MARMELIN MaNAGIEMEN T

Name hites Pate

Hlamisstoh No. -4846
-d-maiy SHRESTPAKLTUSGal_LorA

nsWen ot usthornN

Mankcltny DnoLess of disroveting

"Maykeliy 16 Hhe
Meds nd ulants unio
and honskhtg hen uh funs Eupandiry
heductk dgnvkes and
this demand
- HL Honsen

Lenugtd Nutell
lan be Munhur undeshoby
Mavkely
delnirg oereral i s (onte Cmept
Vrduct on Value dnd uharge Ma Keliry
Nerels islorchor and yand Molkehm
pnd Demond
tarsehiorMonayemase
 maykelon's

Nnk and Demaned

dhe arpe
manke's

undestonal basI
heedlans dnd demand Necels dextmbe pA51
Humah Ileqiovementpople Meed sor dut rliHe
have
heke fo Guuile fhepe Qso ancd enferlaimed
meds 1 lemeltn healion
ha ahedmected

Meek pe(ome dluans hen

mgh alidy Ihe Mee
do peric 0hject dad Chagpafi3
h Jdieh eec toods bd Manka Ite
Veyehbe ord daal
emands llans
Ptoouel brke by an abilitl do

modut u alferu that

(an on
bord an ofetlrg nam a hewn one HAbrart
brant
Mame MDenad's (bnlet maryw Q5uistion dn the
mid peple Hunbuiyes Jun Chvldren. Aosl lobd
brolden aihes-tmol oghtorg fapowrable btane
nage

obed sialoa he duer Choses beleeh

etweoh
dffeyent dlenlr On
basis hith s hecived do he
 hs Vofue 6 Uen
Volue = erelts
Cosks

uchauge and hatsaclionddlharye 4a pnaes

an an tent 7uo
Hathet
Doelies engegeed in puhage t hey ar Magoludi.
lhen gn apuNerH eachedule day ha
Nans actt on fok Plare.

Maxkelig_And_Mankelrg Maragenera Maskeling k% a

oocielal
uhich undtvisua Qnd noup obthln lhat fy
Meeds and ularts. thnoyph Cheahrg, offelry
nd ely pnoulud ard
Of Valu wlh ofhens

f
laikeliry
plai Ognd
Marage mait
eUeadl on
the
the
he
pngess
Concepdi Dh perPhomotop disli buton
an(hegfe5buston
of Jdea ocks uter
elchanye
Joal
Gelsty rdto oualOnd Onyanisoitaad
 ope Mriedlng
un Motetg
en Hypedepliig mUnobed
Ten

oods
.
2euito
Speienms
4 den
eson
Plateg
1Pnopertig
Ongariguahitn

lo
 4
delncd aomelhirg fang/bdle.
hetd oflerad to malet
Ho Meodg 0H las
2 hiases Setulte e delnet
o Vetotmonte, dhe wnly ah
aholhey hat #eSenhalyrhrgle and
goak mel tsut nhe dwnotshp oanylhv
dupenieneS mbuirg Leod and deaytes
One on Cteatetuge ane
Mauke uperiente

4 Person lebnily merkelirg hos bere majo

putshes
Aanitabh bathan pnorel ken bahy Lptote pakir

dhuly WOnK do budd

sygnidion dnganahon uinye dn
blnovy wlbradp
mrd thvn pubhc
he
 Hngwr
Mankedarsg Mh
MatWelirg Minu poluy audarped
bydn h ield
ahudoelsngs
mankebiy
blultes

Locept of Mokekg Mi
hedud mdluet dey to the goods ard
benulees tlered Oryonisadloh
fdho&.4 "phae a dahi adct
tpostck OHe Dtoduel A these
Droduek dne moHe UH Meeds
Jle ate o ot tsungnble
phovide
bUut
n Ample uontsPmoduei an De dscnibe
bundle Dehel4, uhith a motkeben
otHes (bnsumo an hu pe
 he
Pnie 1e todutt b ticly ob
Mony faelons e denthd HOlut
inuolpd (onsnod' nbile
nite hgeged by (empelrHou mil
hmilas
Dhtódue brebeineHGhictich, _ek hnve
Kepd Uh mind uhle fhuirg the, btlre
Dhlciny $ley(HUC demun dke'sion
&hag Yfel an
Dhioxlut and ako on he halhtabily
he

roduro dlhhe
ulopge must be QUulable
he
he Cbnsunest _ a Dlae lthoa
Convgliene Male pehtsehlodens
mahlatdte'd h 0 kge oale in
Ludhiahd pertchase fhem
fhe entoy matked n yo toon
Meesay Hhad he produ
4 Qualabele a hoy un ou oun
This nolu Chaln 01 indvibucd and Inaikluetoh
ke distribudothNholseley 1thuils uwho
(oroltale Am deshribuion ekonk
hemoHon , the niodud1
e
Mrupulocdetec

obume1 Mels un
aiale
mind and ade
Cohogniens o them but he
Que about us
onsumet d Mmade dlors
pmice eakaHe Q0alabila e mke lip
mqy mot be butestal Teneore promellbe
unptlont lngnde pmapkadire
Heles undotumlry
DerSuasiy d Itdlueirg uslom fo
ighl hoteof Iladutt do
bouphr
Pyomclion _hvre jhnouh Meansop
Desonal kling Adverhsemer Publiity and l e r
pmemetiep
 nsto eM of Wueghon No.G.
kas depnendallbn
Mosnl'el okymendalion is te Hores
diuidirg ow net makel udo appttoachable
Houp Narlket bgmenkdloh (rHeakegs ohsels
menke! based Oh demognaph)%
meeds ptlotitlg, Common initgt etc

