You are on page 1of 3

THE MOST UNIQUE BUSINESS PLAN

I Might Use Several Tactics to Attract and Keep Customers. Each Of These Tactics Is an Apart
of My Marketing Strategy, and my marketing plan outlines how and when I will use My
marketing plan helps make decisions about who you are trying to reach, say what you need to
say, including how to get the workout. My proper analysis and Understanding of Your marketing
goals can make it easier for me to find marketing tactics that are right for your store at different
parts of your selling cycle.

This is a step-by-step list of How will approach your Project.

STEP1: DEFINING YOUR MESSAGE

STEP2: UNDERSTANDINGYOURCUSTOMERS

STEP3: CHOOSING MARKETING TACTICS

STEP4: SETTING GOALS

STEP5: CHOOSING YOUR MARKETING CHANNELS

STEP6: ANALYZING THE IMPACT

STEP7: REPEAT

Step1: Defining Your Message

I will be using consistent and targeted messaging for the marketing for your store, you give
customers information that might help them decide to buy your products. Each time that I create
an advertisement or a piece of content, I will make sure that it reflects your brand by using your
message try writing a few words to answer each of these questions:

What Makes Your Store Special?

How Are You Different from Your Competitors?

What Do You Have to Offer to Customers?

What Do You Stand For?

After brainstorming, I can write a message that uses some of the words in your answers. For
Example, if your product is different from your competitors because it's more friendly, then I
might use words like green and recyclable to sign our message.

Step2: Understanding your customers

You can imagine what kind of customer might be looking for your products. Think About Their
Demographic Traits: their age, gender, roles, economic status, and location. What Are Their
Challenges? Specific Personality Traits? Them or that Understand About the type of customer
who might buy the product, the better I can tailor My marketing to them. I won't reach everyone
with my marketing, but I'll Attract Customers That Are More Likely to Buy your products.

Analyzing Online Store Traffic

I will use Shopify's report to learn about your sales and customers in great detail.

I Will Also Setup Analytics Services, such as Google Analytics. With some initial effort, I can
see how customers are interacting with your online store.

Step3: Choosing Marketing Tactics

The marketing tactics that will use are unique to your store and depend on the products that sell
to your customers, and your brand. Will Choose the Tactics That Make Sense for Your Business
rather than trying to do everything.

My marketing plan might include some of the following tactics:

1. RESEARCH: COLLECTING FEEDBACK AND ANALYZING DATA

2. PRODUCT PRICING: PRICING PRODUCTS COMPETITIVELY WITHIN

MARKET

3. SALES AND PROMOTIONS: OFFERING DISCOUNTS AND PLANNING 250 new


customers in 6 months

$5000 in product sales during a promotion

75 email subscriptions

20%improvement on abandoned cart recovery

PROMOTIONS

4. CONTENT DEVELOPMENT: CREATING VISUAL OR WRITTEN CONTENT FOR BLOGS,


SOCIAL MEDIA, OR OTHER CHANNELS

5. EMAIL: SENDINGBRANDEDEMAILSTOAGROUPOFYOURCUSTOMERS

6. ADVERTISING: PLACING PRINT, AUDIO, OR ONLINE ADS TO GET THE WORKOUT


ABOUT A PRODUCT OR SERVICE

7. PUBLIC RELATIONS: MANAGINGYOURSTORE'SREPUTATIONANDBRAND

8. CUSTOMER SERVICE: PROMOTING CUSTOMER LOYALTY THROUGH SUPPORT

9. COMMUNITY INVOLVEMENT: CONNECTING WITH CUSTOMERS BASED ON


SHARED CONCERNS AND INTERESTS
Step4: Setting Goals

Each marketing initiative that I Will put forward will start with a specific, quantifiable goal. If I
set a goal, then I'll know if My marketing tactics are successful and that I can adjust them as
needed. Ago might be short-term long-term, and it might focus on attracting new customers,
gaining repeat customers, or selling a certain amount of product, like these examples:

10%increase in sales over last year.

Step5: Choosing Your Marketing Channels

I will use different ways to market your store including paid advertising, blog posts, press
releases, social media, and email. Some Marketing Channels Are Better Suited to Short-term
goals, and others are better for long-term customer retention. I can develop a mix of channels
that I can use in different ways and to reach different groups of customers. For example, I could
pay for online advertising to attract new customers, and maintain a blog to attract repeat visits to
your store.

Paying For Online Advertising

I can use online advertising to feature your products, like Google Ads, Facebook Ads, Instagram
Ads, Pinterest Promoted Pins.

I can create some online advertising from E-commerce Websites by using third-party apps and
integrated marketing apps. I Can create marketing activities like Facebook ads and automation
like Google Smart Shopping campaigns from the Marketing page Shopify.

Step6: Analyzing the Impact

I will Analyze how marketing can help in making decisions about future marketing initiatives
and prevent wasting time or money on marketing that doesn't work. Might realize the problem
with your message, or decide that a marketing channel isn't a good fit for your store.

During a promotion or marketing campaign, I will keep track of progress by breaking your goal
into milestones. For example, if you'retryingtoincreasethetrafficinyourstoreby500newvisits in a
month, then you might want to divide that by each day or week to keep track of progress. If your
store seems on track to meet or exceed a goal, then I could consider expanding your marketing or
adding another goal.

At the end of a promotion or marketing campaign, I will analyze their results. I will also look for
patterns in-store traffic and product sales. If you Were keeping track of my progress during a
campaign or promotion and changes made, then you can analyze the impact of each change.

You might also like