Data analysis:

Once surveys are complete, data will be analyzed using SPSS.

SPSS predictive analytics software improves business processes by directing, optimizing,

and automating decisions made throughout an organization. Predictive analytics includes
both the analysis of past, present, and projected future outcomes using advanced
analytics, and decision optimization for determining which action will drive the optimal
outcome.
For the focus group we will conduct two types of analysis: tape-based analysis, note-based
analysis.

Transcript-based analysis is the most rigorous and time intensive choice. Audiotapes and
videotapes are transcribed verbatim, and the resulting documents easily can be 50 pages or more
in length. The analyst uses this document and field notes as the source data for the analysis.

In tape-based analysis, videotapes and audiotapes are listened to carefully, and an abridged
transcript is prepared, which may be as short as three pages. For this type of analysis, it usually is
recommended that the moderator serve as the analyst.

Reporting :
The results of the Marketing research will be provided as a 2-3 officially documented summary
pages explain all the points that affect the company (related to the problem definition we stated
before). Plus there will be a full multimedia PowerPoint presentation that will address the
decision makers in your company and the marketing manager, in order to make sure that all the
people who affect and participate in the decision making process will have no doubt that we can
do it as best as possible and that companies money is not a waste when our services are provided
instead. While showing that making marketing research is a necessity when dealing with
problems. So (Research is an investment and not an expense !!

NOTE: two to three advices (solutions) will be provided during the PowerPoint presentation so
no question or explanation will stay without an answer.
Information Investment and time:
Focus Groups: 1500 NIS

Per group of between 6 and 10 people lasting between 60 and 90 minutes. including written
report.

Extras to consider: incentives 20 – 50 NIS depending on length of group, type of person,

transcription of taped data, room hire - about 1000 NIS per group for a viewing room, food,
drink, travel expenses for respondents, recruitment costs - up to 120 NIS per person.

Desk Research: 2000 per day

Executive Researcher -Dr. Abdul Al-Jaber 800 NIS per day – Three Senior Researcher Johnny
Nassar, Andria Rofa and Saliba Qassis each 400 NIS per day

Pilot Survey: 1300 NIS

This includes design of the questionnaire, hosting, reporting it and incentives if needed.

Interviews: 850 per day (barbers , experts, public, retailers, wholesalers)

Presentations: 1200 NIS per day

Consultancy and Training 4200 NIS per day.

Other Random Expenses: 550 NIS

Sum: About 11,600 NIS ( half paid before start and the 2nd half at the end )