DemogytanhiC kanenkukinth_ emgraht dopnentution

qite the &'alsteal" degnlptlon
of Populakion Chnsaclesistic Jeam
Qencl, inromeducadion_domik Qnd o
Ch

)egpnaphir depmerkaktopn- elDepndg ain

CtHen ouhd
alon
Ho have
Deremouwoon
Gfferences
Un heit
dheit
otgumey
CbnsumpHton petavtotb Menkekens diule arayket
dno Nahtonal, kgional, kte, tal Hvels
chsyaophlcgmblakon Bychognaphic kyien-pahon
lheludes Pygineital haHacleai'gi,
bConstous
DMitHkig
OH (mel
bnsiougbelels
taplatn nd
vadfon and
(brnsumo
pehquloun
dkansndldkap daen Herlul_ng ht quo
Phtoekuct s e
OH *
dede he USage Note buldbe henvymedium
he fPmaHkelet mwllet Aay be
produet ulith h e
oomenfed o altgh ha
9JUen Tlale h proeluct
the Proeluc
egmerhi Bated one berel Moyket aks6
egthendo benefit
ihat the (onhumpe oek un ptoclue Use
kgmerrhoion baced On Brtoand lpaly
`pmenkaudlopn used on fAkudes
 Pnaelucd Mu
miz he omple- Yerae of prtoduet
thad s ofletad dhle the

neduet ine, k a uoup ef yolalpd iadurls manukeHeel

motkeled a orgle lompan
uh podgme unyton_dn ofmikn nanhe
thtiouh
tslamey Rup d
the me Oule and
wwkhin ame pulcte Tange
Ceomple prtoluet imefIL au FMO
Hoste aperbeaxel packogirg and Hgnibuisheg
nrduet Mu_ hue ou dtnersto h
DBneadh
Deplh
Consis&eney
 Ansioen of Qushoy No 4
A4 Covpumey Ptoduct (astheodtn
hete Heun types of prode

onuenclen(e ns sme Geok pnteluct

pmeduct
hat bnsume Dutchause
Hepecdly Ond ithout MMuch thoug
heproduet unlude oilet pes, Soap milk

hoping_Snods hepie qoods Commedlhies

hink lhen
Uou heay ha Whoppiry hey mtghE
he hohey_end item houges
OH Gimaldp utem he Clohrg and yecltones
peiehityGuands
unndks=Ha pe
in thalipanked _uuho@
phuadut
tnsumty pirolly ont feel he Moed
bmpona qpc Cornhast mucth th
Qthon DHoduet
Iphtnes}mu)
 Uisyt beods predueshat poople e t
ecited 0bey an ako
dorl buy dn impulse
CtiguishonpatHents ON k insEINE
Crample he

Frsto ey 4
LonsumeHonds ndusliauoels

demand dot onkumey he derand 6lct dus}nia

1boc 6 diteet derand rotod ulsdenlved deniand

Number of bwers Aimtel Nunde

buyets
The denand_of lensiumat he denard Corsue1
btood diaste
ath unthnse, gerenally Puwhgse unvoloes
be bmal afue Vay heh amoun
hese qoods hese goos
tednkdl
echnituly Cbmplicote Comphcodo
Thexe MumbeH e mandedeg af Ipduthm
malemah_dn moike euds yp ditecty fo
the
 see dusdhon No 2
Miaxkalh MoraomerdPhilhsghus
Pnaduclon (onuept
2 Prtduel Conecept
Deli Concept

AMorled ntept
Sacial Masltelrg (ontep-
Pnoducbion_oanep This once tol An
(%Sumphion. hat Corsuus1
Dneley a ptadue uhith inexperslbvg Ond wldely
Qyailabe
2hnaducl Loncept his Nonlk On h
6Sumptich ha (onsum
pnefey rduet linlly Gnd
Dnilce
fhelh
dnd, avcaylebil
declSlon
des't influenee
Ssllny Lencep ling CoRept pssocus 0n
thle le
nalkirg @veyy
roduct 9tepaxdler Ot he lulity at
Drioduet 0 the need of he on guniy

MatWelina Lonceph. Thls wOHKS gn

umption had Consu meM buy
Phtoduct Hhich fulfid theit meods

Compan doho weunt to y

im

beteleu Mortkeltiny Lercegl hsloepl

(oneept fcus
On docictey well
belng qs well. hs butsnesoeuseSorn_po
Deirg
fo thein heeds ot
(tngum c1
ulhoud
ffeclng the Chv tomet