degree of BBA from Bharati
Vidyapeeth Deemed University, SDE, Academic Study Center BVIMR, New Delhi.
This is an original piece of work and I had neither copied nor submitted it earlier
elsewhere.

Student Name and Signature

Course

Dated

Student Undertaking
I_GAUTAM KATARIA have completed the Project Titled MARKETING
STRATEGIES OF HERO HONDA under the guidance of Mr. L.K. TYAGI in the partial
fulfillment of the requirement for the award of BBA of BVU, SDE, Academic Study
Center BVIMR, New Delhi. This is an original piece of work & I have neither copied
and nor submitted it earlier elsewhere.

Students Signature

ACKNOWLEDGEMENT
With the blessings of almighty I was able to undertake and complete my project work on
FORD. I would like to thank all those who were always by my side to make my efforts
fruitful.

My sincere thanks to my course coordinator Mr.Gagan Grover who helped me in

completion of the project, without whose help the project would not have been
completed.

I, therefore, acknowledge my indebtness to all who generously helped by sharing their

valuable time and experience with me, without which this project would have never been
completed.

In the outset, I convey my sincere Thanks to all those who spared their precious time for
me. For giving me once again a great opportunity to work on the project and solving our
problems, doubts, queries, which I had during the making of my project.

GAUTAM KATARIA

PREFACE
These survey reports had been conducted on FORD. The purpose of this preparation of
this report are to find out that how many people in New Delhi are aware about FORD.
This project is carried out to the theoretical knowledge of the subject

This project is carried out in the BBA course of the Institute of Management & Research,
New Delhi.

GAUTAM KATARIA